Archives: Quiz

According to a Freudian system of analysis, the superego is the counterweight to the ego. A consumer’s ability to detect a difference between two stimuli is relative to the strength of those stimuli. Answer: TRUE Lower-class men are more likely […]

The extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally is referred to as power distance. Complaint Web sites tend to incorporate evidence of injustice, identity, and agency in the […]

Fashion is the process of social diffusion by which some group adopts a new style. In general, when the source of a message is perceived as attractive, the message will be more effectively communicated. Answer: TRUE Individuals have different absolute […]

Sensory marketing has proven to be largely ineffective as a marketing approach. Hirosi ordered the expensive “heart attack special” at his local pub. It came with one-pound hamburger and a full bucket of fries. Halfway through the meal, Hirosi was […]

Interpretation is the last stage of the perceptual process. It is impossible for a person to hold two contradictory attitudes toward the same object. Answer: FALSE Cognitive learning theory approaches tend to stress the importance of internal mental processes. Answer: […]

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual. Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very […]

Consumers are swayed more by negative word-of-mouth than by positive comments. Roxanne is one of Canada’s top female models. Because of her beauty, most of her admirers also assume that she is intelligent, wealthy, and happy with her life. This […]

An individual with the personality trait of extroversion tends to be quiet and reserved. The concept of the self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card […]

Texting back-and-forth with a friend is an example of asynchronous interaction. The first step in the perception process is exposure to a stimulus. Without exposure, there would be no perception. Answer: TRUE Marketing research has indicated that consumers have difficulty […]

If a consumer is following the lexicographic rule in her decision making, then she would select a brand that is the best on the most important attribute. Asian Americans as a whole tend to be an easy target market to […]

The ego is the referee in the fight between temptation and virtue. Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, […]

A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other. Kinsei engineering focuses on the visual sense. Answer: FALSE Where you choose to sit in an almost empty movie theater is […]

Global consumer culture and popular culture are interchangeable terms. Jason believes that dressing formally (e.g., a coat and tie) marks him as a man who is “dressed for success”; therefore Jason dresses formally even in class or for casual occasions. […]

Neuromarketing refers to the use of software tools that try to understand and then apply a human decision maker’s multiattribute preferences for a product category. Groups maintain fundamental standards of conduct through normative influence. Answer: TRUE Education is one determining […]

Consumer addiction can occur with any product category, even lip balm. The icons on the restroom doors in a bar in Wyoming were a doe and a buck. This is an excellent example of hyperreality. Answer: FALSE A mother observes […]

Tyler decided to restore a 1956 Ford. When he started, he wasn’t sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been […]

Participatory action research is also called transactional consumer research. Many needs can influence consumer behavior including one’s need for power and need for uniqueness. Answer: TRUE The looking-glass self is molded by elements of the pop culture, such as comic […]

Billions of dollars in real money are exchanged for virtual goods used in social games. Once a culture is established it doesn’t change. An apparent change in a culture is simply the emergence of a new culture. Answer: FALSE Americans […]

Both IE and BCG Matrices are called portfolio matrices. A strategy of seeking ownership or increased control of a firm’s suppliers is backward integration. Answer: TRUE Linkages between a firm’s culture and strategies often determine success. Answer: TRUE Competitive intelligence […]

When measuring organizational performance, you need to compare expected results to actual results. Foreign banks currently operate and compete in most parts of the United States. Answer: FALSE Political forecasts can be the most important part of an external audit […]

Horizontal consistency is more important than vertical consistency in developing annual objectives. Strategy implementation affects top and middle managers but not lower-level employees. Answer: FALSE Total attractiveness scores are defined as the sum of the attractiveness scores in a given […]

Criteria for evaluating strategies should be measurable and easily verifiable. For the strategic planning process to be effective, organizations must continually strengthen the “good ethics is good business” policy. Answer: TRUE The only certain thing about the future of any […]

Market development includes introducing present products into new geographic areas. Identifying an organization’s existing vision, mission, objectives, and strategies is the final step for the strategic management process. Answer: FALSE A sense of self-concept is one of the nine components […]

Trade barriers are one of the unique and diverse risks that face multinational corporations. A recent Wall Street Journal article reported that 80 percent of all firms sampled had no restrictions on relationships between a supervisor and a subordinate. Answer: […]

Increased efficiency, quality, productivity, and job satisfaction can come from cross-training workers. A mission statement should be broad enough to reconcile differences among an organization’s various stakeholders. Answer: TRUE Chapter 13 bankruptcy is similar to Chapter 11, but available only […]

A new wave of ethics issues has accentuated the need for strategists to develop a clear code of business ethics. A low value of the dollar benefits the U.S. economy in many ways. Answer: TRUE Avon Products is being investigated […]

“If it ain’t broke, don’t fix it” refers to managing by crisis. Moving jobs overseas is not considered to be an unethical business practice. Answer: FALSE Small organizations require a more elaborate and detailed strategy-evaluation system because they are still […]

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements. Freund argues that key external factors must not be hierarchical. Answer: FALSE Six Sigma is generally equally successful in retail firms and manufacturing firms. Answer: FALSE Whereas […]

A growing trend is for franchisers to buy out their part of the business from their franchisees. Application of the strategic-management process is typically more formal in larger and well-established organizations. Answer: TRUE Major competitors’ strengths may represent key threats. […]

Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits. Optimizing for tomorrow the trends of today is the purpose of strategic management. Answer: FALSE European firms are […]

A mission statement is usually just a simple statement of specific details. Strategic-management must be a self-reflective learning process that familiarizes managers and employees in the organization with key strategic issues and feasible alternatives for resolving those issues. Answer: TRUE […]

In most respects, business strategy is very different than military strategy. ISO 14001 is a technical standard and as such replaces technical requirements embodied in statutes or regulations. Answer: FALSE Mission statements are sometimes difficult to derive because top management […]

Most firms warn managers and employees that reporting an ethical violation by others, also known as whistle-blowing, could cause them to be discharged. Whenever two firms merge, it becomes especially important to evaluate and consider culture-strategies linkages. Answer: TRUE In […]

Five major categories of external variables are: 1. economic forces, 2. social, cultural, demographic, and natural environment forces, 3. political, governmental, and legal forces, 4. technological forces and 5. demographic forces. U.S. households are making more and more purchases online. […]

Without reasonable assumptions, the strategy-formulation process could not proceed effectively. Effective strategy formulation can usually guarantee successful strategy implementation. Answer: FALSE JIT significantly increases the costs of implementing strategies. Answer: FALSE Social responsibility refers to actions an organization takes that […]

Trying to achieve optimal results with an unpopular strategy is always better than achieving satisfactory results with a popular strategy. A rational change strategy means giving orders and enforcing those orders. Answer: FALSE Organizational change today should be viewed as […]

By 2075, the United States will have no racial or ethnic majority. Consistency, distinctiveness, advantage, and feasibility are Richard Rumelt’s four criteria for evaluating a strategy. Answer: FALSE[/cpmembership] Commitment and understanding are the most important benefits of strategic management. Answer: […]

Research shows strategic management in small firms is more formal than in large firms. One of the dangers of remaining a local competitor is that more aggressive companies will use their global growth to capture economies of scale and learning. […]

Quantitative forecasts become less accurate as historical relationships become less stable. Forward integration strategy is especially effective when the availability of quality distributors is so limited as to offer a competitive advantage to those firms that integrate forward. Answer: TRUE […]

In the context of conflict management and resolution, ignoring the problem in the hopes that the conflict will resolve itself is classified as a defusion technique. In the face of a deepening global recession, countries worldwide are resorting to protectionism […]

An area on a perceptual map where there is a cluster of ideal points indicates a market segment. Stock issuances are always better than debt for raising capital. Answer: FALSE Newspaper companies in the United States provide a good example […]

In the three Nordic countries of Denmark, Sweden, and Finland about 70 percent of all employees are in unions. The decreasing time span for which planning can be done with any degree of certainty is a reason strategy evaluation is […]

Financial ratios are rarely used as criteria to evaluate strategies. Market commonality is the extent to which the type and amount of a firm’s internal resources are comparable to a rival. Answer: FALSE Political issues and stances do matter for […]

When attachments to a culture are severed in an organization’s attempt to change direction, employees and managers often experience deep feelings of grief. The Grand Strategy Matrix is based on two evaluative dimensions, market share and market growth. Answer: FALSE […]

While forecasts might not be perfect, they are never wildly inaccurate. The BCG Matrix does not reflect whether or not various divisions or their industries are growing over time. Answer: TRUE Integrating ethical decision making into the performance appraisal process […]

First mover advantages refer to the benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms. A best-value strategy offers products or services to a wide range of customers […]

Cash Cows represent the organization’s best long-run opportunities for growth and profitability. Major competitors’ weaknesses can represent internal opportunities. Answer: FALSE Strategies may be inconsistent if policy problems and issues continue to be brought to the top for resolution. Answer: […]

In Mexico, business associates usually entertain each other at their homes. After decades of debate and struggle, firms have finally definitively determined the appropriate social policies. Answer: FALSE Significant barriers to entry are not always sufficient to keep some new […]

Test marketing is used more frequently by industrial companies than consumer goods companies. Product development is a strategy that seeks increased sales by improving or modifying present products or services. Answer: TRUE Limiting an organization’s expenditures is the primary purpose […]

The work and family issue is strictly a women’s issue. TFDonalds currently owns more than 50 percent of its restaurants. Answer: TRUE Financial ratios are not applicable to nonprofit organizations. Answer: FALSE While it is socially responsible to be a […]