An individual with the personality trait of extroversion tends to be quiet and reserved.
The concept of the self-image congruence model helps to explain why it is a deal killer
in the Japanese business culture to mishandle a business card from a prospective client.
According to the Fishbein model, salient beliefs are those beliefs about an object that
are considered during evaluation.
More than half of all Hispanic Americans are of Cuban descent.
The entire upper class (upper-upper and lower-upper combined) comprises less than 2
percent of all Americans.
A fad has a relatively long acceptance cycle in today’s marketplace because of the
money necessary to develop the fad.
A clothier produced a line of clothing with insect repellant impregnated into the fabric
for outdoor enthusiasts. This product has a good chance of being adopted because it has
a relative advantage.
A pop-up store is purposefully designed to come and go very rapidly.
Consumer-generated content is a trend that helps to define the era of Web 2.0.
Which of the following questions would be LEAST likely to appear on a questionnaire
designed to determine consumer confidence?
A) “Would you say that you and your family are better off or worse off financially than
a year ago?”
B) “Will you be better off or worse off a year from now?”
C) “Are you happy with your employer and job?”
D) “Do you plan to buy a car in the next year?”
On Big Bang Theory, Sheldon Cooper plays a ________ expert with knowledge in
topics ranging from flag history to string theory.
A) market mavens
B) monomorphic
C) polymorphic
D) generalized
The ________ hierarchy assumes the consumer does not initially have a strong
preference for one brand over another. Instead, a consumer acts on the basis of limited
knowledge and then forms an evaluation only after the product has been purchased or
used.
A) experiential
B) habitual
C) low-involvement
D) standard learning
Consumers can be thought of as ________ because they tend to make decisions in the
simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
We explicitly decide on ________ norms, such as the rule that a green traffic light
means “go” and a red one means ‘stop.”
A) crescive
B) enacted
C) reciprocal
D) ritualized
Which theory suggests that consumer expectations of achieving desirable outcomes
motivate behavior?
A) drive theory
B) role theory
C) expectancy theory
D) equity theory
A society that expects males to pursue ________ goals stresses male self-assertion and
mastery.
A) communal
B) agentic
C) androgynous
D) self-completion
According to the consumer behavior model presented in the text, the ________ includes
the shopping experience, point-of-purchase stimuli, and sales interactions.
A) antecedent state
B) postpurchase process
C) cognitive process
D) purchase environment
Julie Morgan loves to go into Springer’s Old Country Gifts. It always smells like a field
of spring flowers. The lighting gives all the products a warm glow, and the mood music
is just perfect for casual browsing. After her visit to the store, Julie is always in a better
mood. Springer’s Old Country Gifts has attracted Julie with its ________.
A) store position
B) atmospherics
C) subliminal cues
D) marketscape theme
Members of a social network are called ________.
A) followers
B) friends
C) nodes
D) modules
________ postulated that myths involve binary opposition, in which two opposing ends
of some dimension are represented (such as good versus evil).
A) Levi-Strauss
B) Freud
C) Hofstede
D) Bettelheim
When a person buys a product for emotional reasons, we can say that the need is
________.
A) utilitarian
B) functional
C) interdependent
D) hedonic
The mindfulness with which consumers may shop and make decisions in order to make
the right decisions € for themselves and for the environment € is known as ________.
A) green marketing
B) social marketing
C) conscientious consumerism
D) sustainable thinking
The popular marketing technique known as ________ marketing applies the principles
of instrumental conditioning by reinforcing regular purchases; consumers are given
rewards with values that increase along with the amount purchased.
A) rebate
B) discount
C) reward
D) frequency
Fred has been a farmer all his life. He inherited the family farm when he was 35, but
that was twenty years ago. It looks like he is going to lose the farm and have to take a
manual labor job in the city to support his family. What form of mobility best
describesFred’s position?
A) horizontal mobility
B) two-way stretch mobility
C) downward mobility
D) upward mobility
The tendency for people to prefer products from their own culture rather than those of
another culture is called ________.
A) xenophobia
B) ethnocentrism
C) ethnographics
D) altruism
A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys
another drink even though he had not initially planned on buying two and even though
he is no longer thirsty. This is an example of ________.
A) purchase momentum
B) rational decision making
C) feature creep
D) inertia
Which of the following is an object that is admired strictly for its beauty or because it
inspires an emotional reaction?
A) an art product
B) a reality-engineered product
C) a craft product
D) a trial product
Outline and explain the parts of the perceptual process that would allow a shopper to
recognize a ketchup bottle in a supermarket.
What is a place-based subculture?
What qualities does a person feel when in a flow state? Share a personal flow state
experience of your own.
How does the worldview difference in social class help explain why the sons and
daughters of working-class families typically spend their entire lives living within a
hundred miles of where they were raised?
A woman who was raised on Kate Moss images of women, played with Barbie dolls
while growing up, and watched her share of TV was talking with a friend outside a
theater playing the Marilyn Monroe classic Gentlemen Prefer Blondes. The woman
said, “I didn’t know Marilyn Monroe was so big and fat.” Her female friend disagreed
and said, “Marilyn Monroe is a classic icon of beauty.” Discuss this interchange in
terms of ideals of beauty.
Explain how the concept of self-esteem is used in advertising.
Compare and contrast classical and instrumental (operant) conditioning.