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312) Green marketing is
A) the purchasing of products from producers whose farming practices are Fair Trade certified.
B) the marketing efforts taken by new and smaller companies that lack both the experience and
resources of their major competitors.
C) the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D) the marketing of products that have in no way been altered or reprocessed by artificial means.
E) the marketing of those products made exclusively from recycled materials.
313) Marketing efforts to produce, promote, and reclaim environmentally sensitive products are
referred to as
A) green marketing.
B) recycle marketing.
C) cause marketing.
D) environmental marketing.
E) recycling.
314) At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects
that eliminated more than two billion tons of air, water, and solid-waste pollutants from the
environment. This is an example of
A) proactive marketing.
B) green marketing.
C) consumerism.
D) an ecological code of ethics.
E) cause marketing.
315) Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans,
which are composed of at least 20 percent recycled plastic. This is an example of
A) proactive marketing.
B) consumerism.
C) an ecological code of ethics.
D) green marketing.
E) cause marketing.
316) Which of the following is an example of green marketing?
A) McDonald's added apple snacks to its Happy Meals targeted at children.
B) Lowe's and Home Depot discontinued the sale of lumber and other wood products.
C) Levi-Strauss marketed prewashed jeans.
D) Joe's Lawn Service offered a special spring cleanup promotion.
E) Walmart implemented buying practices that encourage its suppliers to use containers and
packing made from corn, not petroleum-based resins.
317) Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually.
Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of
A) recycle marketing.
B) cause marketing.
C) green marketing.
D) environmental marketing.
E) triple-top line marketing.
318) Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer
use polystyrene containers (which degrade very slowly in a landfill) for packaging their products.
Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags, usually
clearly marked as such. These fast-food restaurants are practicing
A) triple-top line marketing.
B) green marketing.
C) consumerism.
D) an ecological code of ethics.
E) cause marketing.
319) FedEx and UPS are converting their delivery trucks with standard diesel engines to more
fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel
emissions by 90 percent. This is an example of
A) demarketing.
B) triple-top line marketing.
C) preemptive compliance.
D) green marketing.
E) cause marketing.
320) Charitable contributions of a firm that are tied directly to the customer revenues produced
through the promotion of one of its products is known as
A) marketing philanthropy.
B) marketing patronage.
C) relationship marketing.
D) transactional marketing.
E) cause marketing.
321) Cause marketing refers to
A) charitable contributions of a firm being tied directly to the customer revenues produced
through the promotion of one of its products.
B) organizational efforts to improve the state of people, the planet, and profit simultaneously to
achieve sustainable, long-term growth.
C) marketing services provided at little or no cost for the purpose of promoting or supporting a
worthy cause.
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) marketing actions that actually caused more good than was anticipated.
322) A key difference between cause marketing and a charitable contribution is
A) a charitable contribution provides an organization with a lower tax deduction.
B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited
to the number of cause marketing efforts it can make during a fiscal year.
C) charitable donations are contributed at the sole discretion of the firm while the amount for
cause marketing is directly affected by consumers' purchases.
D) cause marketing is generally linked to public causes and concerns while straight charitable
contributions are generally given to private institutions.
E) there is essentially no difference between a charitable contribution and cause marketing.
323) Cause marketing programs incorporate all three concepts of social responsibility by
addressing public concerns, satisfying customer needs, and
A) protecting the environment.
B) enhancing corporate sales and profits.
C) following industry-specific codes of ethics.
D) fulfilling societal objectives.
E) demonstrating ethical behavior.
324) Procter & Gamble supports disadvantaged youth and provides relief after disasters strike
when its customers purchase selected company products. This is an example of
A) cause marketing.
B) philanthropic marketing.
C) green marketing.
D) public relations.
E) societal promotions.
325) Procter & Gamble has developed a successful brand campaign in partnership with UNICEF
that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women
and their babies against maternal and neonatal tetanus. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.
326) During its Drive to End Hunger campaign to help fight hunger among the nearly nine
million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-
marked oil products to the AARP Foundation that works on this issue. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.
327) When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to
Avon Breast Cancer Crusade. This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) cause marketing.
D) the marketing concept.
E) societal marketing.
328) A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish
Foundation of Canada for each Toyota purchased during a particular month. This is an example
of how a small business can engage in
A) philanthropic marketing.
B) cause marketing.
C) marketing altruism.
D) public relations marketing.
E) societal marketing.
329) Which of the following statements concerning cause marketing is most accurate?
A) The vast majority of consumers say they will switch to a brand that supports a good cause,
provided the price and quality of the brands are equal.
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual
revenue.
C) The positive effects of cause marketing are significant during the promotion, but they lose
their benefit almost immediately after the promotion runs its course.
D) Cause marketing rarely creates a point of difference for the firm that engages in this
marketing practice.
E) Women are much more suspicious about the sincerity of cause marketing programs than men;
therefore, their contributions are significantly less.
330) Conducting business in a way that protects the natural environment while making economic
progress is referred to as
A) green marketing.
B) sustainable development.
C) stakeholder responsibility.
D) the marketing concept.
E) environmental marketing.
331) Sustainable development refers to
A) placing restraints on a company's growth until all ancillary support services are in place to
ensure a new venture's success.
B) global economies that are slowly moving from an agrarian-base to an industrial base.
C) adhering to worldwide standards for environmental quality and green marketing practices.
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) conducting business in a way that protects the natural environment while making economic
progress.
332) Which of the following statements about sustainable development is most accurate?
A) A company that makes its furniture from rare tropical woods is practicing sustainable
development.
B) Currently, sustainable development is a luxury in which only large multinational companies
can engage.
C) sustainable development is achieved when a firm's sales growth rate increases an average of 1
to 2 percent a year for a period of at least five years.
D) A mining company that replants native vegetation after mining operations cease practices
sustainable development.
E) Unfortunately, only a small number of consumers care whether a company practices
sustainable development.
333) Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label
by one-third, using 30 percent less plastic, and making the bottle more flexible for easier
recycling. These efforts are part of the company's goal to engage in
A) sustainable development.
B) market development.
C) an oligopoly.
D) cause marketing.
E) environmental downsizing.
334) Toyota Motor Corporation now has a goal to transition from carmaker to
A) gasoline combustion engine expert.
B) space exploration firm.
C) entertainment giant.
D) technology guru.
E) mobility company.
335) According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of
two pillars, ________ and continuous improvement."
A) customer service.
B) appreciation of history.
C) respect for people.
D) rewarding stakeholders.
E) competition.
336) Toyota employs all of the following business practices as part of "The Toyota Way" except
which?
A) kaizen (continuous improvement).
B) genchi genbutsu (empowering people).
C) respect.
D) challenge.
E) competition.
337) According to a Toyota executive, "After Superstorm Sandy, the Food Bank was having a
problem fulfilling the needs of all the displaced residents, so we implemented a Toyota
production system to help them package and distribute food more efficiently." This is an
example of which concept of social responsibility?
A) societal responsibility.
B) value responsibility.
C) benefit responsibility.
D) profit responsibility.
E) stakeholder responsibility.
338) Three of the six specified actions in Toyota's Challenge 2050 pertain to the company's
efforts to
A) provide liveable wages and workplace conditions.
B) expand into new product categories.
C) create recyclable products.
D) respond to competitors.
E) minimize CO2 emissions.
339) The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is
A) the next generation all-electric car.
B) a gas-electric hybrid helicopter.
C) a compressed natural-gas car.
D) a hydrogen fuel cell vehicle.
E) a vehicle designed for ride-sharing.
340) How would the following environmental trends influence the success of a manufacturer of
high-definition televisions (HDTVs): (1) growing number of older Americans; (2) population
shifts to remote suburbs and small towns; (3) increase in per capita income and standard of
living; and (4) increased use of various types of communication technology?
341) List the five environmental forces that have an impact on an organization as well as its
suppliers and customers. Provide examples of factors that might be examined as part of
environmental scanning for each of these forces.
