directors, intriguing “unknown” actors, expensive special effects, a familiar story, an unfamiliar
story? Check newspaper ads: How were the movies marketed? Were the movies critically
acclaimed?
2. Analysis. Compare the movies’ elements. Do any patterns emerge among the successes and the
flops?
3. Interpretation. What seems to bring success? What seems to cause failure? What role does genre
play in success? How important is it to balance familiarity and novelty? (You may wish to again
consider the “culture as a hierarchy” vs. “culture as a map” models from Chapter 1 of the text.)
Why do movies succeed or fail? How do we measure that?
4. Evaluation. What do you think of these films? Is box-office success a reliable indicator of how
good a movie really is? Do we as a culture fixate excessively on box-office winners and losers?
5. Engagement. Write a movie review of a film that you think was fabulous but that did not do well at
the box office. Publish it online (you can offer your critiques on various movie databases, such as
the Internet Movie Database, http://www.imdb.com), in your college newspaper, or in another
venue.
TRACKING RECENT DEVELOPMENTS IN THE MOTION PICTURE INDUSTRY: A
SEMESTER-LONG CRITICAL PROCESS EXERCISE AND PAPER
In this exercise students discover the most recent developments in the industry, and they become familiar
with industry trade sources. The paper they produce is due in sections, which correspond with the steps in
the Critical Process.
1. Description. Read industry trade sources to get a sense of the main issues affecting the motion picture
industry. Look at the Web sites of industry trade associations and professional societies. (Links to
Web sites of some industry trade sources are given in the Classroom Media Sources below.) Take
notes on topics that have multiple stories or mentions in the current year. What issues or
developments in the industry have received a lot of recent attention, discussion, or commentary in
industry sources? (Focus only on information from the current year—and only from trade sources.)
Write a one-page synopsis of the information you found about current topics in the industry. Cite your
sources properly.
2. Analysis. Look for one development or pattern that has received significant attention on trade sites
and from trade journalists in the current year. Choose one specific trend, and write one or two pages
with details about the information you found about that trend. Continue to track news about your
topic as the semester progresses. Cite sources properly.
3. Interpretation. What does the trend mean for the state of the industry? Is it evolving? How? What
does it tell you about media in general at the current time? What might it say about our culture or our
society? Can your information help us interpret the role of the industry in our lives? Write up your
interpretation in a five-page paper. (The first page should be a synopsis of the trend, with proper
citations.) You might not have to provide information from your sources for the next four pages
because this section is your interpretation of the trend. (Save any ideas you have about whether the
trend is “good” or “bad” for the Evaluation step of the Critical Process.) Cite any sources properly.
4. Evaluation. Is the trend “good” or “bad?” For the industry? society? culture? democracy? us? What
do you think might happen in the future?
5. Engagement. Are there any actions you can take (related to your trend and the industry)? Possibilities
include posting your views on social media, creating a petition, contacting people in the industry to
see what they think of your interpretation and evaluation, or going to an industry event if any are held
nearby. (This step need not be required if students are not motivated to take action.)
Note: This exercise works well if each step of the Critical Process is due two weeks after the prior step is
due. Limiting students to only trade sources and only information from the current year helps keep them
on track. Your institution’s librarians should be able to provide students with information on how to
access industry trade sources.