Archives: Quiz
Marketing Chapter 7 People posing as customers, who are paid to check on the quality of a company’s products
119) By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores. A) using survey data B) employing mystery shoppers C) using neuromarketing D) interviewing […]
Marketing Chapter 7 Difficulty Hard Topic Experimental Methods Learning Objective Discuss The Uses Observations Questionnaires
190) Data obtained by manipulating factors under tightly controlled conditions to test cause and effect is an example of A) questionnaire data. B) virtual modeling. C) an experiment. D) a panel. E) nonprobability sampling. Answer: C Explanation: Text term definition—experiment. […]
Marketing Chapter 7 Marketing Input Data Relate The Effort Expended Make Sales These
79) Figure 7-2 shows that secondary data may be divided into two related parts. If B represents data collected from the U.S. Census Bureau, trade association studies, business periodicals, etc., which type of data is B? A) compiled data B) […]
Marketing Chapter 7 The Decision Must Made Weeks And Only Have Budgeted For This Research
40) Research objectives are A) conjectures regarding marketing outcomes. B) general research guidelines. C) solutions to be evaluated. D) specific and measurable. E) research dashboards. Answer: D Explanation: Research objectives are the specific, measurable goals the decision maker seeks to […]
Marketing Chapter 7 Definitionmarketing Research Difficulty Easy Topic Marketing Research Process
Core: Marketing, 8e (Kerin) Chapter 7 Marketing Research: From Customer Insights to Actions 1) War Dogs is an example of a successful movie that could have failed because A) too little money was spent on promotion. B) it was targeting […]
Marketing Chapter 6 Pizza Hut The Time Difficulty Medium Topic Global Environmental Forces Learning Objective
223) A situation in which products are bought in a lower-priced country from a manufacturer’s authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer’s suggested retail price is referred to as A) the black […]
Marketing Chapter 6 Changing Product Some Way Make More Appropriate For Consumer Preferences
197) One disadvantage of direct investment when entering a new global market is A) intermediaries have the potential to harm the brand. B) the firm entering the foreign market must pay royalties to the government. C) the company forgoes control […]
Marketing Chapter 6 Direct Exporting Means Firm Sells Its Domestically Produced Products Foreign
157) According to Figure 6-4, point D would most likely represent what option for entering the global marketplace? A) exporting B) joint venture C) direct investment D) franchising E) licensing Answer: C Explanation: From least risk to greatest risk, the […]
Marketing Chapter 6 Difficulty Hard Topic Global Environmental Forces Learning Objective Identify The Environmental Forces
119) Even though there are about 100 official languages in the world, the three major ones used in global diplomacy and commerce are A) English, Japanese, and Chinese. B) English, French, and Spanish. C) Japanese, Spanish, and French. D) Japanese, […]
Marketing Chapter 6 Around the world, middle-class, youth, and elite markets that consume similar assortments
80) Global consumers are A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins. B) customers within a nation who consider the entire world a single marketplace. C) consumer groups living in […]
Marketing Chapter 6 Difficulty Medium Topic Trade Agreements Monetary Unions And International Organizations Learning Objective
40) The world’s largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions […]
Marketing Chapter 6 Countertrade The Practice Using Barter Rather Than Money For Making
Core: Marketing, 8e (Kerin) Chapter 6 Understanding and Reaching Global Consumers and Markets 1) Why has Amazon been aggressively pursuing the Indian market since 2013? A) U.S. sales had begun to decrease. B) Amazon believed it would be inexpensive to […]
Marketing Chapter 5 What type of online auction includes one seller and many buyers?
181) What type of online auction includes one seller and many buyers? A) forward auction B) reverse auction C) traditional auction D) vertical auction E) bidder’s war Answer: C Explanation: In a traditional auction, a seller puts an item up […]
Marketing Chapter 5 Explanation Key Term Definitionderived Demand Difficulty Easy Topic Buying Process Learning Objective
41) The NAICS groups economic activity to permit studies of A) multilanguage advertising. B) market share, demand, or import competition. C) growth potential in emerging markets. D) best practices for manufacturers. E) job outsourcing and trade flow impacts. Answer: B […]
Marketing Chapter 5 Organizational Buyers Are Those Manufacturers Wholesalers Retailers And Government Agencies
Core: Marketing, 8e (Kerin) Chapter 5 Understanding Organizations as Customers 1) According to the textbook, JCPenney buys paper for which of the following media? A) in-store signage B) special advertising inserts in magazines such as Vogue C) newspaper inserts and […]
Marketing Chapter 5 Mcgrawhill Education Emarketplaces Refer Virtual Holographic Purchasing Marketspaces That Allow Manufacturers Estimate
Figure 5-4 160) Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a A) modified rebuy. B) straight rebuy. C) new buy. D) standard reorder. E) class buy. Answer: C Explanation: The […]
Marketing Chapter 5 Difficulty Easy Topic Buying Center Learning Objective Explain How Buying Centers And
121) Which of the following statements most closely describes the people in the buying center of a medium-sized manufacturing plant? A) The composition of the buying center remains constant over long periods of time. B) The buying center avoids cross-functional […]
Marketing Chapter 5 Difficulty Hard Topic Buyerseller Relationships Learning Objective Describe The Key Characteristics Organizational
81) Merrill Lynch and Thompson Financial had a three-year, $1 billion project that put workstations on the desks of 25,000 of Merrill Lynch’s brokers. These machines put the world of investing information at brokers’ fingertips. Thompson, the supplier, was obliged […]
Marketing Chapter 4 This Was Rumor That Resulted Negative Word Mouth Which Was
271) A consumer’s purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence? A) parental guidance B) peer pressure C) opinion leadership D) government regulation E) psychographics […]
Marketing Chapter 4 Eight Primary Segments Are Identified The Basis Motivations And Resources According This
121 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. 235) Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is […]
Marketing Chapter 4 All of the following are marketing strategies designed to reduce consumers’ perceived
195) All of the following are marketing strategies designed to reduce consumers’ perceived risk and encourage purchases except which? A) securing endorsements from influential people B) providing warranties and guarantees C) providing free trials of the product D) giving extensive […]
Marketing Chapter 4 Definitionselfconcept Difficulty Easy Topic Psychological Influences Learning Objective
155) Status in the Maslow hierarchy of needs is an example of a ________ need. A) self-actualization B) personal C) social D) safety E) physiological Answer: B Explanation: Status, respect, and prestige are examples of personal needs in the Maslow […]
Marketing Chapter 4 Topic Situational Influences Learning Objective Distinguish Among Three Variations The Consumer Purchase
117) Temporal effects include A) the purpose of the purchase. B) the presence of other people. C) the time of day of the purchase. D) the crowding in retail stores. E) the consumer’s mood while engaged in the purchase. Answer: […]
Marketing Chapter 4 Difficulty Medium Topic Consumer Purchase Decision Process Learning Objective Describe The Stages
336) Asian Americans who are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like typical American consumers are referred to as ________ Asian Americans. A) socialized B) diaspora C) nonassimilated D) reassimilated […]
Marketing Chapter 4 Josh That Gatekeeper Not Role Family Decision Making Difficulty Medium Topic Sociocultural
310) The ________, a married couple with children younger than 18 years, constitutes just 20 percent of all U.S. households. A) traditional family B) typical household unit C) socialized household D) family stage E) idealized family unit Answer: A Explanation: […]
Marketing Chapter 4 Italy Bounty Paper Towels Answer Explanation Highinvolvement Purchases Typically Have Least One
79) Firms such as GM and Frito-Lay have learned which of the following marketing lessons? A) It is a lot easier to find new customers than to retain existing ones. B) According to research, it is equally costly to acquire […]
Marketing Chapter 4 When an elementary school teacher was returning to school in the fall
41) A(n) ________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands. A) problem recognition B) internal search C) external search D) purchase task E) antecedent state Answer: B Explanation: […]
Marketing Chapter 4 Information Search The Second Stage The Consumer Purchase Decision Process
Core: Marketing, 8e (Kerin) Chapter 4 Understanding Consumer Behavior 1) Women make what percentage of new-car buying decisions? A) 15 percent B) 30 percent C) 45 percent D) 60 percent E) 80 percent Answer: D Explanation: Women make 60 percent […]
Marketing Chapter 3 Technological Forces Affect Customer Value Two Ways First Customer Value Increased
342) Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry. Answer: Environmental trends typically arise from five sources: (1) […]
Marketing Chapter 3 Socially Responsible Efforts Behalf The General Public Are Becoming More
312) Green marketing is A) the purchasing of products from producers whose farming practices are Fair Trade certified. B) the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. C) […]
Marketing Chapter 3 Nestl Vice President Defended The Claim And Product Saying Dont Understand Why
273) All of the following statements about a person’s moral philosophy are true except which? A) Moral philosophy is usually in written form in the workplace. B) Moral philosophy is learned through the process of socialization with family and friends. […]
Marketing Chapter 3 Espionage Activities Include Illegal Trespassing Theft Fraud Misrepresentation Wiretapping The Search Competitors
237) In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a major principle that was included? A) to have legal representation in […]
Marketing Chapter 3 There Distinction Between Laws Which Are Societys Values That Are
Brands Photo 199) In the brands photo shown, the manufacturers of these products may be concerned that their brand names will become generic. The legislation most likely to address this issue is the A) Sherman Antitrust Act. B) Patent Act. […]
Marketing Chapter 3 Difficulty Easy Topic Political And Legal Environment Learning Objective Explain How Regulatory
160) Small businesses employ about ________ of all private-sector employees. A) one-quarter B) one-third C) one-half D) three-quarters E) 90 percent Answer: C Explanation: There are approximately 29 million small businesses in the United States, which employ 48 percent of […]
Marketing Chapter 3 Any Activity That Uses Electronic Communication The Inventory Promotion Distribution
120) According to the textbook, several new technologies are expected to have dramatic impacts on marketing. Among those cited are A) biotechnology, green technologies, natural user interfaces, and social networks. B) neuron technology, lithium batteries, cloud computing, and wireless power. […]
Marketing Chapter 3 Discuss How Economic Forces Affect Marketing Blooms Remember Aacsb Reflective Thinking Accessibility
80) Volkswagen opened a large plant in Chattanooga, TN, in 2011. Within a few years, Volkswagen spurred more than 12,400 direct and indirect jobs in the area. The carmaker generates income of over $600 million in Chattanooga annually and boosts […]
Marketing Chapter 3 Environment Learning Objective Describe Social Forces Such Demographics And Culture Blooms Remember
40) Baby boomers can be defined as the generation born A) between 1918 and 1945. B) between 1946 and 1964. C) between 1965 and 1976. D) between 1977 and 1994. E) since 1995. Answer: B Explanation: Key term definition—baby boomers. […]
Marketing Chapter 3 This Most Likely Response Which Environmental Force Economic Since Few Can Afford
Core: Marketing, 8e (Kerin) Chapter 3 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility 1) Facebook has approximately what fraction of the world’s population as customers? A) one-half B) one-third C) one-quarter D) one-fifth E) one-seventh Answer: D Explanation: […]
Marketing Chapter 2 Learning Objective Describe Core Values Mission Organizational Culture Business And Goals Blooms
76) Core values refer to A) the cultural ethos of an organization. B) proprietary values of a firm. C) written mission statements that express an organization’s goals and objectives. D) the personal moral and ethical codes of a firm’s stakeholders. […]
Marketing Chapter 2 Keyboard Navigation The Specialists Within Organization Who Actually Create Value Are Usually
37) A board of directors of an organization A) represents the functional level. B) oversees the three levels of strategy. C) represents the corporate level. D) represents the CEO. E) represents the strategic business unit level. Answer: B Explanation: Large […]
Marketing Chapter 2 Shareholders Equity Profit Assets Are Contribution Margin Goodwill Answer Explanation Key Term
Core: Marketing, 8e (Kerin) Chapter 2 Developing Successful Organizational and Marketing Strategies 1) Ben & Jerry’s mission to make the world a better place is linked to various organizational and marketing strategies, one of which is A) supporting farmers who […]
Marketing Chapter 2 Topic Elements Marketing Strategy Learning Objective Describe Core Values Mission Organizational Culture
324) Briefly describe the four levels in a hierarchical organizational structure, including the three that are strategic in nature. Answer: Large organizations are extremely complex. They usually consist of three organizational levels whose strategies are linked to marketing, as shown […]
Marketing Chapter 2 Answer Explanation Evaluation The Third Phase The Strategic Marketing Process Requires The
297) A marketing strategy typically addresses both the ________ and the ________. A) product groupings; target markets B) target market; marketing program C) subjective; objective plans D) revenues generated; market share achieved E) feasibility; time required to implement Answer: B […]
Marketing Chapter 2 Select Target Markets Find Points Difference Answer Explanation Determining Which Products Will
261) Consider Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency […]
Marketing Chapter 2 Rampdmanufacturing Efficiencies Answer Explanation Key Term Definitionstrategic Marketing Process Difficulty Easy Topic
225) If Ben & Jerry’s sold a line of new “Get the Dough Out of Politics” T-shirts targeted to college students in the United States, it would be using a ________ strategy. A) product development B) market development C) market […]
Marketing Chapter 2 Figure Representation The Bcg Business Portfolio Analysis Sbus Found Quadrant Would Called
188) The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are […]
Marketing Chapter 2 Accessibility Keyboard Navigation Evergreen Air Center The Worlds Biggest Parking Lot For
152) According to Figure 2-3a, which of the following is the largest website traffic source? A) YouTube B) Direct traffic C) Google D) Facebook E) Twitter Answer: C Explanation: According to Figure 2-3a, the largest website traffic source is Google […]
Marketing Chapter 2 Keyboard Navigation Customers Perceptions Are Often Central Organizations Goals Customer Can Measured
116) A new company has an objective that its sales will exceed its expenses during its first year of operation. This is an example of which type of goal? A) dollar sales revenue B) profit C) market share D) unit […]
Marketing Chapter 1 There Must Two More Parties With Unsatisfied Needs The Lenders Want Receive
196) Robert was running low on cash when he went to buy his marketing textbook on the first day of class. Luckily, the bookstore accepted his VISA card, so the bookstore created ________ utility for Robert. A) form B) time […]
Marketing Chapter 1 Products And Services Learning Objective Describe The Characteristics Market Orientation Blooms Apply
156) The societal marketing concept A) is the moral principles and values that govern the actions and decisions of an organization. B) is the idea that organizations are part of a larger society and are accountable to that society for […]