Lark Inc., an American electronics company, is currently reviewing new geographical
markets to sell its highly popular LED televisions. By 2020, it plans to open new stores
across all the major South Asian cities. Lark is most likely following a ________
strategy.
A) local marketing
B) market development
C) diversification
D) product adaptation
E) product development
In societal marketing, the ideal goal for companies is to turn all of their products into
________ ones.
A) salutary
B) desirable
C) pleasing
D) durable
E) serviceable
________ allows consumers to gain additional information about a product through the
use of a remote control.
A) Telemarketing
B) Kiosk marketing
C) Podcasting
D) Video conferencing
E) Interactive television
Which of the following involves introducing less-expensive versions of established,
brand-name products?
A) markup pricing
B) good-value pricing
C) time-based pricing
D) cost-based pricing
E) target profit pricing
Through ________, an organization in the foreign market buys the right to use a
company’s manufacturing process, trademark, patent, trade secret, or other item of
value.
A) indirect exporting
B) licensing
C) contract manufacturing
D) management contracting
E) joint ownership
Which of the following is a geographic factor that a company should consider before
deciding to enter into a new country?
A) climate
B) population size
C) GDP size and growth
D) government bureaucracy
E) business norms and approaches
Green Gardens is a a click-and-mortar company that sells gardening and landscaping
goods and equipment. When customers are unable to find a product they need on the
shelves of their local Green Gardens store, customers order the product online with the
help of the in-store ordering machine. Which of the following best describes the
ordering machine?
A) kiosk
B) digital catalog
C) podcast
D) tablet
E) online networks