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Marketers often segment international markets according to the type and stability of
government. In such instances, they segment markets based on ________.
A) geographic location
B) economic factors
C) cultural factors
D) political factors
E) socio-cultural factors
________ involves the use of a successful brand name for new or modified products in
a new category.
A) A line extension
B) A product line
C) A brand extension
D) Co-branding
E) Cannibalization
A ________ integrates successive stages of production and distribution under single
ownership.
A) contractual VMS
B) corporate VMS
C) contingency VMS
D) conventional VMS
E) communal VMS
When critics argue that insurance, real estate, and used cars are sold, not bought, they
are accusing marketers of ________.
A) deceptive promotions
B) excessive markups
C) high-pressure selling
D) shoddy products
E) excessive materialism
Which of the following is the most frequently visited type of retail store?
A) convenience store
B) department store
C) superstore
D) supermarket
E) off-price retailer
________, a form of observational research, involves sending observers to watch and
interact with consumers in their natural environments.
A) Group interviewing
B) Ethnographic research
C) Survey research
D) Experimental research
E) Causal research
Comparative advertising is also known as ________ advertising.
A) attack
B) institutional
C) covert
D) reminder
E) informative
Which type of store carries a wide variety of product lines and has been squeezed in
recent years between more focused and flexible specialty stores on the one hand and
more efficient, lower-priced discounters on the other?
A) warehouse clubs
B) department store
C) factory outlet
D) merchant wholesaler
E) category specialist
Sigma Inc., a software firm based in California, reordered 50 printers from the
designated provider without any modifications. This is an example of ________.
A) derived demand
B) inelastic demand
C) a straight rebuy
D) a new task
E) a modified rebuy
Buyers who face a ________ usually go through all stages of the buying process.
A) straight rebuy
B) modified rebuy
C) new-task buying situation
D) routine buying situation
E) need for limited problem solving
