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85. Which of the following is true about HD radio?
A) It allows a radio station to broadcast several different formats simultaneously on the
same frequency it already uses.
B) It is the same thing as satellite radio.
C) It has been exploding in popularity, and consumer demand is outstripping the ability
of radio stations to keep up.
D) HD radio is an analog technology.
E) It was developed in the 1950s but kept from the public for decades by business
owners.
86. Which of the following statements about the relationship between the radio industry and
the concept of media convergence is false?
A) The convergence between radio and the recording industry was just the earliest
instance of radio overlapping with another form of mass media.
B) Radio has heavily converged with the Internet with things like podcasts and
streaming audio.
C) Internet stations are able to negotiate royalty rates directly with the music industry.
D) Internet radio harkens back to the early days of radio, with its large variety of
stations, and to the transistors of the fifties, with its portability.
E) Internet radio only includes existing stations that simulcast over the Web.
87. Podcasting is ______.
A) an agricultural term that refers to spreading pods over a large area
B) a radio industry practice of sending a bundle, or pod, of programming to affiliates
C) the practice of making a program available online that can be played on computers
or portable MP3 players
D) a reference to the small booths, or pods, that disc jockeys work in
E) None of the options are correct.
88. Despite new technologies like personal MP3 players and music online, traditional radio
continues to see billions of dollars in advertising money because ______.
A) advertisers are accustomed to using radio and are slow to change
B) advertisers like the music played on a particular radio station
C) over 90 percent of American teenagers and adults listen to the radio in a given week
D) advertisers are required by law to place a percentage of their ads on the radio waves
E) None of the options are correct.