Archives: Quiz
Business Ethics Chapter 21 1 All benefits are measurable. State your opinion on this and why. If you disagree, show justification
1 All benefits are measurable. State your opinion on this and why. If you disagree, show justification. Answer:
Business Ethics Chapter 20 1 What are some of the activities the BPM team could do to ensure the business are mentally (enthusiastic and motivated) ready for the implementation
1 What are some of the activities the BPM team could do to ensure the business are mentally (enthusiastic and motivated) ready for the implementation? Answer:
Business Ethics Chapter 18 1 When considering a new organization structure, in a process–focused BPM transformation program, is it important to link the People
1 When considering a new organization structure, in a process–focused BPM transformation program, is it important to link the People phase activities with the level 1 and 2 process information determined in the Foundations and Enablement phases? Why or why […]
Business Ethics Chapter 17 1 Are Innovate workshops better than the project team redesigning the processes and presenting them to the business for their consideration and agreement.
1 Are Innovate workshops better than the project team redesigning the processes and presenting them to the business for their consideration and agreement (or otherwise)? Why / why not? Answer: 2 What happens if the Executive workshop does not produce […]
Business Ethics Chapter 16 1 The Project Sponsor does not wish to complete the Understand phase. She says: “Look we know the processes are broken
1 Describe in 500 words the benefits to an organization of completing the Understand phase. Answer: 2 The Project Sponsor does not wish to complete the Understand phase. She says: “Look we know the processes are broken. We just need […]
Business Ethics Chapter 15 1 The business manager for the BPM program/project believes that Launch pad phase should be completed within a week
1 The business manager for the BPM program/project believes that Launch pad phase should be completed within a week. He says: “Let´s not waste time. Let´s get into starting the improvement of the processes.” Describe how you would handle this […]
Business Ethics Chapter 14 1 Create a case to convince senior executives of an organization that completing the Enablement phase is a good thing to do and will benefit the organization
1 Create a case to convince senior executives of an organization that completing the Enablement phase is a good thing to do and will benefit the organization, even if the organization is only completing a small number of BPM activities. […]
Business Ethics Chapter 12 1 The new industry of biotechnology has created great entrepreneurial business opportunities for health care, pharmaceutical, and agriculture firms to profitably increase our natural lifespan
1 Define green management and identify some of its elements. Answer: 2 Which statements about the relationship between technology, production, and productivity are true? (A) Technology is the process of transforming resources into products, and technology is used to increase […]
Business Ethics Chapter 11 1 Central state control does not allow, or limits, private ownership of businesses, and markets are closed because only the government operates all business
1 Central state control does not allow, or limits, private ownership of businesses, and markets are closed because only the government operates all business. (A) True (B) False 2 _______ refers to the act of exporting goods and services to […]
Business Ethics Chapter 10 1 The Federal Trade Commission Act prohibits unfair competition and deceptive practices; it created the FTC to help enforce antitrust laws
1 The Federal Trade Commission Act prohibits unfair competition and deceptive practices; it created the FTC to help enforce antitrust laws. (A) True (B) False 2 Which statement about merger investigation guidelines is not correct? (A) The first step is […]
Business Ethics Chapter 9 1 Quasi-official agencies are official executive agencies but are required by statute to publish certain information on their programs and activities in the Federal Register
1 Quasi-official agencies are official executive agencies but are required by statute to publish certain information on their programs and activities in the Federal Register. (A) True (B) False 2 ________ is considered the most important political strategy because more […]
Business Ethics Chapter 8 1 Identify the legislative stage business should focus on to influence lawmaking and who should be the strategic focus
1 Government is needed to deal with social and environmental ills and to prevent business from doing harm to society. (A) True (B) False 2 A bill can be stopped at any stage of the process, and one tactic used […]
Business Ethics Chapter 13 1 When a person or group seeks to hold a media organization accountable, the media organization’s response often is determined by the power held by the party seeking the accountability
Chapter 13 Accountability, Transparency, and Credibility Fill-in-the-Blank Questions 1. The proper time to think about ethical accountability is _____________ making a decision. 2. Media _____________ Systems are ways mass communicators can be held to justify their messages and methods. 3. […]
Business Ethics Chapter 7 1 Describe in general terms the operations and finance of business interest groups and how that is different from societal interest groups
1 Activists include societal interest groups, their members, and anyone interested in their causes. (A) True (B) False 2 Demonstrations _________. (A) are the same thing as boycotts. (B) are usually good for a company’s image and community relationship. (C) […]
Business Ethics Chapter 12 1 Use of the “veil of ignorance” might lead mass communicators to consider stakeholders they might not otherwise consider
Chapter 12 Virtue, Justice, and Care Fill-in-the-Blank Questions 1. The notion that we should be good, and not just do good, is an example of _____________ ethics espoused by Aristotle. 2. The “veil of ignorance” approach to doing ethics is […]
Business Ethics Chapter 6 1 Communities do have power over business with local laws and regulations that are heavily influenced and developed by community members
1 Communities do have power over business with local laws and regulations that are heavily influenced and developed by community members who try to balance the power between community consumers and producers. (A) True (B) False Feedback: This statement is […]
Business Ethics Chapter 11 1 A proper following of deontological ethical principles could lead us to accurately say we did the right thing even if our “right action” fails to produce a good result
Chapter 11 Deontology and Moral Rules Fill-in-the-Blank Questions 1. Deontology is the logical analysis of our ______________. 2. Rules that on their face appear to be reasonable are known by the Latin phrase as _______ __________ rules. 3. Once we […]
Business Ethics Chapter 5 1 There is no point in studying ethics because we all know what is right; it’s just a matter of doing what is ethical
1 We should be honest because honesty is ethical and dishonesty is unethical behavior. (A) True (B) False 2 ________ occurs when an individual‘s self-interest conflicts with behaving in the best interest of another when obligated to do so. (A) […]
Business Ethics Chapter 10 1 Clifford Christians and others argue that teleology is inappropriate because it does not take a person’s motives or moral obligations into account
Chapter 10 Consequentialism and Utility Fill-in-the-Blank Questions 1. Teleological or utilitarianism are two terms that define ________-based ethical thinking. 2. ________________ took the theories of Jeremy Bentham with a more nuanced set of insights for people using teleological thought. 3. […]
Business Ethics Chapter 4 1 Based on the CSR pyramid, companies should be putting profitability last because profits make it impossible to be socially responsible to all stakeholders
1 Based on the CSR pyramid, companies should be putting profitability last because profits make it impossible to be socially responsible to all stakeholders. (A) True (B) False 2 In the ________ stage of corporate citizenship, companies are actively seeking […]
Business Ethics Chapter 9 1 Asymmetrical models of persuasion are more likely to be ethical than two-way symmetrical models of persuasion. Propaganda we agree with often leads to cognitive dissonance
Chapter 9 Persuasion and Propaganda Fill-in-the-Blank Questions 1. Advertisements designed to look like news stories are called _____________. 2. Caveat emptor means let the _____________ beware. 3. Milton Rokeach said the extent to which a person has an _______ mind […]
Business Ethics Chapter 3 1 To compete successfully in the global economy, management, and labor need to collaborate and compete with their business competitors, rather than fight amongst themselves
1 Employer-employee relationship is much the same as it has always been. (A) True (B) False 2 Which of the following are neutral parties that can be called to help settle labor disputes? (A) arbitrator (B) steward (C) mediator (D) […]
Business Ethics Chapter 8 1 Most media organizations see privacy as a “prima facie” value that should be considered against competing values
Chapter 8 Privacy and Public Life Fill-in-the-Blank Questions 1. Search engines and other websites use _____________, or small files that work with your Web browser, to track who you are and where you’ve been online. 2. Philosophers and others say […]
Business Ethics Chapter 2 1 Corporate public policies are general guidelines to influence how employees will interact with stakeholders
1 The power of stakeholder has risen over the years. (A) True (B) False 2 A/n _______is a major unexpected event that has a large negative consequence. (A) crisis (B) strategy (C) failed plan (D) regulation (E) incentive Answer: (A) […]
Business Ethics Chapter 7 1 Most liars and deceivers tend to overestimate the forces that push them to lie, according to the book Lying: Moral Choice in Public and Private Life
Chapter 7 Truth and Deception Fill-in-the-Blank Questions 1. The _______________ theory of truth holds that truth is based on objective reality. 2. The ________________ theory of truth says we need to make decisions about what is true so we can […]
Business Ethics Chapter 1 1 The nonmarket government environment includes the political environment as well as the legal environment
1 Business should consider a responsibility to be ethical with its stakeholders. (A) True (B) False Feedback: Businesses should act ethically. 2 ________ is the general term used for people who have a stake or special interest in business activities […]
Business Ethics Chapter 6 1 The United Nations tried, but failed to define a set of core universal values because it was impossible to reach agreement. A moral dilemma exists when values conflict
Chapter 6 Personal and Professional Values Fill-in-the-Blank Questions 1. Those who control the nation’s stories control the nation’s ___________. 2. Milton Rokeach described “instrumental” values as those that help us reach our desired goals. Those desired goals we’d like to […]
Business Ethics Chapter 5 1 News media at lower levels of development tend to cover ethnic minorities in stereotypical and integrated ways. The concepts of loyalty and reciprocity are related
Chapter 5 Loyalty and Diversity Fill-in-the-Blank Questions 1. Mass media practitioners can show both ________________ loyalty and ______________ loyalty in their work. 2. Thomas Hobbes was among the first to note that people can have _________ loyalties that may conflict […]
Business Ethics Chapter 4 1 The Gilligan and Belenky theories of moral development argue that lower levels of development involve people who are powerless
Chapter 4 Moral Development and the Expansion of Empathy Fill-in-the-Blank Questions 1. Kohlberg might argue that people such as Jesus, the Rev. Martin Luther King Jr. or Gandhi operated at Level ________ in his theory. 2. The belief that everyone’s […]
Business Ethics Chapter 3 1 John Milton argued that media needed to be censored to protect the people whom God put in positions of authority. Libertarian systems of government tend to
Chapter 3 Media Traditions and the Paradox of Professionalism Fill-in-the-Blank Questions 1. When government censors information, that is an example of ____________ _________________. (Hint: The Supreme Court ruled it illegal in the case of the Pentagon Papers.) 2. The Hutchings […]
Business Ethics Chapter 2 1 Law is similar to minimalistic ethics in that it outlines a bottom line below which we should not fall, but it does not elevate us to a higher level of moral development.
Chapter 2 Codes of Ethics and Justification Models Fill-in-the-Blank Questions 1. The item in the “W’s and H” justification model that asks you to think about ethics codes and law is: “Why not ____________ ________ ________?” 2. The ____________ ___________ […]
Business Ethics Chapter 1 1 A quick way to think about morals is as what occurs “above the neck” and ethics as what occurs “below the neck.”
Introduction and Chapter 1 Ethics and Moral Reasoning Fill-in-the-Blank Questions The “W’s and H” list 1. What’s _________ _________________? 2. Why not __________ ____________ _______________? 3. Who ________, who _____________ ? 4. What’s ______ __________________? 5. Who’s ______________________ __________ ____________ […]
Journalism Chapter 16 1 Kristin is working with a start up in IA, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources
Chapter 16: What Does the Social Media World Have That Is New? Test Bank Multiple Choice 1. Social media professionals are actively changing the field as we speak, but we have to ______. A. be fluid and adapt to the […]
Journalism Chapter 15 1 Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions
Chapter 15: How Social Media Is Applied: Exploring Different Specializations + Case Studies II Test Bank Multiple Choice 1. Social care is focused on primarily doing ______ on social media. A. fundraising B. customer service C. crisis management D. advertising […]
Journalism Chapter 14 1 The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation.
Chapter 14: How Social Media Is Applied: Exploring Different Specializations + Case Studies I Test Bank Multiple Choice 1. The ultimate purpose of using social media for the entertainment industry is to ______. A. generate buzz and motivate others to […]
Journalism Chapter 13 1 Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing
Chapter 13: Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Test Bank Multiple Choice 1. ______ focus on what you want to accomplish during the course of a social media plan A. Outputs B. Outtakes C. Inputs D. Outcomes […]
Journalism Chapter 12 1 There are many reasons why it is important to have a content marketing strategy for a social media campaign
Chapter 12: Creating, Managing, and Curating Content Test Bank Multiple Choice 1. For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives. A. strategies B. tactics […]
Journalism Chapter 11 1 Elaine has an interest in e sports and wants to create a place where her friends can join in on and have conversations about this similar interest.
Chapter 11: Audience Segmentation and Analysis Test Bank Multiple Choice 1. ______ is the process of categorizing people into certain groups based on certain criteria. a. Creator analysis b. Influencer marketing c. Audience segmentation d. Consumer behavior analysis Ans: C […]
Journalism Chapter 10 1 Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences
Chapter 10: Strategic Writing for Social Media Test Bank Multiple Choice 1. As discussed in the textbook, there are six Cs for effective writing for social media. They include all of the following EXCEPT ______. A. content B. creation C. […]
Journalism Chapter 09 1 Prior to running a campaign, the company should test different characteristics in the ad and copy to determine the most effective one to use..
Chapter 9: Paid Media Test Bank Multiple Choice 1. ______ focuses on generating leads, sales, and promotional benefits based on financial backing. A. Paid social media B. Pay–per-click advertising C. Social media advertising D. Paid yet earned media Ans: C […]
Journalism Chapter 08 1 Because an influencer has the trust of a community, they can persuade the audience to take a specific action
Chapter 8: Influencer Marketing Test Bank Multiple Choice 1. A/An ______ is someone who has built an audience, naturally and over time, and who is viewed as an authority. A. buyer B. poser C. influencer D. blogger Ans: C Learning […]
Journalism Chapter 07 1 Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome
Chapter 7: Strategic Planning For Social Media Test Bank Multiple Choice 1. Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______. A. strategic plan B. message map C. social […]
Journalism Chapter 06 1 Landon is analyzing the reports for her latest project with The Breeder’s Cup, she is looking into the attitudes, behaviors, and opinions of their audience members
Chapter 6: Research in Social Media: Monitoring, Listening, and Analysis Test Bank Multiple Choice 1. Data collected by the social media professional are called ______. A. updates B. metrics C. information D. research Ans: B Learning Objective: 6-1: Discuss the […]
Human Resources Chapter 17 Chapter 17_version1 Within the context of the objectives of change and development activities, describe what is meant by depth of intervention
Version 1 1 Student name:__________ 1) Are there ethical implications of change management? If so explain. 2) In what ways do employees resist change and what can managers do about overt and covert resistance? 3) Briefly describe the concept of […]
Journalism Chapter 05 1 Amanda is working on her bachelor’s degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises
Chapter 5: Industry Qualifications and Roles in Social Media Test Bank Multiple Choice 1. ______ is what most employers look for first in the social media industry. A. Influence B. Dedication C. Experience D. Expertise Ans: C Learning Objective: 5-1: […]
Human Resources Chapter 16 Chapter 16_version1 To achieve the maximum benefits of the bureaucratic design, Max Weber believed that an organization had to have five characteristics
Version 1 1 Student name:__________ 1) Compare mechanistic and organic organizational design. 2) To achieve the maximum benefits of the bureaucratic design, Max Weber believed that an organization had to have five characteristics. What are they? 3) Identify the choices […]
Journalism Chapter 04 1 Many brands and agencies have considered onboarding a Chief Diversity and Inclusion Officer, but most have not actually followed through and done so
Chapter 4: Diversity and Inclusion in Social Media Test Bank Multiple Choice 1. ______ emphasizes individuals’ unique capabilities and recognizing differences. A. Diversity B. Inclusion C. Equity D. Branding Ans: A Learning Objective: 4-1: Define diversity, equity, and inclusion. Cognitive […]
Human Resources Chapter 15 Chapter 15_version1 Identify five or more of the questions that Vroom indicates should be asked when performing a situational diagnosis.
Version 1 1 Student name:__________ 1) Define the term leadership. 2) Discuss the trait approach to leadership. 3) How is intelligence related to leadership? 4) Sal, a peer manager, approaches you and commends you on your ability to use an […]
Journalism Chapter 03 1 Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same
Chapter 3: Personal and Professional Branding for Social Media Test Bank Multiple Choice 1. ______ allows you to have a distinguishable voice and community on social media. A. Brand voice B. Brand presence C. Personal brand D. Personality Ans: C […]
Human Resources Chapter 14 Chapter 14_version1 Many individuals are reluctant to admit that they have made a wrong decision. List some of the methods that these individuals might use to reduce their dissonance
Version 1 1 Student name:__________ 1) What is the difference between programmed decisions and nonprogrammed decisions? Give an example of each. 2) Identify the steps in the decision-making process. 3) Discuss the elements of a problem that should be considered […]