Archives: Quiz
Chapter 16 4 Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies
245. (p. 444, figure 16.8) Which of the following is a consumer sales promotion activity? D. direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. LG: 5 LL: 2 Nickels – Chapter 16 #245 246. […]
Chapter 5 Chapter 5 True false The First Step Financial Statement Analysis Calculate Ratios Before Beginning
Chapter 5 True-False 1. The first step in a financial statement analysis is to calculate ratios. 2. Before beginning the analysis of a firm’s financial statements, it is necessary to specify the objectives of the analysis. 3. A creditor is […]
Chapter 16 3 In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well known competitor’s product to see that Ache-Free provides superior pain relief
183. (p. 434, figure 16.5) One advantage of magazine advertising is that: A. the ad must conform to post office regulations. 184. (p. 434, figure 16.5) The best advertising medium to reach a specific target market is: A. radio. B. […]
Chapter 4 Chapter 4 Cash flows from operating activities represent cash generated internally, whileCash flows
Chapter 4 True-False 1. It is possible for a company to post a healthy net income but still not have the cash needed to pay its employees, suppliers, and creditors. 2. The statement of cash flows shows the changes in […]
Chapter 16 2 To be effective and maintain its independence, the public relations department should avoid establishing close relationships with the media, community leaders
95. (p. 442) To be effective and maintain its independence, the public relations department should avoid establishing close relationships with the media, community leaders, and other corporate stakeholders. 96. (p. 442) Effective public relations demands a dialogue with customers so […]
Chapter 3 Chapter 3 Impairment charges are the expenses recognized to record a decline in value ofa long-term asset.
Chapter 3 True-False 1. The terms income, earnings, and profit are used interchangeably. 2. Earnings reported on the income statement is the same as cash generated during the accounting period. 3. A multiple-step income statement presents several intermediate profit measures. […]
Chapter 16 1 Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image
c16 1. (p. 432) As a component of the promotion mix, advertising includes each of the activities marketers use to inform people about products and persuade them to participate in an exchange. 2. (p. 432) A firm’s promotion mix refers […]
Chapter 2 Chapter 2 December 31 2010 The balance sheet shows the financial position of a company n a particular date
Chapter 2 True-False 1. The balance sheet shows the financial position of a company n a particular date. 2. Consolidated statements are the combined financial statements of separate legal entities when the parent controls 100% of the subsidiary. 3. A […]
Chapter 15 5 Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer. If Connie is right
293. (p. 419) __________ brings raw materials, packaging, other goods and services, and information from suppliers to producers. D. Supply side logistics LG: 7 LL: 1 Nickels – Chapter 15 #293 294. (p. 419) _________ change(s) raw materials, parts, and […]
Chapter 1 Chapter 1 Truefalse Basic Understanding Financial Statements Needed Due Ongoing Financial Turmoil And
Chapter 1 True-False 1. A basic understanding of financial statements is needed due to ongoing financial turmoil and major corporate failures. 2. The SEC requires all companies, both public and private, to file annually a Form 10-K report. 3. Financial […]
Chapter 15 4 Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll free order number
248. (p. 412) Producers of snack foods (such as candy bars) are most likely to use a(n) _____________ distribution strategy for their products. D. restrictive An intensive distribution strategy tries to make the product available in as many locations as […]
Chapter 15 3 Childress Manufacturing wants to ship a large quantity of its goods across the country. They have contacted Grunwell Shipping, Inc. to find out what the shipment would cost
182. (p. 422-423) The main difference between storage warehouses and distribution warehouses is that storage warehouses are relatively small, specialized facilities used to store one particular type of good for short periods while distribution warehouses are large facilities used to […]
Chapter 15 2 Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world
91. (p. 413) Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world. 92. (p. 413) Electronic retailing is selling goods and services over the […]
Chapter 15 1 A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers
c15 1. (p. 404) Organizations that assist in moving goods and services from producers to business and consumer users are called financial intermediaries. 2. (p. 404) Retailers and wholesalers are two major types of marketing intermediaries. TRUE LG: 1 LL: […]
Chapter 14 5 Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors
317. (p. 393) A competition-based pricing strategy called __________involves one or more dominant firms establishing the pricing practices that all competitors in an industry follow. A. skimming 318. (p. 393) __________ is the process used to determine the profitability of […]
Chapter 14 4 Some businesses use nostalgia ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image
262. (p. 385) The Pillsbury Doughboy is an example of a: D. generic label. A trademark is a brand that has been given exclusive legal protection for both the brand name and the pictorial design. LG: 4 LL: 2 Nickels […]
Chapter 14 3 Lo Rider Wheels sells high quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department
193. (p. 376) When consumers calculate the value of a product, they: A. subtract the cost of production from the market price. 194. (p. 376) Whether a consumer thinks a product provides the best value depends upon: A. the actual […]
Chapter 14 2 Nailerman’s Hardware is a large chain of hardware stores that sells a line of tools under the Nailerman brand even though they were actually produced by another firm
102. (p. 386) Brand loyalty refers to the degree to which customers are satisfied with a brand and are committed to further purchases. 103. (p. 386) Although their names are similar, brand loyalty and brand equity are unrelated. FALSE LG: […]
Chapter 14 1 Once an organization surveys the consumer’s wants and needs and has designed a group of products to meet those needs, and begun to market them in stores, the organization is assured of success
c14 1. (p. 376) When consumers calculate the value of a product, they look at the benefits and then subtract the cost. 2. (p. 376) Successful businesses constantly monitor consumer wants and needs. TRUE LG: 1 LL: 1 Nickels – […]
Chapter 13 4 Consumer decisions regarding the products they buy are often influenced by their nationality, religion, or ethnic origin. Marketers realize that the consumer decision-making process
224. (p. 367) Consumer decisions regarding the products they buy are often influenced by their nationality, religion, or ethnic origin. Marketers realize that the consumer decision-making process is impacted by the consumers’: D. market position. Subculture is the set of […]
Chapter 13 3 Keith has been hired as a marketing manager for a textbook publishing company. His primary responsibilities are likely to be concerned with
171. (p. 354) Bob has the responsibility for product development, pricing, promotion, and distribution of Hi Vee Vitamins for children. Bob’s job would not involve: A. test marketing. 172. (p. 354) Andre is a real estate agent who has an […]
Chapter 13 2 With careful attention to controlling costs and quality, businesses can successfully satisfy consumers with a standardized product for different markets
92. (p. 362) Selecting which groups an organization can serve profitably is called target marketing. 93. (p. 362) With careful attention to controlling costs and quality, businesses can successfully satisfy consumers with a standardized product for different markets. FALSE LG: […]
Chapter 13 1 18 P 350 Outstanding Service After The Sale Was Primary Focus Businesses
c13 1. (p. 350) Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives. 2. (p. 350) The activities of marketers depend on […]
Chapter 12 5 Paulo owns a few shares of stock in a large and diversified firm. He realizes that the CEO of the company is responsible for a multi-billion dollar business
292. (p. 342) The U.S. Department of Labor cites ________ as the third leading cause of job-related fatalities. D. toxic chemicals LG: 5 LL: 1 Nickels – Chapter 12 #292 293. (p. 342) The national Institute of Health estimates that […]
Chapter 12 4 In recent years some unions have granted concessions and given up benefits secured in earlier contract negotiations in an attempt to save jobs. These concessions are called
243. (p. 330, Reaching Beyond Our Borders box) According to information contained in the “Reaching Beyond Our Borders” box in Chapter 12, a major reason the nations belonging to the European Union are experiencing wage tension is that: A. the […]
Chapter 12 3 The AFL originally was a federation of craft unions that did not attempt to organize industrial unions. The main reason for this strategy was that
181. (p. 324) In its early years, the AFL’s strategy was to: D. form one big craft union which everyone could join; but it later split into several smaller organizations. LG: 1 LL: 1 Nickels – Chapter 12 #181 182. […]
Chapter 12 2 In a primary boycott, a union encourages its members and the general public not to buy the goods and services produced by a firm involved in a labor dispute
94. (p. 332) Postal workers and other employees of the federal government who provide important services are allowed to form unions, but are denied the right to strike. 95. (p. 332) The “blue flu” refers to a situation in which […]
Chapter 12 1 A union is an employee organization that has the main goal of representing its members in employee-management negotiation concerning job-related issues
c12 1. (p. 322) Throughout most of American history, the relationship between managers and employees has been fairly smooth. 2. (p. 322) It is important that managers are popular with the non-management workers that they manage. FALSE LG: 1 LL: […]
Chapter 11 6 Evan McConnell is angry and upset because he was passed over for a promotion even though he believes he was the most qualified candidate. He heard through the company grapevine the promotion
344. (p. 313) The ____________ protects individuals over the age of 40 from discrimination based on age with respect to issues such as hiring, promotions, job benefits, and assignments. D. Employee Rights and Responsibilities Act of 1983 LG: 10 LL: […]
Chapter 11 5 Human resource managers at Tri Max, Inc. want to encourage teamwork and are looking for a better way to compensate members of teams. One approach they are considering is a skill-based system
306. (p. 306, Reaching Beyond Our Borders box) According to the material in the “Reaching Beyond Our Borders” box for Chapter 11, which of the following statements about working with employees from different countries is most accurate? D. More often […]
Chapter 11 4 Betty Roosevelt is a human resource manager with Avondale Industries. Her current assignment is to revise and update Avondale’s employment testing procedures
240. (p. 295) Preemployment physical examinations are: D. legal in all states, but seldom used. Physical exams are a good way to ensure that the firm is hiring individuals who are healthy enough to handle the requirements of the job, […]
Chapter 11 3 Recent federal law clearly and strongly supports the notion that companies must use employment quotas to correct for past discriminatory actions
175. (p. 312) The Civil Rights Act of 1991 gave victims of discrimination the right to seek punitive damages from the firms that discriminated against them. 176. (p. 312) Recent federal law clearly and strongly supports the notion that companies […]
Chapter 11 2 Haller’s School of Truck Driving is proud of its training methods. Before its students are ever allowed on the road with a big rig, they are taught safe driving techniques with the help of sophisticated
89. (p. 300) Women usually find it easier than men to obtain mentors and engage in networking. 90. (p. 300) So far, among all minority groups, only Asian-Americans have realized the need for networking. FALSE LG: 5 LL: 1 Nickels […]
Chapter 11 1 The process of recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals is called internal organizational management
c11 1. (p. 288, figure 11.1) The process of recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals is called internal organizational management (IOM). 2. (p. 288) Human resource management is receiving increased attention because the […]
Chapter 10 5 Paul Blocker is the offensive line coach for the Lisolini College Fighting Hampsters. He wants his players to report to fall practice in good shape
284. (p. 274) Paul Blocker is the offensive line coach for the Lisolini College Fighting Hampsters. He wants his players to report to fall practice in good shape. Coach Blocker has set challenging fitness standards that the linemen will be […]
Chapter 10 4 The employees follow a somewhat specialized career path and have individual responsibility for results. Forester’s approach is an example of
231. (p. 269-270) ________ used the terms Theory X and Theory Y to describe different attitudes managers had about employees. A. Robert Colby 232. (p. 269-270) Douglas McGregor described two very different sets of managerial attitudes about employees, which he […]
Chapter 10 3 New employees at Throne berry Manufacturing are carefully trained to use the most efficient production methods. They are then placed on an assembly line and expected to perform
169. (p. 260) Weldon Task has just successfully negotiated a new long-term sales agreement with a major client. The personal satisfaction Weldon has about his efforts is his ________ reward. A. external 170. (p. 260) Maureen’s supervisor was so impressed […]
Chapter 10 2 According to William Ouchi, two of the main features of the Japanese approach to management are individual decision-making and rapid promotions
86. (p. 271) Many service firms have found that management styles that are consistent with McGregor’s Theory Y are helpful in dealing with problems. 87. (p. 271) According to William Ouchi, two of the main features of the Japanese approach […]
Chapter 10 1 A key element of Frederick Taylor’s approach was the time-motion study, which examined the tasks performed to complete a job and the time needed to complete each task
c10 1. (p. 260) The sense of satisfaction you get when you achieve an important goal is an intrinsic reward. 2. (p. 260) Extrinsic rewards are those that are given to a person by someone else. TRUE LG: 1 LL: […]
Appendix D 4 Trends in the number of workers contributing to the Social Security system and the number of workers drawing benefits from the system suggest that future generations will
D. adequately provide for all the retirement income the typical retiree needs to live comfortably. LG: 4 LL: 1 Nickels – Chapter D… #228 229. (p. 644) Trends in the number of workers contributing to the Social Security system and […]
Appendix D 3 Slobo is an immigrant to the United States from a formerly communist country. He is searching for advice to help him succeed in a capitalist system
177. (p. 640) About _______ of all U.S. households own stock in corporations. 178. (p. 640) According to contrarians, the big decline in the stock market during the early 2000s was: A. a great opportunity to invest in stocks. B. […]
Appendix D 2 Wendy wants to obtain life insurance at the lowest possible cost, but is leery of term insurance because she has heard the premiums tend to go up every few years
97. (p. 642) Wendy wants to obtain life insurance at the lowest possible cost, but is leery of term insurance because she has heard the premiums tend to go up every few years. One way for her to avoid this […]
Appendix D 1 Once you have evaluated your current financial situation and know your sources of income and expenses, you have reached the point where you can establish a personal budget
AppD 1. (p. 634) The value of education is often exaggerated when searching for a good job. 2. (p. 634) The average lifetime income of someone with an undergraduate degree is about $1.6 million higher than for someone with only […]
Appendix C 3 Marianne has just graduated from college and as part of her orientation in her new job she must choose the type of health insurance plan she would like
132. (p. 627) Home-based business owners add a ________ to their homeowner’s insurance policy to ensure that they have adequate coverage. A. deductible unit 133. (p. 626) ________ insurance replaces part of your income if you become unable to work […]
Appendix C 2 The threat of lawsuits has caused some drug companies not to manufacture certain types of vaccines. What type of risk management option is being practiced
96. (p. 621) ________ is a term that refers to the chance of loss, the degree of probability of loss, and the amount of possible loss. A. Speculation 97. (p. 621) ________ risk involves a chance of either profit or […]
Appendix C 1 Southern Deliveries has decided to manage risk by requiring drivers to wear seat belts, have a commercial driver’s license, monitor any moving violations each driver obtains commercial driver’s license, monitor any moving violations each driver obtains
AppC 1. (p. 620) The management of risk is a small part of American business. 2. (p. 620) An enterprise risk management (ERM) program has a goal of defining which risks the program will manage. TRUE LG: 1 LL: 1 […]
Appendix B 5 Jason Hart was recently informed by his bank that someone illegally broke into the bank’s computer system and gained access to information about customer account numbers
271. (p. 608-609) Which of the following is an advantage of telecommuting? A. Workers are not included in the office loop. 272. (p. 610) Which of the following statements about computer viruses is most accurate? A. Viruses could be completely […]
Appendix B The Edutext Company has adopted a system that allows its employees to use Windows-based applications. Each user has a machine that resembles
235. (p. 606) The Edutext Company has adopted a system that allows its employees to use Windows-based applications. Each user has a machine that resembles a desktop PC. However, these desktop machines lack the processing power to perform all the […]
Appendix B 3 Sales manager Stephen Edmonson has just finished reading a printout of some statistics showing how his company’s sales performance compares to that of competing
175. (p. 597) The use of knowledge technology should result in a(n): A. greater reliance on mainframe computers. 176. (p. 598) In order to compete successfully in the future, businesses must design information systems that: A. improve current business methods. […]
Appendix B 2 Computing costs go up with productivity losses as a company upgrades and troubleshoots equipment as well as trains employees to use the system
91. (p. 605) In a network computing system, computational tasks are handled by personal computers, but the information needed to complete the tasks is stored in databases controlled by a server. 92. (p. 605) A disadvantage of network systems is […]