310) The ________, a married couple with children younger than 18 years, constitutes just 20
percent of all U.S. households.
A) traditional family
B) typical household unit
C) socialized household
D) family stage
E) idealized family unit
311) Which of the following statements about the family life cycle is most accurate?
A) The majority of households today are composed of traditional families.
B) Income and gender are two of the variables considered in the family life cycle.
C) Young singles represent a target market for recreational travel, automobiles, and consumer
electronics.
D) Singles with no children are more likely to buy life insurance than any other group.
E) The most financially secure group of any family life cycle stage is single parents with
children.
312) Based on the stages of the family life cycle, which of the following groups most likely has
the largest amount of discretionary income?
A) young married couples without children
B) single parents with children
C) middle-aged couples without children
D) young married couples with children
E) middle-aged couples with children
313) The two major styles of family decision making are
A) joint and passive.
B) spouse-dominant and spouse-submissive.
C) joint and spouse-dominant.
D) democratic and autocratic.
E) active and passive.
314) Spouse-dominant decision making implies that
A) the husband makes the majority of the purchase decisions.
B) the wife makes the majority of the purchase decisions.
C) both the husband and the wife make the purchase decisions together.
D) the wife and the husband alternate with respect to their purchase decisions.
E) either the husband or the wife is primarily responsible for purchase decisions.
315) Which type of purchase is most likely to be the result of joint decision making?
A) groceries
B) children’s toys
C) furniture
D) medical care
E) car maintenance products
316) Which of the following statements about family decision making is most accurate?
A) Joint decision making typically increases with the education of the spouses.
B) Husbands make most of the purchase decisions about cars, vacations, and homes.
C) The two types of family decision making are joint and autonomous.
D) With autonomous decision making, the husband would make all the decisions about
groceries, medicine, and car maintenance.
E) Women have little influence when it comes to men’s clothing purchases except for socks and
ties.
317) The five roles of individual family members in the consumer purchase decision process are
A) associative group, aspiration group, opinion leader, decision maker, and user.
B) sustainer, experiential, belonger, emulator, and achiever.
C) opinion leader, influencer, decision maker, purchaser, and user.
D) information gatherer, influencer, decision maker, purchaser, and user.
E) need driven, inner directed, outer directed, opinion leader, and decision maker.
318) Josh told his father that the family needed a new computer, so his dad asked him to look
into the latest products and their prices. Josh’s mom asked that the new computer have an
ergonomic keyboard because she has wrist problems. His sister Ann wanted the computer to
have a lot of memory to edit videos. With this information, Josh’s dad chose and ordered a Dell.
Which best describes the roles each family member played in making this decision?
A) Josh’s mother and Ann acted as information gatherers, users, and decision makers.
B) Josh took on all the roles except that of purchaser.
C) Josh’s father took on all of the roles.
D) Ann acted as a user and an influencer.
E) Josh’s mother acted as an information gatherer, a user, an influencer, and a gatekeeper.
319) The Martinez family is considering a vacation. Dad wants to stay home this year and use
the money for home repairs. His mom who lives with them wants to visit relatives in New York.
Dad asks his mother to determine the cost of a trip to New York and if they could stay with
relatives while there. Mom and their daughter want to go to a beach. Which of the following
sentences best describes the roles each family member played in making this decision?
A) There is no family member serving as an information gatherer.
B) The mother and the grandmother only played the role of influencer.
C) The females in the family only play two roles—users and influencers.
D) Since the father will make the final vacation decision, he has taken on all of the roles.
E) The grandmother plays the roles of user, influencer, and information gatherer.
320) When strolling through the grocery store, a toddler tells her mother, “Yuck, I don’t like
peas.” Her mother puts down the peas and chooses green beans instead. The role of the little girl
in this purchase was that of
A) information gatherer.
B) influencer.
C) purchaser.
D) decision maker.
E) user.
321) Today, 31 percent of ________ are the primary grocery shoppers in their households,
though they may not be the grocery decision makers.
A) teenagers
B) extended family members
C) paid help
D) children of any age
E) men
322) Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an
amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought
Ari a top-of-the-line professional cooktop and oven. Ari’s primary role in this process was that of
A) information gatherer.
B) influencer.
C) purchaser.
D) decision maker.
E) user.
323) The annual market size for products bought by or for preteens and teenagers is about
A) $2 billion.
B) $20 billion.
C) $100 billion.
D) $200 billion.
E) $900 billion.
324) The set of values, ideas, and attitudes that are learned and shared among the members of a
group is referred to as
A) national character.
B) culture.
C) social class.
D) code of ethics.
E) ethnic ideology.
325) Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are
referred to as
A) reference groups.
B) families.
C) social classes.
D) subcultures.
E) normative groups.
326) Subcultures refer to
A) subgroups within the larger national culture, whose values and beliefs are diametrically
opposed to foreign cultures.
B) groups within organizations whose values and beliefs influence the corporate culture.
C) subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
D) stakeholder groups outside an organization whose values and beliefs are contrary to the
corporate culture.
E) the designation given to people between the ages of 13 and 24 whose values and beliefs are
not yet fully formed but are still influenced both by their families and society
327) Both in terms of population and spending power, which of the following is the largest
racial/ethnic subculture in the United States?
A) Asian Americans
B) Hispanics
C) Caucasians
D) African Americans
E) Native Americans
328) Which of the following statements about Hispanic buying patterns is most accurate?
A) Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C) Hispanics are hesitant about using advertising as an information source.
D) Convenience is an essential product attribute for Hispanic homemakers with respect to food
preparation or consumption.
E) Uniquely Hispanic buying patterns have virtually disappeared over the past 10 years due to
increased assimilation.
329) Which of the following is a reason that marketing to Hispanics has proven to be a
challenge?
A) Hispanics don’t consider advertising a credible source of product information.
B) Hispanic communities are spread across the entire country and therefore are difficult to target.
C) The Hispanic subculture is diverse.
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their
product preferences.
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.
330) Among the three major racial/ethnic subcultures in the United States, African Americans
rank as ________ in terms of spending power.
A) the largest
B) the second largest
C) the third largest
D) about equal with Hispanics
E) about equal with Asian Americans
331) Which of the following statements about African American buying patterns is most
accurate?
A) African Americans spend more on clothing products for women and girls than Caucasians.
B) African Americans spend half as much on health and beauty products as Caucasians.
C) African Americans are not price-conscious nor strongly motivated by quality and choice.
D) African Americans are very unlikely to tell their friends about products and services they like.
E) When socioeconomic status differences between African Americans and Caucasians are
removed, there are more similarities than points of difference.
332) Which of the following statements about African American buying patterns is most
accurate?
A) There have been no observed differences in the consumption patterns of African Americans
and Caucasians.
B) African American men spend more on health and beauty products than Caucasian men do.
C) The typical African American family is five years older than the typical Caucasian family.
D) African American purchase behavior is still affected by the historical deprivation in
employment and educational opportunities in the United States.
E) African Americans are not price-conscious.
333) Which of the following statements about Asian American buying patterns is most accurate?
A) There is no real diversity among Asian American subcultures.
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical
American consumer.
C) Asian Americans spend more on technology and travel than any other subculture.
D) The Asian American subculture is the most entrepreneurial in the United States.
E) Consumer research on Asian Americans suggests individuals and families divide into three
groups―assimilated, transitional, and recent immigrants.
334) Which of the following statements about Asian American buying patterns is most accurate?
A) Assimilated Asian Americans have very different buying patterns from a typical U.S.
consumer.
B) The diversity of the Asian subculture is so great that generalizations about buying patterns of
this group are difficult to make.
C) The Asian American subculture is growing very slowly in the United States.
D) Asian Americans are the least educated racial/ethnic subculture in the United States.
E) Assimilated Asian Americans are unlikely to hold professional or managerial positions in the
United States.
335) Anheuser-Busch’s agricultural products division sells eight varieties of California-grown
rice, each with a different Asian label to cover a range of nationalities and tastes. Anheuser–
Busch is recognizing the diversity of the Asian American ________ in the United States.
A) agricultural trends
B) influence
C) entrepreneurialism
D) subculture
E) assimilation