Chapter 5
Loyalty and Diversity
Fill-in-the-Blank Questions
1. Mass media practitioners can show both ________________ loyalty and
______________ loyalty in their work.
2. Thomas Hobbes was among the first to note that people can have _________ loyalties
that may conflict at times.
Answers to fill-in-the-blank questions
1. sentimental/un-sentimental
2. multiple, many, etc.
1. Loyalties and values are the same thing.
2. Loyalty is always a good thing.
3. Philosopher Thomas Hobbes said that humanity would collapse without loyalty.
4. Doctors and other professionals tend to show un-sentimental loyalty toward their
clients.
5. The concepts of loyalty and reciprocity are related.
6. It is rare among mass communicators to have conflicting loyalties.
7. News media at lower levels of development tend to cover ethnic minorities in
stereotypical and integrated ways.
Answers to true/false questions
1. When discussing loyalties, which of these would not be a loyalty?
A. Yourself
B. Other people.
C. Truthfulness
D. Family and friends.
E. Our fellow workers.
2. If we are loyal to people we like or are good to us, we are engaging in:
A. sentimental loyalty.
B. un-sentimental loyalty.
C. practical loyalty.
D. a Kohlberg Level 5 level of moral development.
E. amoral actions based upon the Golden Rule.
3. People at lower levels of moral development are more likely to direct their chief
loyalty to:
A. themselves.
B. people who can help or punish them.
C. people in their life or work communities.
D. society in general.
E. people who have less power than they do.
4. In the textbook, St. Petersburg (Fla.) Times columnist Eric Deggans wrote that diversity
is all of these EXCEPT:
A. a gateway to fairness in media.
B. sometimes seen as a scam.
C. a gateway to financial success.
5. In the textbook, St. Petersburg (Fla.) Times columnist Eric Deggans wrote that the
surest way to see how well a culture has blended into the “great American melting pot”
is to see:
A. that culture’s unemployment rate.
B. the percentage of that culture’s residents who speak English.
C. how it is depicted in television and movies.
D. how much money it contributes to the nation’s Gross Domestic Product.
E. how often that culture is mentioned in the news.
Answers to multiple choice questions
1. Discuss the pros and cons of loyalty in mass media. Discuss to whom people in your
media discipline should show loyalty. In what order would you place those loyalties?
2. What did Eric Deggans mean when he wrote that some people see diversity as a
scam?