An area on a perceptual map where there is a cluster of ideal points indicates a market
segment.
Stock issuances are always better than debt for raising capital.
Newspaper companies in the United States provide a good example of how a company
can sustain a competitive advantage over the long-term.
Hiring top executives from rival firms is a way companies obtain competitive
intelligence.
Superior strategy formulation is well and good, but it cannot overcome an opponent’s
superiority in numbers and resources.
The most dramatic new market-segmentation strategy is the targeting of regional tastes.
A bottom-up flow of communication is essential for developing bottom-up support.
Annual objectives are long-term milestones that organizations must achieve to reach
short-term objectives.
With information technology, in some cases it is possible to do away with the
workplace by allowing employees to work at home or anywhere, anytime.
Changing a strategy to fit an existing culture is not as effective as changing a firm’s
culture to fit a new strategy.
Franchising is an effective means of implementing forward integration.
Liquidation is often appropriate when retrenchment and divestiture have failed.