Fashion is the process of social diffusion by which some group adopts a new style.
In general, when the source of a message is perceived as attractive, the message will be
more effectively communicated.
Individuals have different absolute thresholds for visual and aural stimuli. This fact
supports the statement that subliminal advertising would need to be tailored to the
individual in order to be effective.
Third-party response options are easily available to today’s consumers via networks like
Yelp and Twitter.
The two-factor theory suggests that there is no limit to the optimal number of
repetitions for a message.
A typical antecedent state is product disposal.
The opinion leader referred to as a(n) ________ is actively involved in transmitting
marketplace information of all types.
A) surrogate consumer
B) innovator
C) monomorphic leader
D) market maven
In the diffusion of innovation process, which group is very slow to adopt new products
and constitutes one-sixth of the population?
A) innovators
B) early adopters
C) late adopters
D) laggards
When a product helps to establish the user’s identity, the user is said to have a(n)
________ type of relationship with the product.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love
Instead of spending the weekend working on the research paper due at the end of next
week, Andrew decided to spend the weekend going out with friends. According to
Freudian theory, which system dominated in Adam’s decision?
A) the id
B) the superego
C) the anti-ego
D) the ego
Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit
almost anywhere. Gen believes that the efficient use of space is one of the
characteristics any good product should have. With respect to the functional areas of a
cultural system, Gen is focusing on ________ as a variable in selecting his products.
A) ideology
B) ecology
C) social structure
D) socio-psychology
Frank Simms has decided to use Yoda (the “old wise man” from Star Wars) to promote
a new model of a notebook computer. Upon which of the following psychologist’s ideas
has Frank based his advertising strategy?
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Leo Burnett
A mental or problem-solving shortcut to make a purchase decision is called a(n)
________.
A) determinant
B) detail rule
C) heuristic
D) experience rule
The extended self is comprised of ________.
A) our actual and ideal selves
B) our actual and virtual selves
C) external objects we consider a part of us
D) our body image and self-esteem
The aspect of a cultural system which describes the mental characteristics of a people
and the way they relate to their environment and social groups is known as ________.
A) ecology
B) social structure
C) ideology
D) anthropology
________ is the conscious designing of retail space and its various dimensions to evoke
certain effects in buyers.
A) Pretailing
B) Atmospherics
C) Market-landscaping
D) Store image
Researchers believe that the American gay, lesbian, bisexual, and transgendered
(GLBT) market is about the same size as the ________ population in the United States.
A) African American
B) Asian American
C) Hispanic
D) Native American
What theory of personality suggests that one person differs from another because of a
number of different characteristics such as introversion or extroversion?
A) trait theory
B) collective unconscious theory
C) Freudian theory
D) archetype theory
The ________ refers to the tendency people have to react to stimuli similar to an
original stimulus in a classical conditioning situation in much the same way they
responded to the original stimulus.
A) masking illusion
B) sensory memory
C) cueing effect
D) halo effect
Which of the following has occurred when a stimulus is able to evoke a weakened
response years after the stimulus was first perceived?
A) spontaneous recovery
B) scripting
C) reverse extinction
D) response bias
The term affluenza refers to ________.
A) members of the lower-middle class who are struggling to make ends meet
B) tightwads who are reluctant to spend money on anything but basic necessities
C) scrimpers who have traded down to less expensive brands to save money
D) well-off consumers who are stressed or unhappy despite or even because of their
wealth
What is the first step in the standard learning hierarchyapproach?
A) affect
B) intentions
C) cognition
D) behavior
In-store shopping has become extremely important in today’s highly competitive retail
environment. It has been estimated that about ________ of supermarket purchases are
decided in the aisles as consumers shop.
A) one-quarter
B) one-half
C) two-thirds
D) four-fifths
Experts that are specialized in a limited number of topics are called ________.
A) market mavens
B) monomorphic
C) polymorphic
D) generalized
When product information is transmitted from individual to individual it is best known
as ________.
A) word-of-mouth
B) C2C
C) trickle-across
D) viral marketing
One of the key characteristics of a source is credibility. What is source credibility and
how can it affect attitude change?
What does the study of semiotics attempt to do?
Both the Fishbein model and the extended Fishbein model attempt to measure the
influence of attitudes. What was the flaw in the original model and what was added in
the extended model to correct this flaw?
Why would customers with a moderate knowledge of a product seek more information
than either someone with no information or someone with extensive knowledge?
Define noncompensatory rules used in purchase decision-making. Describe the types of
rules that fall under this category.
As people age their sensory detection abilities decline. The Baby Boomers are fast
reaching retirement age. How will advertisements in the future likely change sensory
stimuli to accommodate this changing demographic?