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c9
1. The publication of PR materials in the mainstream media lend the messages distributed a sense of
_____________.
2. Journalists are sometimes seen as __________________ by PR practitioners because of their role in filtering
information they receive—using some to form content and throwing some away.
3. Reporters often visit ______________ looking for information concerning a company's background,
company history, executive speeches, and product information.
4. _____________________ are a primary means of reaching community publics.
5. Social media are identified with ________
6. What type of magazine is most commonly targeted in public relations?
7. A new method for getting stories in the news media is evolving in the social media landscape is called
8. The fundamental power of the media lies in its professionals' ability to _______________.
9. The relationship between journalists and public relations practitioners is one of ____________.
10. ______________ is NOT the basis of trust bestowed by journalists upon PR practitioners.
11. PR practitioners should give journalists materials __________________.
12. A Video News Release (VNR) is
13. The most popular VNR is about _______ long.
14. When covering negative organizational news, a news release should tell the full story and
______________________.
15. Which of the following is NOT one of the types of features mentioned in the text?
16. A _________________ includes a collection of publicity releases, fact sheets, brochures, photographs and
other informational pieces.
17. The Internet has changed public relations in what way?
18. During a news conference, public relations practitioners should _________________.
19. ______________________ is advice you would give to your boss.
20. Which of the following is NOT a recommendation during crises?
21. Which of the following BEST describes the new media relations environment?
22. Newspapers use _________ from The New York Times, Washington Post, King Features and Associated
Press.
23. A __________ is a technology for creating collaborative websites.
24. The most common publicity release is a __________.
26. Which of the following describes the attitude a interviewee should NOT have toward journalists?
27. Photographs taken for in-house publications, annual reports or advertising may present opportunities to be
used in a __________ feature.
28. A problem with public service announcements is
29. B-roll material is actually ____________ with audio.
30. A _______ is an interactive website that allows those with security rights to post and change content.
