Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
c2
1. The creation in the 17th century of the Congregatio de Propoganda by ____________________ is often cited
as keystone in the development of public relations.
2. In 1758, __________________ issued the first press release.
3. Amos Kendall, perhaps the first presidential press secretary, worked for _____________.
4. What king of press agentry was labeled a harmless deceiver?
5. _____________________ led to people negatively perceiving big business and the rise of corporations
recognizing the need for public relations specialists.
6. The earliest use of the term "public relations" came in Dorman B. Eaton's 1882 address to
____________________.
7. __________________ is often labeled as the father of public relations.
8. Which public relations practitioner issued a "declaration of principles" that set the standard for public
relations to keep the public informed and to provide accurate information to the news media?
9. The first time a full-time publicist was engaged in a fund-raising drive was when the _________________ in
Washington, D.C., was built.
10. _________________ is reported to have created the first corporate communications department in 1889.
11. ______________ was assembled to create public support for World War I.
12. Edward Bernay's most well-known public relations event was ______________.
13. Arthur Page established himself as a pioneer in public relations by his insistence on _________________.
14. Which of the following is NOT one of the six principles of public relations as outlined by Arthur Page.
15. Doris Fleischman was the PR practitioner wife of ____________________.
16. ______________ was assembled to promote war bonds, food rationing, and growing victory gardens among
other activities during World War II.
17. In ________________, Boston University established the first school of public relations.
18. In 1954, __________________ developed the first code of ethics for PR practitioners.
19. ___________________ began a distinct phase of public relations that was launched about 1990.
20. __________________ has lead to the need for PR practitioners to provide more specialized information
tailored to various audiences.
21. The term propaganda can be traced to ancient _________.
22. Samuel Adams staged the ______________ to influence public opinion.
23. During the __________, workers first organized themselves into unions that often opposed business
owners.
24. ___________ is considered the "first lady of PR" and was instrumental in enhancing PR education through
PRSSA and PRSA certification?
25. _____________ was blamed for the crisis that struck the Colorado Fuel and Iron Company in 1914.
26. The Committee on Public Information (the Creel Committee) was formed by _________.
27. Edward Bernay's first book was titled "___________________."
28. ___________ directed the Office of War Information.
29. The acronym APR stands for ___________________.
30. What tool has revolutionized the way journalists and public relations practitioners gather information
_________.
