________ is the process by which people select, organize, and interpret information to
form a meaningful picture of the world.
A) Motivation
B) Perception
C) Dissonance
D) Learning
E) Self-actualization
Environmentalists assert that the marketing system’s goal should be to maximize
________.
A) sales and profits
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption
In the context of a company’s marketing mix, ________ includes company activities
that make the product available to target consumers.
A) position
B) place
C) price
D) promotion
E) branding
What are the stages that the approaches to marketing strategy and practice usually pass
through?
A) ambush marketing, multi-level marketing, and guerrilla marketing
B) guerrilla marketing, ambush marketing, and affinity marketing
C) multi-level marketing, undercover marketing, and evangelism marketing
D) entrepreneurial marketing, formulated marketing, and intrepreneurial marketing
E) undercover marketing, affinity marketing, and ambush marketing
________ is a vertical marketing system that coordinates successive stages of
production and distribution through the size and power of one of the parties.
A) Contingent VMS
B) Administered VMS
C) Corporate VMS
D) Contractual VMS
E) Aligned VMS
McDonald’s, Subway, and Pizza Hut are all examples of ________.
A) voluntary chains
B) retailer cooperatives
C) franchises
D) category killers
E) power centers
At the beginning of each year, the management of Dee Decor states the exact amount a
salesperson should sell. This specific sales target is also known as a ________.
A) sales lead
B) prospect
C) bill of sale
D) channel length
E) sales quota
With which pricing strategy does the seller take responsibility for part or all of the
actual freight charges in order to get the desired business?
A) FOB origin pricing
B) freight-absorption pricing
C) basing-point pricing
D) location-based pricing
E) uniform-delivered pricing
Integrated marketing communications require a company’s mass-market
advertisements, Web site, e-mail, and personal selling communications to all have
________.
A) equal portions of the advertising budget
B) independent communications directors
C) separate marketing objectives
D) the same target audience
E) the same message, look, and feel
Sage Hospitals, a not-for-profit organization, provides healthcare to the people in the
Midwest. Management at Sage is involved in the ________ market.
A) government
B) consumer
C) wholesale
D) institutional
E) resell
Which of the following is true with regard to the product/expansion grid?
A) It classifies SBUs into four distinct categories.
B) It is a useful device for identifying growth opportunities.
C) It helps companies analyze their internal strengths and weaknesses.
D) It functions on the premise that firms should downsize to regain market share.
E) It is a useful device for segregating customers into distinct categories.
Gant Hardwares is a huge chain of hardware stores. GantHardwares.com helps
customers conduct product research and also lets them order directly online or redirects
them to the nearest Gant retail store. Which of the following best describes
GantHardwares.com?
A) marketing Web site
B) digital catalog
C) social network
D) podcast
E) blog