ISBN 13: 978-0133084047

21 Answer: E Page Ref: 84 AACSB: Use of Information Technology Skill: Concept Objective: 3-3 Difficulty: Easy 21 Answer: E Page Ref: 84 AACSB: Use of Information Technology Skill: Concept Objective: 3-3 Difficulty: Easy 21 Answer: E Page Ref: 84 AACSB: Use of Information Technology Skill: Concept Objective: 3-3 Difficulty:

33 Answer: FALSE Page Ref: 18 Skill: Concept Objective: 1-4 Difficulty: Moderate 33 Answer: FALSE Page Ref: 18 Skill: Concept Objective: 1-4 Difficulty: Moderate 33 Answer: FALSE Page Ref: 18 Skill: Concept Objective: 1-4 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson

21 Answer: C Page Ref: 6 Skill: Application Objective: 1-2 Difficulty: Moderate 21 Answer: C Page Ref: 6 Skill: Application Objective: 1-2 Difficulty: Moderate 21 Answer: C Page Ref: 6 Skill: Application Objective: 1-2 Difficulty: Moderate Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson

1 Answer: D Page Ref: 5 Skill: Concept Objective: 1-1 Difficulty: Easy 1 Answer: D Page Ref: 5 Skill: Concept Objective: 1-1 Difficulty: Easy 1 Answer: D Page Ref: 5 Skill: Concept Objective: 1-1 Difficulty: Easy Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson Education, Inc. Copyright 2014 Pearson

Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular LED televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy. A) local marketing B) market development C) diversification D) product adaptation E) product

With accumulated production experience and a higher volume of production, companies not only become more efficient but also ________. A) gain economies of scale B) incur higher overhead costs C) create derived demand in the market D) spend more per unit of produced output E) tend to routinely spend less on inputs Answer: A Answer: A Answer: A ________ is

The interrelated departments within a company that influence marketing decisions form the ________ environment. A) cultural B) economic C) internal D) political E) technological Answer: C Answer: C Answer: C Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments. A) personal selling; CSR activities B) public relations

Which of the following is the lowest level on which marketers can position their brands in target customers' minds? A) beliefs and values B) product benefits C) product attributes D) after-sale services E) brand equity Answer: C Answer: C Answer: C Mark has long supported a particular brand of footwear and has always bought that brand of footwear. Recently,

When companies set prices, the government and social concerns are ________ affecting pricing decisions. A) external factors B) internal factors C) economic factors D) cultural factors E) organizational factors Answer: A Answer: A Answer: A Porsche is a German automobile manufacturer that competes against BMW and Audi, but only in the sports car and SUV segments of the automobile market.

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole. A) multitiered supply chain B) conventional distribution channel C) intrinsic market matrix D) resource bank E) product platform Answer: B Answer: B Answer: B In the audio equipment industry,

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers. A) convenience stores B) franchises C) megaretailers D) power centers E) lifestyle centers Answer: C Answer: C Answer: C ________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries

Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following

Under which promotional mix strategy does the producer direct its marketing activities (primarily advertising and consumer promotion) toward channel members to induce them to carry the product and promote it to final consumers? A) pull strategy B) blitz strategy C) push strategy D) buzz strategy E) pulse strategy Answer: C Answer: C Answer: C ________ sell standard merchandise at

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. A) Motivation B) Perception C) Dissonance D) Learning E) Self-actualization Answer: B Answer: B Answer: B Environmentalists assert that the marketing system's goal should be to maximize ________. A) sales and profits B) consumer satisfaction C) life quality D) consumer choice E) consumption Answer: C Answer:

Which of the following is true with regard to services? A) Services refer to purely tangible products. B) Services are a form of product that consists of activities, benefits, or satisfactions offered for sale. C) Services can be stored for later use. D) Services can be easily separated from their providers. E) Services are tangible

Casey Brickly opened The Landing, a convenience store on the north shore of Witmer Lake, in 1962. With a sandwich counter on one side and a bait shop and grocery on the other, The Landing was an immediate hit with weekend lake visitors and local residents alike. In the summer,

All of the following are common uses for a direct marketing customer database EXCEPT ________. A) generating sales leads B) identifying prospective customers C) profiling customers based on previous purchases D) gathering marketing intelligence about competitors E) building long-term customer relationships Answer: D Answer: D Answer: D ________ consists of activities undertaken to create, maintain, or change the attitudes

All of the following are basic types of compensation plans for salespeople EXCEPT ________. A) straight commission B) straight salary C) salary plus commission D) salary plus company shares E) salary plus bonus Answer: D Answer: D Answer: D Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix Answer: A Answer: A Answer: A In addition to its Web site, Aaron Opticians has

Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater. "My wife, Gail, and I didn't know what

________ involves essentially using the same marketing strategy approaches and marketing mix worldwide A) Adapted global marketing B) Ambush marketing C) Standardized global marketing D) Export marketing E) Niche marketing Answer: C Answer: C Answer: C The perceived value of different product offers can be reasonably assessed by ________. A) conducting a SWOT analysis B) conducting a break-even analysis C) conducting surveys

By 2050, ________ will be an estimated 30 percent of the U.S. population. A) African Americans B) Asians C) Hispanics D) Native Americans E) Native Hawaiians Answer: C Answer: C Answer: C Companies use secondary data, personal experience, and word of mouth to ________. A) identify competitors' target customers and strategies B) identify competitors' target locations and market share C) learn about

Ursula Jenkins, a fifty-one-year-old school teacher from Nebraska, believes that people should choose a profession they like, which is an example of Ursula's ________. A) secondary belief B) core belief C) core value D) work ethic E) moral code Answer: A Answer: A Answer: A A ________ is made up of the company, suppliers, distributors, and customers who partner

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________. A) alternative evaluations B) the degree of buyer involvement C) a product's rate of adoption D) unexpected situational factors E) postpurchase behaviors Answer: C Answer: C Answer: C Which of the following is true with regard to marketing research? A) The marketing research process depends primarily on sophisticated

Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict. A) horizontal B) multitiered C) vertical D)

When a product is in the maturity stage, the company should most likely consider ________. A) harvesting the product or market B) modifying the product, market, or marketing mix C) divesting the product line D) liquidating the firm's assets E) dropping the product from its market offerings Answer: B Answer: B Answer: B Which of the following strategies involves

What is the first element that a reader most likely notices in a print ad? A) copy B) illustration C) headline D) slogan E) tone Answer: B Answer: B Answer: B Alpha Stampings Inc. produces 14 metal stampings for the automotive industry. Due to industry design changes and consumer demands, for the next financial year, six of those stampings will

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities. A) Virtual banks B) Intermediaries C) Price consultants D) Uniform-delivery networks E) Upstream partners Answer: B Answer: B Answer: B Which of the following statements is true regarding the old mass-media communications model? A) Mass-media costs are decreasing. B)

Which of the following is true about using air carriers as a transportation mode when shipping products? A) Air carriers are the most cost-effective way to ship non-perishable goods over short distances. B) Air carriers are the slowest and least reliable modes of transport. C) Air carriers provide in-transit services such as the

The marketing concept that starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers takes a(n) ________. A) outside-in perspective B) product-centered make-and-sell philosophy C) inside-out perspective D) consumer-generated marketing approach E) telling-and-selling approach Answer: A Answer: A Answer: A A quantity discount is a price reduction for buyers who ________. A)

Gina Parker owns an ad agency in Baton Rouge. She regularly purchases cleaning supplies for her custodial staff, using the same vendor and ordering relatively consistent amounts of the same products on each purchase. This is an example of ________. A) a modified rebuy situation B) a new task C) a straight rebuy situation D)

When the price of a pack of Crispo potato wafers was increased from $4 to $5, the quantity demanded by local retail stores went down by 50%. Hence, the price elasticity of demand for Crispo is ________. A) -2 B) 2 C) 4 D) -4 E) 0.5 Answer: A Answer: A Answer: A Which of the following is true

Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________. A) mass marketing B) guerrilla marketing C) direct marketing D) multi-level marketing E) ambush marketing Answer: C Answer: C Answer: C Which of the following acts requires that Web site operators obtain parental consent before collecting personal information about children under the

"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." The above statement specifically indicates loss in terms of ________. A) customer-perceived value B) marketing offerings C) partner relationship management D) customer lifetime value E) value proposition Answer: D Answer: D Answer: D ________ tend to

Which of the following refers to the total combined customer lifetime value of all of the company's current and potential customers? A) share of customer B) marketing mix C) customer equity D) target market E) customer-perceived value Answer: C Answer: C Answer: C ________ weakens a given promotion's ability to trigger an immediate purchase. A) A customer-oriented promotion mix B) Promotion clutter C)

At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a ________. A) self-service retailer B) limited-service retailer C) full-service retailer D) specialty store E) superstore Answer: C Answer: C Answer: C The ________ limits the number of commercials aired during children's programs. A) Children's

Product mix ________ refers to the total number of items a company carries within its product lines. A) length B) depth C) height D) width E) consistency Answer: A Answer: A Answer: A Many managers think that "doing things right," or ________, is as important as, or even more important than, "doing the right things." A) strategy B) planning C) positioning D) implementation E) targeting Answer:

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________. A) geographic location B) economic factors C) cultural factors D) political factors E) socio-cultural factors Answer: D Answer: D Answer: D ________ involves the use of a successful brand name for new or modified products in a

Which of the following is an example of an open-end question? A) How is voting going to help the nation? B) Do you like driving on the highway? C) How many children do you have? D) Would you like to try a sample? E) Are your friends in town? Answer: A Answer: A Answer: A A(n) ________ is an

Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products. Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a ________. A) trade

Changing promotions to suit local markets is known as ________. A) straight product extension B) ambush marketing C) communication adaptation D) product adaptation E) standardized global marketing Answer: C Answer: C Answer: C Shoe Trends, a company that manufactures formal shoes for men and women, offers to give its customers $10 for an old pair of shoes when they

Which of the following refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors? A) market diversification B) market segmentation C) downsizing D) customer relationship management E) prospecting Answer: B Answer: B Answer: B Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his

Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived value, or best in serving some market segment. Both companies are ________. A) niches B) jack-of-all-trades C) middle-of the roaders D) red oceans E) laggards Answer: C Answer: C Answer: C Which of the following is a media measure? A)

Which of the following is NOT a market-oriented business definition? A) "We empower customers to realize their dreams." B) "We make high-quality consumer food products." C) "We sell success and status." D) "We create the Hilton experience." E) "We bring innovation to every home." Answer: B Answer: B Answer: B ________ logistics involves moving products from the factory to

Which of the following is the best example of a desirable product? A) breakfast cereal B) cigarettes C) effective but foul-tasting medicine D) junk food E) dental insurance Answer: A Answer: A Answer: A Bose offers $50 cash back to customers who purchase a new speaker and send in a proof of purchase. This is an example of a

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should. A) high-pressure selling B) short-term planning C) planned obsolescence D) nonfunctional warranty E) deceptive promotion Answer: C Answer: C Answer: C A strategy of exclusive dealing is most likely considered legal if ________. A) the industry

E-tailers, such as Amazon.com and Expedia.com, that sell products and services directly to final buyers exclusively over the Internet are known as ________. A) brick-and-mortar companies B) click-and-mortar companies C) buy-here pay-here companies D) click-only companies E) shell companies Answer: D Answer: D Answer: D Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of

Jean Malone, a market researcher, recently found that most people in Bradburg County purchase automobiles with predominantly functional designs and prefer darker colors. Which of the following marketing strategies should Jean most likely recommend to an automobile dealer interested in opening a dealership in Bradburg County? A) one-to-one marketing B) undifferentiated marketing C)

Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty? A) customer divestment B) customer-managed relationships C) the societal marketing concept D) partner relationship management E) customer relationship management Answer: E Answer: E Answer: E Which of the following is a competitive