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156) The societal marketing concept
A) is the moral principles and values that govern the actions and decisions of an organization.
B) is the idea that organizations are part of a larger society and are accountable to that society for
their actions.
C) actively tries to understand customer needs and satisfy them while satisfying the firm's goals.
D) involves conducting business in a way that protects the natural environment while making
economic progress.
E) is the view that an organization should satisfy the needs of consumers in a way that provides
for society's well-being.
157) The view that holds an organization should satisfy the needs of consumers in a way that
also provides for society's well-being is known as
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) social responsibility.
E) capitalism.
158) Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave
leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact
that their purchase is environmentally responsible, making this an example of
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) target markets.
E) capitalism.
159) What kinds of organizations should engage in marketing?
A) only those that can afford to advertise
B) only very large and established for-profit organizations
C) only Fortune 5,000 companies
D) every organization regardless of the kind
E) only if the organization has a profit motivation
160) Which of the following organizations engage in marketing?
A) the Chicago Cubs
B) the San Francisco Opera
C) the city of Denver
D) the president of the United States
E) Every organization or individual can engage in marketing to some extent.
161) Which of the following statements best describes a good?
A) Goods are physical objects.
B) Goods are the only currency that can be used in an exchange.
C) Goods are intangible concepts and thoughts about ideas or causes.
D) Goods are the benefits organizations receive for selling products and services.
E) Goods can be either tangible or intangible.
162) Which of the following statements best describes a service?
A) Services are physical objects.
B) Services are intangible items.
C) Services are thoughts about concepts, actions, or causes.
D) Services are the benefits organizations receive in exchange for selling products.
E) Services comprise the subset of tangible features of products.
163) Organizations such as Uber, U.S. Bank, and the Red Cross each provide customers with a
product that is typically called
A) a utility.
B) a performance.
C) a service.
D) a value.
E) an idea.
164) A skydiving experience cannot be touched like a physical object, but is still considered a
product. To a marketer, this is an example of
A) a utility.
B) a production.
C) a value.
D) a service.
E) an idea.
165) In marketing, thoughts about concepts, actions, or causes are referred to as
A) utilities.
B) experiences.
C) values.
D) ideas.
E) services.
166) A product
A) consists of the benefits or customer value received by its sellers.
B) is the cluster of benefits that an organization promises customers to satisfy their needs.
C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that
satisfy consumers' needs and is received in exchange for money or something else of value.
D) consists of items that the consumer purchases frequently, conveniently, and with a minimum
of shopping effort.
E) is the set of intangible activities or benefits that an organization provides to satisfy consumers'
needs in exchange for money or something else of value
167) A good, service, or idea consisting of a bundle of tangible and intangible attributes that
satisfies consumers' needs and is received in exchange for money or something else of value is
known as
A) a utility.
B) an item.
C) a service.
D) a marketing program.
E) a product.
168) Which answer reflects (in this order) a good, a service, and an idea that can be marketed?
A) a candy bar, a wastepaper basket, and a vending machine
B) a CD, a concert, and a souvenir T-shirt
C) a political candidate, democracy, and freedom
D) an iPhone, an iPad, and Apple Watch
E) a toothbrush, laser teeth whitening, and dental hygiene
169) The Hermitage, a famous Russian art museum, was experiencing a decrease in visitors that
was blamed on low awareness of the museum's treasures. The Hermitage partnered with IBM to
create an online virtual tour of a sampling of paintings, sculptures, artifacts, etc., hopefully
encouraging visitors to make a trip to experience it all. The Hermitage is a(n) ________ that uses
online virtual tours to market itself worldwide.
A) good
B) idea
C) service
D) assembly
E) charity
170) All of the following are examples of ideas that can be marketed except which?
A) state governments in Arizona and Florida suggesting the notion of taking a warm, sunny
winter vacation in their states
B) Apple using a TV ad to explain the features of an iPad mini (camera, screen resolution, user
interface, etc.)
C) the Nature Conservancy describing the importance of protecting the environment
D) conservative politicians attempting to persuade voters of the need to slash government
spending to reduce a large national deficit
E) charities like the Red Cross positing the idea that it's worthwhile for you to donate your time
or money to their causes to benefit society
171) Ultimate consumers are
A) the people who use the products and services purchased for a household.
B) people who have already purchased a firm's product at least once, have been satisfied, and are
likely to make repeat purchases.
C) people or organizations that have used a competitor's product and who have been dissatisfied,
and who are still seeking a product or service to satisfy their needs.
D) those manufacturers, wholesalers, retailers, and government agencies that buy goods and
services for their own use or for resale.
E) one or more specific groups of potential customers toward whom an organization directs its
marketing program.
172) The people who use the products and services purchased for a household are called
A) organizational buyers.
B) household prospects.
C) ultimate consumers.
D) a target market.
E) sellers.
173) Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art
and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is
the ultimate consumer for this magazine?
A) the person who buys the magazine to read at home
B) the person who stocks the magazine rack at Hudson News
C) any person who owns Hudson News stock
D) the salesperson at Hudson News
E) All those who benefit from the magazine, from the owners and writers, to the seller, to the
reader at home, are ultimate consumers.
174) Which of the following is an example of an ultimate consumer?
A) a newspaper reporter who books a plane ticket to Washington, D.C., to cover the presidential
inauguration
B) a schoolteacher who bought a ticket to the Summer Olympics opening ceremonies
C) an office receptionist who renews subscriptions for the magazines that are found in the office
waiting room
D) a retailer who buys banners for an upcoming store sale
E) a landscaping firm employee who buys a new wheelbarrow to haul mulch
175) Entities such as manufacturers, retailers, and government agencies that buy goods and
services for their own use or for resale are referred to as
A) intermediate buyers.
B) selling agents.
C) organizational buyers.
D) manufacturing agents.
E) brokers.
176) Organizational buyers are described as
A) only companies that purchase raw materials and natural resources for manufacturing.
B) employees who purchase household items for their personal use.
C) any individual or group making a purchase worth over $100,000.
D) manufacturers, retailers, or government agencies that buy products for their own use or for
resale.
E) any organization that uses products purchased or meant for a household.
177) Which of the following is the best example of an organizational buyer?
A) a college student buying paper towels in bulk for herself and her roommates
B) a store owner buying hand-woven tablecloths to sell in her store
C) a computer programmer buying the latest game for her Xbox
D) a botanist buying a rare rose bush for his home garden
E) a parent buying a softball glove for a daughter
178) Effective marketing benefits society because it
A) reduces competition, making the playing field more even.
B) improves the quality of products and services regardless of the cost.
C) allows companies to charge whatever price they want, regardless of product quality.
D) makes countries more competitive in world markets while simultaneously reducing
competition in their home markets.
E) enhances competition, which improves the quality of products and services and lowers prices.
179) Utility refers to
A) the number of alternative uses or benefits that can be provided by a single product or service.
B) the adaptability of a marketing program to adjust to changes in the marketing environment.
C) the benefits or customer value received by users of the product.
D) the fixed costs associated with the production of a single unit of a product within a product
line.
E) the variable costs associated with the production of a single unit of a product within a product
line.
180) The benefits or customer value received by users of a product is called
A) utility.
B) synergy.
C) consumerism.
D) cost-benefit ratio.
E) customer lifetime value.
181) The four utilities marketing creates are
A) product, price, promotion, and place.
B) form, function, value, and image.
C) monopoly, monopolistic competition, pure competition, and oligopoly.
D) form, place, time, and possession.
E) natural gas, fossil fuel, electricity, and water.
182) The value to consumers that comes from the production or alteration of a product or service
constitutes ________ utility.
A) time
B) place
C) possession
D) market
E) form
183) Which of the following is an example of form utility?
A) an iPhone with a "multitouch" user interface for easy navigation
B) stamp vending machines that are located in drugstores
C) a service station that has a 24-hour ice machine available for use when the station is closed
D) a mobile phone company that offers six-month financing, same as cash
E) a gourmet candy store that offers a home delivery service
184) FreshCase packaging is the first-ever vacuum package for red meat that maintains the
meat's appetizing color, reducing both food and plastic waste. This is an example of creating
________ utility in the case-ready meat category.
A) time
B) place
C) form
D) possession
E) market
185) Innovations in the textile industry have led to fabrics that help regulate body temperature,
reduce wind resistance, and control muscle vibration, all of which help improve athletic
performance. This shows how manufacturing can create ________ utility.
A) time
B) form
C) place
D) possession
E) market
186) BioFuel Energy, a Minnesota ethanol producer, turns corn into ethanol, creating ________
utility.
A) time
B) place
C) possession
D) market
E) form
187) The value to consumers that comes from having the offering available where consumers
need it constitutes ________ utility.
A) time
B) place
C) possession
D) market
E) form
188) Which of the following statements is an example of place utility?
A) airlines that allow you to print your own boarding pass at home
B) a service station that adds a diesel fuel pump to its three unleaded gasoline pumps
C) a mobile phone company that offers six-month financing, same as cash
D) cold cut packages that can be zipped close for reuse
E) an iPhone with a "multitouch" user interface for easy navigation
189) The value to consumers that comes from having the offering available when they need it
constitutes ________ utility.
A) place
B) possession
C) market
D) time
E) form
190) American Express cardholders have access to early presales for Rihanna concert tickets in
many cities. What utility does American Express offer in this instance?
A) time utility
B) place utility
C) possession utility
D) market utility
E) form utility
191) Dick's Sporting Goods carries baseballs year-round. The same is true for footballs and
tennis equipment. With this strategy, Dick's Sporting Goods offers ________ utility for these
products.
A) time
B) place
C) possession
D) market
E) form
192) Which of the following is an example of time utility?
A) an iPhone with a "multitouch" user interface for easy navigation
B) Goodwill's 24-hour drop-off box for clothing donations
C) a dry cleaner located inside a supermarket
D) a mobile phone company that offers six-month financing, same as cash
E) a new herbal supplement that offers a 30-day free trial
193) Redbox places vending machines at local convenience and grocery stores that allow
customers to rent and return popular DVDs 24 hours a day. This creates both ________ and
________ utilities.
A) form; place
B) form; time
C) place; time
D) time; possession
E) form; possession
194) The value to consumers that comes from making an item easy to purchase through the
provision of credit cards and financial arrangements constitutes ________ utility.
A) time
B) place
C) market
D) possession
E) form
195) Which of the following is an example of possession utility?
A) an iPhone with a large selection of new apps
B) the local dairy that offers to deliver bottles of milk to a customer's doorstep
C) disposable diapers that come equipped with resealable tabs
D) a gourmet food store that carries a line of ready-made salads
E) a mobile phone company that offers six-month financing, same as cash
