Media & Culture: An Introduction to Mass Communication 11th Edition

INSTRUCTORS RESOURCE MANUAL MEDIA & CULTURE Mass Communication in a Digital Age Eleventh Edition Bettina Fabos Christopher R. Martin Shawn Harmsen Lewis Freeman Bedford/St. Martins Boston New York 2017 Bedford/St. Martins. All rights reserved. i 2017 Bedford/St. Martins. All rights reserved. i 2017 Bedford/St. Martins. All rights

industry, radio, television, cable, and movies. Part 3, Words and Pictures, includes chapters on newspapers, magazines, and books. Part 4, The Business of Mass Media, deals with advertising, public relations, and media economics. The final section, Part 5, Democratic Expression and the Mass Media, examines journalism ethics, media effects, and

Tell me what mass media you enjoy, in this order: Web sites: Sound recordings: Radio stations: TV shows (network and cable): Movies: Newspapers: Magazines: Books: Advertisements: What other considerations should I understand to help you be successful in this course? Your signature: ________________________________________ Adapted from Phyllis V. Larsen, University of NebraskaLincoln 3. Oral

The History of Books from Papyrus to Paperbacks Trade Books. Chapter 10 Books and the Power of Print In this chapter, we consider the long and significant relationship between books and culture. We will: Trace the history of books, from Egyptian papyrus to downloadable e-books

PART 4 The Business of Mass Media The digital turn has shifted the locus of power in mass media. For decades, mass media have been dominated by giant corporations that created the music, television, movies, and publications we consumed. Now a new digital market has grown up around them, displacing

Chapter 12 Public Relations and Framing the Message In this chapter, we will: Study the impact of public relations and the historical conditions that affected its development as a modern profession Look at nineteenth-century press agents and the role that railroad and utility companies played in developing corporate

Chapter 13 Media Economics and the Global Marketplace In this chapter, we examine the economic impact of business strategies on various media. We will: Explore the issues and tensions that are part of the current media economy Examine the rise of the Information Age, distinguished by flexible, specialized,

PART 5 Democratic Expression and the Mass Media The digital turn and online outletsparticularly Facebook, Twitter, and YouTubehave provided new methods that allow ordinary citizens and nonprofit groups to do some of the work once performed by investigative journalists. The lack of centralized control over the Internet also means that

Chapter 15 Media Effects and Cultural Approaches to Research In this chapter, we will: Examine the evolution of media research over time Focus on the two major strains of media research, investigating the strengths and limitations of each Conclude with a discussion of how media research interacts

Chapter 16 Legal Controls and Freedom of Expression In this chapter, we will: Examine free-expression issues, focusing on the implications of the First Amendment for a variety of mass media Investigate the models of expression, the origins of free expression, and the First Amendment Examine the prohibition

media? Should we treat our own lives like a business communication?) Do we overshare in social media, revealing too much of ourselves to people who really arent close friends in the traditional sense? Are we media? Should we treat our own lives like a business communication?) Do we overshare in

Every minute 72 hours of video are uploaded to YouTube.6 Of course, from other perspectives such self-disclosure is not alarming, but instead the essential content of a new economic model. In 1999, as consumers raised concerns about their privacy in the emerging market of online transactions, Sun Microsystems CEO

more important than commercial interests. Distributed by the Video Data Bank, 312-345-3550; http://www.vbd.org. LEGAL ISSUES AND FREE SPEECH: HISTORY The First Amendment (1998, 20 minutes). The history and text of the First Amendment, with a series of experts discussing and interpreting the amendments freedoms and boundaries. Distributed by Films for

Part 1 Digital Media and Convergence The digital turn: we have moved from a world in which each type of media was consumed separately and in its own distinct format to a world in which we can experience every form of mass media content books, music, newspapers, television, video gameson

Chapter 3 Digital Gaming and the Media Playground In this chapter, we will take a look at the evolving mass medium of digital gaming and: Examine the early history of electronic gaming, including its roots in penny arcades Trace the evolution of electronic gaming, from arcades and bars

PART 2 Sounds and Images The dominant media of the twentieth century were all about sounds and images: music, radio, television, and film. Each of these media industries was built around a handful of powerful groupsrecord labels, radio networks, television networks, and film studiosthat set the terms for creating and

Chapter 5 Popular Radio and the Origins of Broadcasting In this chapter, we examine the scientific, cultural, political, and economic factors surrounding radios development and perseverance. We will: Explore the origins of broadcasting, from the early theories about radio waves to the critical formation of RCA as a national radio

Chapter 6 Television and Cable: The Power of Visual Culture In this chapter, we examine television and cables cultural, social, and economic impact. We will: Review televisions early technological development Discuss TVs boom in the 1950s and the impact of the quiz-show scandals Examine cables technological development

Chapter 7 Movies and the Impact of Images In this chapter, we examine the rich legacy and current standing of movies. We will: Consider films early technology and the evolution of film as a mass medium Look at the arrival of silent feature films; the emergence of Hollywood;

PART 3 Words and Pictures Print media, which provide a historical record and enable individualism, dominated the nineteenth century. In the twentieth century, the newspaper, magazine, and book industries adapted as new media music, radio, and televisionarose. Now, in the twenty-first century, print media have continued to transform for the

Chapter 9 Magazines in the Age of Specialization In this chapter, we will: Investigate the history of the magazine industry, highlighting the colonial and early American eras, the arrival of national magazines, and the development of photojournalism Focus on the age of muckraking and the rise of general-interest

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Page 12 56. Which of the following statements about cross-platform media convergence is false? A) A primary goal is to maximize profits. B) A common result of this kind of convergence is using fewer employees to generate content for multiple outlets. C) It can involve a single company owning

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Page 13 62. What is an example of earned media on the Internet? A) The money advertisers earn from selling online ads B) A paid advertisement on Facebook C) A click-through advertisement D) A Facebook user endorsing a product or company by clicking Like E) A blogger who earns

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Page 13 56. Which of the following is not part of the legal definition of obscenity? A) The work as a whole must appeal to prurient interest. B) The work as a whole must lack serious literary, artistic, political, or scientific value. C) The work must depict or describe

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Page 12 60. The turning point that led to the end of major record labels employing white performers to cover black rock-and-roll artists' songs occurred with which event? A) Ray Charles had a No. 1 hit covering a country song in 1962. B) The Crew Cuts covered Sh-Boom in

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Page 13 65. What established the Federal Radio Commission? A) The Radio Act of 1912 B) The Radio Act of 1919 C) The Radio Act of 1927 D) The Radio Act of 1934 E) None of the options are correct. 66. The act that first emphasized that

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Page 13 62. In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors. A) the music industry B) radio C) movies D) New York theater E) None of the options are correct. 63. Anthologies were replaced by other

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Page 14 72. Under the studio system ______. A) actors were independent contractors who could work for any studio B) movies were made using an assembly-line process C) the studios had no control over the private lives of their creative talent D) producers were hired to direct the pictures

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Page 12 58. Which popular magazine was launched in 1974 by Time Inc.? A) Sports Illustrated B) The Saturday Evening Post C) People D) Life E) TV Guide 59. An example of a magazine that was conceived as online-only is _____. A) Time B) TV Guide C)

Page 12 56. Which of the following activities do PR professionals often handle for their clients? A) Manage trade shows B) Conduct historical tours C) Appear on news programs D) Produce employee newsletters E) All of the options are correct. 57. Small media companies often use press