Chapter 5: Industry Qualifications and Roles in Social Media
Test Bank
Multiple Choice
1. ______ is what most employers look for first in the social media industry.
A. Influence
B. Dedication
C. Experience
D. Expertise
2. Amanda is working on her bachelor’s degree in public relations at Ohio University
and her ultimate goal after graduation is to work for Diana Prince Enterprises. She
wants to showcase what she has done in her internship with Aquaman Agency. What
does Amanda need to bring to her interview?
A. She needs to bring coffee.
B. She needs to bring her online portfolio of work.
C. She needs to bring her digital activities and show how much influence she has.
D. She needs to bring her collection of memes and selfies.
3. When applying for jobs, applicants need to be aware of all of the following EXCEPT
______.
A. understanding the culture within the organization
B. know the social media organizational structure
C. look at the influence scores for their colleagues
D. see what their future colleagues have done before
4. It is common for brands, even those who have an internal team in place, to ______
specialized areas.
A. outsource
B. banish
C. ignore
D. coordinate
5. ______ specialize in a particular industry or function within social media.
A. Boutique agencies
B. Influencers
C. Keynote speakers
D. Large agencies
6. Delmondo focuses on analytics and analysis for a variety of different platforms and
functions. However, they began their focus on content creation, which would classify
them as ______.
A. a large agency
B. an influencer-based agency
C. a boutique agency
D. a small business-oriented agency
7. ______ is one industry that has been considered to be “an early adopter” for having
formalized roles in social media.
A. Business
B. Sports
C. Entertainment
D. Government
8. What are the key differences between a community manager and a social media
manager?
A. Community managers advocate for the brand.
B. Social media managers advocate for the brand.
C. Community managers focuses on the brand on social media.
D. There is no difference between a community manager and a social media manager.
They are the same.
9. Maggie is working in social media for Buffer. She is in charge of listening and
overseeing the campaigns for Buffer but also focuses on addressing customer
messages and inquiries on all of the platforms they are on. What social media role is
Maggie in?
A. She is a social media manager.
B. She is a community manager.
C. She is a social media strategist.
D. She is a writer and content creator.
10.A ______ focuses on the strategic planning and execution of social media content
for the organization
A. content creator
B. social media coordinator
C. social media strategist
D. content curator
11. Matt is working as a freelancer for the NY Mets. He wants to make sure his content
goes out at specific times, and realizes he needs to create, maintain, and share these
pieces of content with the rest of the team. What does Matt need to create?
A. he needs to create a strategic plan
B. he needs to create an editorial calendar
C. he needs to create a content calendar
D. he needs to create a brand kit
12. A ______ is focused on social media, but they also primarily look at how to get key
business, communication, and social media objectives accomplished.
A. community manager
B. social media coordinator
C. freelancer
D. social media strategist
13. Emily is working for BuzzFeed and is an effective storyteller. She has experience in
writing scripts, in production, and assists in creating various content to go across social
media channels for BuzzFeed. What role is Emily in?
A. She is a social media strategist.
B. She is a social media influencer.
C. She is a creative director.
D. She is an intern.
14. Sabrina wants to have the flexibility and independence of which clients she works
with in the social media industry. So far, she has experience working on projects with
BBC, Star Wars, City of Dublin Tourism Department, and Starbucks, all focused on
social media strategy. What role does Sabrina work in?
A. She is a social media influencer.
B. She is a freelancer.
C. She is a social media strategist.
D. She is a social media coordinator.
True/False
1. Social media is an established field that has not seen any growth or changes in the
hiring roles.
2. Self-employed opportunities in social media are limited, but one benefit is that clients
can be billed for a wide variety of fees.
3. Due to the current tax laws, nonprofits are not allowed to use social media to help
promote their causes.
4. Writers do not have to be prepared to write in all social media channels, but they
have to be a master in one.
5. There is a standard salary for social media professionals to make across industries.
6. A side hustle while working in social media is something to consider having if you’re
in the industry.
Short Answer
1. Define what a social media content creator is.
2. What are the two skills a social media coordinator needs to have?
3. What are the requirements to be able to freelance in social media?
4. “It is about not only what you know, but who knows you.” Explain why this is true for
social media roles.
5. What is an example of a side hustle?
Essay
1. You have been asked to take on the role of a social media strategist at Under
Armour. Discuss the necessary skills you will need to demonstrate in order to be
successful in this field.
2. What is the current state of social media jobs and roles?
3. You have been asked to justify your role and presence as a social media professional
at an interview setting. Discuss how you would make an argument you are the right
person for the job based having certain qualifications.
4. You have worked in various roles like working as a social media coordinator and
community manager, and realize it is time to go on your own. How would you approach
this?
5. When getting an offer for a social media job, you are given a flat salary cap of
$40,000. However, when you are going on PayScale, you realize the average salary for
this job is $55,000. How would you approach having this discussion with the company
who has offered you this salary and offer?