Chapter 4: Diversity and Inclusion in Social Media
Test Bank
Multiple Choice
1. ______ emphasizes individuals’ unique capabilities and recognizing differences.
A. Diversity
B. Inclusion
C. Equity
D. Branding
2. ______ focuses on the commitment to provide equal opportunities to everyone
without discrimination on the basis of race, color, national origin, age, marital status,
sex, sexual orientation, gender identity, gender expression, disability, religion, height,
weight, political thought, or veteran status.
A. Diversity
B. Inclusion
C. Equity
D. Social media
3. ______ is the bringing together of people with different experiences, perspectives,
backgrounds, and ideas to make sure each group is representative of its audiences and
the public at large.
A. Diversity
B. Inclusion
C. Equity
D. Social media
4. Strong DEI principles lead to: ______.
A. a more static work environment
B. less opportunity for creative and effective messaging
C. enhanced brand culture
D. less engaged audience
5. Why should organizations use a diversity style guide for content creation?
A. It allows stakeholders to see how diversity fits into your organization’s mission and
values.
B. It ensures that the content, messaging, and terms used are appropriate and aligned
with the organization’s values.
C. It explains the fundamental things your organization holds important.
D. It will clearly label the steps to be taken in the organization’s DEI efforts.
6. A/An ______ should be used to make sure the organization is reaching all audiences
equally and take DEI into consideration with its messaging, content, stories, and tactics.
A. diversity style guide
B. action plan
C. diversity statement
D. inclusive marketing strategy
7. Lack of exposure to different views and perspectives, also known as “______,” can
hinder opportunities to have discussions related to political or ideological perspectives.
A. bubbling
B. censorship
C. equity
D. inclusion
8. Many brands and agencies have considered onboarding a Chief Diversity and
Inclusion Officer, but most have not actually followed through and done so. What
challenge in DEI does this represent?
A. censorship
B. bubbling
C. lack of diversity in funding sources
D. lack of leadership representation
9. One example of DEI in marketing occurred when Crayola launched a new featured
product to celebrate the colors of the world, which showcased what type of product?
A. crayons that make up all of the different skin colors of people
B. crayons from different locations
C. crayons from the rainbow to represent the LGBTQ community
D. crayons that use colors which appeal to autistic children
10. Taking into consideration the emotions and situation of others is often referred to as
______ marketing.
A. rapport
B. inclusion
C. empathy
D. respectful
11. ______ was one of the first platform brands that released their own coursework
addressing diversity, equity, and inclusion topics on social media.
A. Twitter
B. Facebook
C. YouTube
D. LinkedIn
12. Many brands have a ______ who oversees the training, education, and DEI
programming and research internally and externally for the brand.
A. Chief Diversity and Inclusion Officer
B. Community Manager
C. Public Relations Advisor
D. Corporate Diversity Expert
13. Using models of all different shapes and sizes within a marketing campaign is a
good example of using DEI to promote ______.
A. racial equality
B. gender identity
C. ideological thought
D. body positivity
14. What is the biggest issue that is facing DEI in the social media industry?
A. It doesn’t allow for creativity in campaigns.
B. It is viewed as a “check box” item.
C. It makes hiring practices more difficult.
D. It requires extra time and expense.
15. If audiences see stories coming from people like themselves in social media, they
will be more likely to ______ the brand or company involved.
A. dismiss
B. contest
C. engage with
D. ignore
True/False
1. Categories of diversity are always fixed and never fluid.
2. An important part of inclusion is educating each other on what messaging and ideas
work, as well as those that do not.
3. All of the social media platforms have a designated statement for diversity and
inclusion.
4. One issue with DEI statements is that some types of diversity are highlighted while
others are not, so the statements are not as inclusive as they could be.
5. Diversity, equity, and inclusion communications should remain separate from other
Short Answer
1. What does DEI stand for?
2. What is more important than having a designated statement for diversity and
inclusion?
3. What steps can be taken to allow for more diverse hiring practices?
4. How can having a more work diverse workforce positively impact a social media
campaign?
5. In addition to having DEI statements and campaigns and posting them on social
media, what actions should be taken to address and incorporate these perspectives?
Essay
1. Discuss some brands that have been supportive of diversity and inclusion efforts.
What steps have they taken that set them apart from other brands?
2. What are some of the important components to consider when creating a diversity
campaign for social media?
3. What are three of the benefits to social media professionals of having strong DEI
concepts? Provide an example to illustrate each benefit.
4. What are the principles of a strong diversity statement, and what is the importance of
having one?
5. In your opinion, what are the three most important best practices that a company can
implement with regard to DEI in social marketing? Justify your answer.