ISBN 13: 978-0133084047

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Exam Prep
Marketing Chapter 20 3 Deceptive Promotion Includes Practices Such Misrepresenting The Products
34 Answer: FALSE Page Ref: 585 Skill: Concept Objective: 20-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 585 Skill: Concept Objective: 20-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 585 Skill: Concept Objective: 20-2 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Marketing Chapter 20 2 Pedigree Foundation Which Along With The Pedigree Ad Option
21 Answer: C Page Ref: 594 AACSB: Ethical Understanding and Reasoning Abilities Skill: Concept Objective: 20-3 Difficulty: Moderate 21 Answer: C Page Ref: 594 AACSB: Ethical Understanding and Reasoning Abilities Skill: Concept Objective: 20-3 Difficulty: Moderate 21 Answer: C Page Ref: 594 AACSB: Ethical Understanding and Reasoning Abilities Skill: Concept
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Marketing Chapter 20 1 Teens Most Likely Criticized For A Deceptive
1 Answer: B Page Ref: 583 Skill: Concept Objective: 20-1 Difficulty: Easy 1 Answer: B Page Ref: 583 Skill: Concept Objective: 20-1 Difficulty: Easy 1 Answer: B Page Ref: 583 Skill: Concept Objective: 20-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
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Exam Prep
Marketing Chapter 19 2 Which Of The Following Is A Political And Legal Factor 
21 Answer: C Page Ref: 563 AACSB: Analytic Skills Skill: Application Objective: 19-2 Difficulty: Moderate 21 Answer: C Page Ref: 563 AACSB: Analytic Skills Skill: Application Objective: 19-2 Difficulty: Moderate 21 Answer: C Page Ref: 563 AACSB: Analytic Skills Skill: Application Objective: 19-2 Difficulty: Moderate Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 19 3 The Company’s Customers Might Expanding Abroad And
35 Answer: FALSE Page Ref: 555 AACSB: Dynamics of the Global Economy Skill: Concept Objective: 19-1 Difficulty: Easy 35 Answer: FALSE Page Ref: 555 AACSB: Dynamics of the Global Economy Skill: Concept Objective: 19-1 Difficulty: Easy 35 Answer: FALSE Page Ref: 555 AACSB: Dynamics of the Global Economy Skill: Concept
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Exam Prep
Marketing Chapter 19 1 Costa Rica And The Dominican Republic Make Their
1 Answer: B Page Ref: 553 AACSB: Dynamics of the Global Economy Skill: Concept Objective: 19-1 Difficulty: Moderate 1 Answer: B Page Ref: 553 AACSB: Dynamics of the Global Economy Skill: Concept Objective: 19-1 Difficulty: Moderate 1 Answer: B Page Ref: 553 AACSB: Dynamics of the Global Economy Skill: Concept
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Marketing Chapter 18 3 Customer Intimate Companies Serve Customers Who Are Willing Pay
35 Answer: TRUE Page Ref: 530 Skill: Concept Objective: 18-1 Difficulty: Easy 35 Answer: TRUE Page Ref: 530 Skill: Concept Objective: 18-1 Difficulty: Easy 35 Answer: TRUE Page Ref: 530 Skill: Concept Objective: 18-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Marketing Chapter 18 2 Samsung And Apple Are Open To New Ideas, Relentlessly Pursue New Solutions
21 Answer: C Page Ref: 538 Skill: Concept Objective: 18-2 Difficulty: Easy 21 Answer: C Page Ref: 538 Skill: Concept Objective: 18-2 Difficulty: Easy 21 Answer: C Page Ref: 538 Skill: Concept Objective: 18-2 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Marketing Chapter 18 1 Strategies That Strongly Position The Company Against Competitors 
1 Answer: B Page Ref: 526 Skill: Concept Objective: 18-2 Difficulty: Hard 1 Answer: B Page Ref: 526 Skill: Concept Objective: 18-2 Difficulty: Hard 1 Answer: B Page Ref: 526 Skill: Concept Objective: 18-2 Difficulty: Hard Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
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Marketing Chapter 17 3 Gary Spends Most Of His Time Making Presentations To Beginners
34 Answer: B Page Ref: 503 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Hard 34 Answer: B Page Ref: 503 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Hard 34 Answer: B Page Ref: 503 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Hard Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 17 2 Potential Buyers Can Bid For Airline Tickets, Hotel Rooms, Rental Cars,cruises
21 Answer: C Page Ref: 504 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Moderate 21 Answer: C Page Ref: 504 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Moderate 21 Answer: C Page Ref: 504 AACSB: Analytic Skills Skill: Application Objective: 17-3 Difficulty: Moderate Copyright 2014 Pearson Education, Inc.
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Marketing Chapter 17 1 All Of The Following Are Benefits Of Online Direct Marketing For Buyers
1 Answer: C Page Ref: 496 AACSB: Use of Information Technology Skill: Concept Objective: 17-1 Difficulty: Moderate 1 Answer: C Page Ref: 496 AACSB: Use of Information Technology Skill: Concept Objective: 17-1 Difficulty: Moderate 1 Answer: C Page Ref: 496 AACSB: Use of Information Technology Skill: Concept Objective: 17-1 Difficulty:
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Marketing Chapter 16 3 The Company Can Also Monitor The Sales And
34 Answer: FALSE Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Easy 34 Answer: FALSE Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Easy 34 Answer: FALSE Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Exam Prep
Marketing Chapter 16 2 Which Of The Following Refers To A Closing Technique Used By Sales
21 Answer: E Page Ref: 477 Skill: Concept Objective: 16-3 Difficulty: Easy 21 Answer: E Page Ref: 477 Skill: Concept Objective: 16-3 Difficulty: Easy 21 Answer: E Page Ref: 477 Skill: Concept Objective: 16-3 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 16 1 Low Performers Are Retained And Top Performers
1 Answer: A Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Moderate 1 Answer: A Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Moderate 1 Answer: A Page Ref: 464 Skill: Concept Objective: 16-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 15 3 More Complex Experiments Could Designed To Include Other
35 Answer: FALSE Page Ref: 439 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate 35 Answer: FALSE Page Ref: 439 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate 35 Answer: FALSE Page Ref: 439 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 15 2 Easy Kathy Champ E Public Relations Specialist For
21 Answer: D Page Ref: 445 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate 21 Answer: D Page Ref: 445 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate 21 Answer: D Page Ref: 445 AACSB: Analytic Skills Skill: Application Objective: 15-2 Difficulty: Moderate Copyright 2014 Pearson Education,
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Exam Prep
Marketing Chapter 15 1 When Verizon Wireless Began Offering The IPhone, It Used Its
1 Answer: D Page Ref: 435 AACSB: Communication Abilities Skill: Concept Objective: 15-1 Difficulty: Easy 1 Answer: D Page Ref: 435 AACSB: Communication Abilities Skill: Concept Objective: 15-1 Difficulty: Easy 1 Answer: D Page Ref: 435 AACSB: Communication Abilities Skill: Concept Objective: 15-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc.
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 14 3 Beyond Knowledge Marketers Want Move Consumers Have
34 Answer: TRUE Page Ref: 408 AACSB: Use of Information Technology Skill: Concept Objective: 14-2 Difficulty: Moderate 34 Answer: TRUE Page Ref: 408 AACSB: Use of Information Technology Skill: Concept Objective: 14-2 Difficulty: Moderate 34 Answer: TRUE Page Ref: 408 AACSB: Use of Information Technology Skill: Concept Objective: 14-2 Difficulty:
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Exam Prep
Marketing Chapter 14 2 Which Of The Following Statements Is True About Personal Communication Channels
21 Answer: C Page Ref: 417 AACSB: Communication Abilities Skill: Concept Objective: 14-3 Difficulty: Easy 21 Answer: C Page Ref: 417 AACSB: Communication Abilities Skill: Concept Objective: 14-3 Difficulty: Easy 21 Answer: C Page Ref: 417 AACSB: Communication Abilities Skill: Concept Objective: 14-3 Difficulty: Easy Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 14 1 A Company’s Total Marketing Communications Mix Consists Of A Special
1 Answer: B Page Ref: 407 AACSB: Communication Abilities Skill: Concept Objective: 14-1 Difficulty: Easy 1 Answer: B Page Ref: 407 AACSB: Communication Abilities Skill: Concept Objective: 14-1 Difficulty: Easy 1 Answer: B Page Ref: 407 AACSB: Communication Abilities Skill: Concept Objective: 14-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc.
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 13 3 Department Stores Carry Narrow Product Lines With Deep Assortments
33 Answer: FALSE Page Ref: 376 Skill: Concept Objective: 13-1 Difficulty: Easy 33 Answer: FALSE Page Ref: 376 Skill: Concept Objective: 13-1 Difficulty: Easy 33 Answer: FALSE Page Ref: 376 Skill: Concept Objective: 13-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 13 1 Which Of The Following Is True Of Transporting Goods Via Railroads
1 Answer: B Page Ref: 375 Skill: Concept Objective: 13-1 Difficulty: Easy 1 Answer: B Page Ref: 375 Skill: Concept Objective: 13-1 Difficulty: Easy 1 Answer: B Page Ref: 375 Skill: Concept Objective: 13-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 13 2 Both Are Warehouse Clubs B Both Target The
21 Answer: D Page Ref: 393 Skill: Concept Objective: 13-4 Difficulty: Moderate 21 Answer: D Page Ref: 393 Skill: Concept Objective: 13-4 Difficulty: Moderate 21 Answer: D Page Ref: 393 Skill: Concept Objective: 13-4 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 12 2 Moderate 82 Which The Following True Transporting Goods
21 Answer: B Page Ref: 353 Skill: Concept Objective: 12-4 Difficulty: Easy 21 Answer: B Page Ref: 353 Skill: Concept Objective: 12-4 Difficulty: Easy 21 Answer: B Page Ref: 353 Skill: Concept Objective: 12-4 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 12 1 The Sets Of Firms That Supply Companies With The Raw Materials
1 Answer: B Page Ref: 341 Skill: Concept Objective: 12-1 Difficulty: Moderate 1 Answer: B Page Ref: 341 Skill: Concept Objective: 12-1 Difficulty: Moderate 1 Answer: B Page Ref: 341 Skill: Concept Objective: 12-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 12 3 In Many Industries Traditional Intermediaries Are Dropping The
33 Answer: TRUE Page Ref: 340 Skill: Concept Objective: 12-1 Difficulty: Easy 33 Answer: TRUE Page Ref: 340 Skill: Concept Objective: 12-1 Difficulty: Easy 33 Answer: TRUE Page Ref: 340 Skill: Concept Objective: 12-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 11 3 Failure To Enter The Current Price Into A Retailer’s System May Result
33 Answer: B Page Ref: 317 Skill: Application Objective: 11-2 Difficulty: Hard 33 Answer: B Page Ref: 317 Skill: Application Objective: 11-2 Difficulty: Hard 33 Answer: B Page Ref: 317 Skill: Application Objective: 11-2 Difficulty: Hard Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 11 1 Which Covers Different Items In Its Line And Changes Over Time
1 Answer: D Page Ref: 315 Skill: Concept Objective: 11-1 Difficulty: Easy 1 Answer: D Page Ref: 315 Skill: Concept Objective: 11-1 Difficulty: Easy 1 Answer: D Page Ref: 315 Skill: Concept Objective: 11-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 11 2 Low-interest Financing And Longer Warranties Are Both Examples Of
21 Answer: B Page Ref: 322 Skill: Concept Objective: 11-3 Difficulty: Easy 21 Answer: B Page Ref: 322 Skill: Concept Objective: 11-3 Difficulty: Easy 21 Answer: B Page Ref: 322 Skill: Concept Objective: 11-3 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
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Exam Prep
Marketing Chapter 10 3 Because There Are Many Competitors Each Firm
33 Answer: FALSE Page Ref: 291 Skill: Concept Objective: 10-2 Difficulty: Easy 33 Answer: FALSE Page Ref: 291 Skill: Concept Objective: 10-2 Difficulty: Easy 33 Answer: FALSE Page Ref: 291 Skill: Concept Objective: 10-2 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 10 2 This Example An A Pure Competition B Monopolistic
21 Answer: E Page Ref: 300 AACSB: Analytic Skills Skill: Concept Objective: 10-3 Difficulty: Moderate 21 Answer: E Page Ref: 300 AACSB: Analytic Skills Skill: Concept Objective: 10-3 Difficulty: Moderate 21 Answer: E Page Ref: 300 AACSB: Analytic Skills Skill: Concept Objective: 10-3 Difficulty: Moderate Copyright 2014 Pearson Education, Inc.
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Exam Prep
Marketing Chapter 10 1 Led Monitor 40 And The Variable Cost
1 Answer: D Page Ref: 290 Skill: Concept Objective: 10-1 Difficulty: Moderate 1 Answer: D Page Ref: 290 Skill: Concept Objective: 10-1 Difficulty: Moderate 1 Answer: D Page Ref: 290 Skill: Concept Objective: 10-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 9 3 Hence Many Firms Plan Market Rollout Over
33 Answer: TRUE Page Ref: 262 Skill: Concept Objective: 9-1 Difficulty: Easy 33 Answer: TRUE Page Ref: 262 Skill: Concept Objective: 9-1 Difficulty: Easy 33 Answer: TRUE Page Ref: 262 Skill: Concept Objective: 9-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Exam Prep
Marketing Chapter 9 2 Smiths Crayola Crayons Have Been Preferred Users
21 Answer: C Page Ref: 274 Skill: Concept Objective: 9-3 Difficulty: Moderate 21 Answer: C Page Ref: 274 Skill: Concept Objective: 9-3 Difficulty: Moderate 21 Answer: C Page Ref: 274 Skill: Concept Objective: 9-3 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 9 1 Which Of The Following Statements Is True Of The Idea Generation Stage
1 Answer: B Page Ref: 262 Skill: Application Objective: 9-1 Difficulty: Moderate 1 Answer: B Page Ref: 262 Skill: Application Objective: 9-1 Difficulty: Moderate 1 Answer: B Page Ref: 262 Skill: Application Objective: 9-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
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Exam Prep
Marketing Chapter 8 3 Shopping Products Are Less Frequently Purchased Consumer Products 
34 Answer: TRUE Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Easy 34 Answer: TRUE Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Easy 34 Answer: TRUE Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Exam Prep
Marketing Chapter 8 2 Consists Of All The Product Lines And Items That A Particular Seller Offers
21 Answer: B Page Ref: 237 Skill: Concept Objective: 8-2 Difficulty: Easy 21 Answer: B Page Ref: 237 Skill: Concept Objective: 8-2 Difficulty: Easy 21 Answer: B Page Ref: 237 Skill: Concept Objective: 8-2 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 8 1 Product Planners Need To Consider Products And Services On Three Levels
1 Answer: C Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Moderate 1 Answer: C Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Moderate 1 Answer: C Page Ref: 226 Skill: Concept Objective: 8-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 7 2 The Process By Which Firms Interact One-to-one With Masses Of Customers
21 Answer: C Page Ref: 205 Skill: Concept Objective: 7-3 Difficulty: Easy 21 Answer: C Page Ref: 205 Skill: Concept Objective: 7-3 Difficulty: Easy 21 Answer: C Page Ref: 205 Skill: Concept Objective: 7-3 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
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Exam Prep
Marketing Chapter 7 1 A Company Selling Child Care Products Ran A Television Ad Depicting Women
1 Answer: B Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy 1 Answer: B Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy 1 Answer: B Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 7 3 Differentiable The Segments Are Conceptually Distinguishable And
34 Answer: TRUE Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy 34 Answer: TRUE Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy 34 Answer: TRUE Page Ref: 192 Skill: Concept Objective: 7-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 5 3 Personality Can Useful In Analyzing Consumer Behavior For
34 Answer: FALSE Page Ref: 138 AACSB: Multicultural and Diversity Understanding Skill: Concept Objective: 5-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 138 AACSB: Multicultural and Diversity Understanding Skill: Concept Objective: 5-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 138 AACSB: Multicultural and Diversity Understanding Skill: Concept Objective: 5-2 Difficulty:
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Exam Prep
Marketing Chapter 5 2 They Both Viewed Commercial For Particular Sports
21 Answer: D Page Ref: 154 Skill: Application Objective: 5-3 Difficulty: Moderate 21 Answer: D Page Ref: 154 Skill: Application Objective: 5-3 Difficulty: Moderate 21 Answer: D Page Ref: 154 Skill: Application Objective: 5-3 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 5 1 Which Of The Following Statements Is True Of Cultural Factors That Influence
1 Answer: B Page Ref: 137 Skill: Concept Objective: 5-1 Difficulty: Easy 1 Answer: B Page Ref: 137 Skill: Concept Objective: 5-1 Difficulty: Easy 1 Answer: B Page Ref: 137 Skill: Concept Objective: 5-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 4 2 Redrunners Inc., A Manufacturer Of Sports Merchandise, Is Gathering Customer
21 Answer: D Page Ref: 112 Skill: Concept Objective: 4-3 Difficulty: Moderate 21 Answer: D Page Ref: 112 Skill: Concept Objective: 4-3 Difficulty: Moderate 21 Answer: D Page Ref: 112 Skill: Concept Objective: 4-3 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 4 1 Diana, A Senior Marketing Manager Of A Pizzeria In North Florida
1 Answer: C Page Ref: 103 Skill: Concept Objective: 4-1 Difficulty: Easy 1 Answer: C Page Ref: 103 Skill: Concept Objective: 4-1 Difficulty: Easy 1 Answer: C Page Ref: 103 Skill: Concept Objective: 4-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 4 3 Assesses Information Needs, Develops Needed Information, And Helps Decision 
34 Answer: FALSE Page Ref: 105 AACSB: Use of Information Technology Skill: Concept Objective: 4-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 105 AACSB: Use of Information Technology Skill: Concept Objective: 4-2 Difficulty: Easy 34 Answer: FALSE Page Ref: 105 AACSB: Use of Information Technology Skill: Concept Objective: 4-2 Difficulty:
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Exam Prep
Marketing Chapter 3 3 Marketing Services Agencies Are The Marketing Research Firms
35 Answer: TRUE Page Ref: 72 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate 35 Answer: TRUE Page Ref: 72 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate 35 Answer: TRUE Page Ref: 72 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate Copyright 2014 Pearson Education,
Principles Of Marketing 15th Edition
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Exam Prep
Marketing Chapter 3 1 Dan Has Been Directed To Study The Actors Close To A Company
1 Answer: A Page Ref: 71 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate 1 Answer: A Page Ref: 71 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate 1 Answer: A Page Ref: 71 AACSB: Analytic Skills Skill: Application Objective: 3-1 Difficulty: Moderate Copyright 2014 Pearson Education, Inc.
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