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978-1319058517 Chapter 1 Part 1
INSTRUCTOR’S RESOURCE MANUAL MEDIA & CULTURE Mass Communication in a Digital Age Eleventh Edition Bettina Fabos Christopher R. Martin Shawn Harmsen Lewis Freeman Bedford/St. Martin’s Boston ♦ New York © 2017 Bedford/St. Martin’s. All rights reserved. i Preface As Chapter […]
978-1319058517 Chapter 1 Part 2
industry, radio, television, cable, and movies. Part 3, “Words and Pictures,” includes chapters on newspapers, magazines, and books. Part 4, “The Business of Mass Media,” deals with advertising, public relations, and media economics. The final section, Part 5, “Democratic Expression […]
978-1319058517 Chapter 1 Part 3
Tell me what mass media you enjoy, in this order: Web sites: Sound recordings: Radio stations: TV shows (network and cable): Movies: Newspapers: Magazines: Books: Advertisements: What other considerations should I understand to help you be successful in this course? […]
978-1319058517 Chapter 10
The History of Books from Papyrus to Paperbacks Trade Books. Chapter 10 Books and the Power of Print In this chapter, we consider the long and significant relationship between books and culture. We will: • Trace the history of books, […]
978-1319058517 Chapter 11
PART 4 The Business of Mass Media The digital turn has shifted the locus of power in mass media. For decades, mass media have been dominated by giant corporations that created the music, television, movies, and publications we consumed. Now […]
978-1319058517 Chapter 12
Chapter 12 Public Relations and Framing the Message In this chapter, we will: • Study the impact of public relations and the historical conditions that affected its development as a modern profession • Look at nineteenth-century press agents and the […]
978-1319058517 Chapter 13
Chapter 13 Media Economics and the Global Marketplace In this chapter, we examine the economic impact of business strategies on various media. We will: • Explore the issues and tensions that are part of the current media economy • Examine […]
978-1319058517 Chapter 14
PART 5 Democratic Expression and the Mass Media The digital turn and online outlets—particularly Facebook, Twitter, and YouTube—have provided new methods that allow ordinary citizens and nonprofit groups to do some of the work once performed by investigative journalists. The […]
978-1319058517 Chapter 15
Chapter 15 Media Effects and Cultural Approaches to Research In this chapter, we will: • Examine the evolution of media research over time • Focus on the two major strains of media research, investigating the strengths and limitations of each […]
978-1319058517 Chapter 16 Part 1
Chapter 16 Legal Controls and Freedom of Expression In this chapter, we will: • Examine free-expression issues, focusing on the implications of the First Amendment for a variety of mass media • Investigate the models of expression, the origins of […]
978-1319058517 Chapter 16 Part 2
being pathetic in constantly seeking approval by collecting “Likes” for our pictures and posts? Is social media use leaving us feeling more alienated, alone, and depressed? Step 4: Evaluation The evaluation stage of the critical process is about making informed […]
978-1319058517 Chapter 16 Part 3
• Every minute 72 hours of video are uploaded to YouTube.6 Of course, from other perspectives such self-disclosure is not alarming, but instead the essential content of a new economic model. In 1999, as consumers raised concerns about their privacy […]
978-1319058517 Chapter 16 Part 4
more important than commercial interests. Distributed by the Video Data Bank, 312-345-3550; http://www.vbd.org. LEGAL ISSUES AND FREE SPEECH: HISTORY The First Amendment (1998, 20 minutes). The history and text of the First Amendment, with a series of experts discussing and […]
978-1319058517 Chapter 2
Part 1 Digital Media and Convergence The digital turn: we have moved from a world in which each type of media was consumed separately and in its own distinct format to a world in which we can experience every form […]
978-1319058517 Chapter 3
Chapter 3 Digital Gaming and the Media Playground In this chapter, we will take a look at the evolving mass medium of digital gaming and: • Examine the early history of electronic gaming, including its roots in penny arcades • […]
978-1319058517 Chapter 4
PART 2 Sounds and Images The dominant media of the twentieth century were all about sounds and images: music, radio, television, and film. Each of these media industries was built around a handful of powerful groups—record labels, radio networks, television […]
978-1319058517 Chapter 5
Chapter 5 Popular Radio and the Origins of Broadcasting In this chapter, we examine the scientific, cultural, political, and economic factors surrounding radio’s development and perseverance. We will: Explore the origins of broadcasting, from the early theories about radio waves […]
978-1319058517 Chapter 6
Chapter 6 Television and Cable: The Power of Visual Culture In this chapter, we examine television and cable’s cultural, social, and economic impact. We will: • Review television’s early technological development • Discuss TV’s boom in the 1950s and the […]
978-1319058517 Chapter 7
Chapter 7 Movies and the Impact of Images In this chapter, we examine the rich legacy and current standing of movies. We will: • Consider film’s early technology and the evolution of film as a mass medium • Look at […]
978-1319058517 Chapter 8
PART 3 Words and Pictures Print media, which provide a historical record and enable individualism, dominated the nineteenth century. In the twentieth century, the newspaper, magazine, and book industries adapted as new media— music, radio, and television—arose. Now, in the […]
978-1319058517 Chapter 9
Chapter 9 Magazines in the Age of Specialization In this chapter, we will: • Investigate the history of the magazine industry, highlighting the colonial and early American eras, the arrival of national magazines, and the development of photojournalism • Focus […]
978-1319058517 Test Bank Chapter 1 Part 1
Page 1 Answer Key 1. A 2. B 3. B 4. A 5. B 6. A 7. B 8. B 9. A 10. B 11. A 12. A 13. A 14. A 15. A 16. A 17. A 18. A […]
978-1319058517 Test Bank Chapter 1 Part 2
Page 12 56. Which of the following statements about cross-platform media convergence is false? A) A primary goal is to maximize profits. B) A common result of this kind of convergence is using fewer employees to generate content for multiple […]
978-1319058517 Test Bank Chapter 10
Page 1 Answer Key 1. B 2. B 3. B 4. A 5. A 6. B 7. A 8. B 9. A 10. A 11. A 12. B 13. B 14. B 15. B 16. B 17. B 18. A […]
978-1319058517 Test Bank Chapter 11 Part 1
Page 1 Answer Key 1. B 2. B 3. A 4. B 5. A 6. A 7. B 8. A 9. A 10. B 11. B 12. B 13. A 14. B 15. B 16. B 17. B 18. A […]
978-1319058517 Test Bank Chapter 11 Part 2
Page 13 62. What is an example of earned media on the Internet? A) The money advertisers earn from selling online ads B) A paid advertisement on Facebook C) A click-through advertisement D) A Facebook user endorsing a product or […]
978-1319058517 Test Bank Chapter 12 Part 1
Page 1 Answer Key 1. B 2. A 3. A 4. B 5. A 6. A 7. A 8. B 9. B 10. B 11. B 12. A 13. B 14. A 15. A 16. A 17. B 18. B […]
978-1319058517 Test Bank Chapter 13
Page 1 Answer Key 1. B 2. B 3. B 4. A 5. A 6. A 7. B 8. A 9. A 10. A 11. A 12. A 13. B 14. B 15. B 16. B 17. A 18. B […]
978-1319058517 Test Bank Chapter 14
Page 1 Answer Key 1. A 2. A 3. A 4. B 5. A 6. A 7. B 8. A 9. A 10. B 11. B 12. B 13. A 14. A 15. B 16. B 17. E 18. A […]
978-1319058517 Test Bank Chapter 15
Page 1 Answer Key 1. A 2. B 3. B 4. A 5. A 6. A 7. B 8. A 9. A 10. B 11. A 12. B 13. A 14. B 15. A 16. B 17. B 18. D […]
978-1319058517 Test Bank Chapter 16 Part 1
Page 1 Answer Key 1. B 2. B 3. B 4. A 5. A 6. B 7. A 8. B 9. B 10. B 11. B 12. B 13. B 14. B 15. A 16. A 17. A 18. A […]
978-1319058517 Test Bank Chapter 16 Part 2
Page 13 56. Which of the following is not part of the legal definition of obscenity? A) The work as a whole must appeal to prurient interest. B) The work as a whole must lack serious literary, artistic, political, or […]
978-1319058517 Test Bank Chapter 2
Page 1 Answer Key 1. B 2. A 3. B 4. B 5. B 6. A 7. A 8. A 9. B 10. A 11. A 12. B 13. B 14. A 15. A 16. A 17. A 18. A […]
978-1319058517 Test Bank Chapter 3
Page 1 Answer Key 1. A 2. A 3. B 4. A 5. A 6. A 7. A 8. B 9. A 10. A 11. B 12. B 13. A 14. A 15. B 16. A 17. B 18. B […]
978-1319058517 Test Bank Chapter 4 Part 1
Page 1 Answer Key 1. A 2. B 3. A 4. B 5. A 6. A 7. B 8. B 9. A 10. A 11. B 12. B 13. A 14. A 15. A 16. A 17. B 18. A […]
978-1319058517 Test Bank Chapter 4 Part 2
Page 12 60. The turning point that led to the end of major record labels employing white performers to cover black rock-and-roll artists’ songs occurred with which event? A) Ray Charles had a No. 1 hit covering a country song […]
978-1319058517 Test Bank Chapter 5 Part 1
Page 1 Answer Key 1. B 2. B 3. A 4. A 5. B 6. A 7. B 8. A 9. A 10. A 11. A 12. B 13. A 14. A 15. A 16. B 17. B 18. B […]
978-1319058517 Test Bank Chapter 5 Part 2
Page 13 65. What established the Federal Radio Commission? A) The Radio Act of 1912 B) The Radio Act of 1919 C) The Radio Act of 1927 D) The Radio Act of 1934 E) None of the options are correct. […]
978-1319058517 Test Bank Chapter 6 Part 1
Page 1 Answer Key 1. A 2. B 3. A 4. B 5. B 6. A 7. B 8. A 9. B 10. A 11. A 12. A 13. B 14. B 15. B 16. A 17. B 18. A […]
978-1319058517 Test Bank Chapter 6 Part 2
Page 13 62. In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors. A) the music industry B) radio C) movies D) New York theater E) None of the options are […]
978-1319058517 Test Bank Chapter 7 Part 1
Page 1 Answer Key 1. B 2. A 3. B 4. A 5. A 6. A 7. B 8. A 9. B 10. B 11. B 12. A 13. A 14. A 15. A 16. B 17. A 18. A […]
978-1319058517 Test Bank Chapter 7 Part 2
Page 14 72. Under the studio system ______. A) actors were independent contractors who could work for any studio B) movies were made using an assembly-line process C) the studios had no control over the private lives of their creative […]
978-1319058517 Test Bank Chapter 8
Page 1 Answer Key 1. A 2. B 3. B 4. B 5. B 6. A 7. B 8. B 9. B 10. A 11. A 12. A 13. A 14. A 15. B 16. A 17. B 18. A […]
978-1319058517 Test Bank Chapter 9 Part 1
Page 1 Answer Key 1. A 2. A 3. B 4. B 5. B 6. A 7. A 8. A 9. B 10. A 11. A 12. B 13. A 14. B 15. B 16. A 17. B 18. A […]
978-1319058517 Test Bank Chapter 9 Part 2
Page 12 58. Which popular magazine was launched in 1974 by Time Inc.? A) Sports Illustrated B) The Saturday Evening Post C) People D) Life E) TV Guide 59. An example of a magazine that was conceived as online-only is […]
Chapter 12 Astroturf Lobbying Refers To
Page 12 56. Which of the following activities do PR professionals often handle for their clients? A) Manage trade shows B) Conduct historical tours C) Appear on news programs D) Produce employee newsletters E) All of the options are correct. […]