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58. Which popular magazine was launched in 1974 by Time Inc.?
A) Sports Illustrated
B) The Saturday Evening Post
C) People
D) Life
E) TV Guide
59. An example of a magazine that was conceived as online-only is _____.
A) Time
B) TV Guide
C) Wired
D) Entertainment Weekly
E) Slate
60. Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment
magazine.
A) Entertainment Weekly
B) Wired
C) Wonderwall
D) Salon
E) Slate
61. Claiming over 25 million unique monthly visitors, _____ is currently the leading online
magazine.
A) Salon
B) Slate
C) Wonderwall
D) Wired.com
E) Elle Girl
62. Which of the following statements about the relationship between magazines and the
Internet is false?
A) The Internet was initially seen as a medium that would kill print magazines.
B) Some print magazines that have folded are finding new life on the Internet.
C) Online-only magazines have gained journalistic credibility.
D) The Internet gives magazines the ability to do things that they couldn't do in print.
E) The Internet is still widely considered to be putting the final nails into the coffin of
print magazines.
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63. An example of the way in which an online magazine might be different from a print
magazine is to _____.
A) feature interactive 3-D models
B) allow readers to click on an item on a digital page and be taken to an online store
where they can purchase it
C) feature video and audio
D) use an innovative layout that is only possible online
E) All of the options are correct.
64. Online-only and online versions of magazines are _____.
A) having trouble attracting an audience
B) more expensive to produce and distribute compared to printed versions
C) able to add interactive components to their articles
D) struggling with space limitations in the online format
E) All of the options are correct.
65. Which of the following is an example of a consumer magazine?
A) Progressive Grocer
B) Dakota Farmer
C) Dairy Herd Management
D) Advertising Age
E) O: The Oprah Magazine
66. Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to
_____.
A) an expensive TV ad campaign
B) sending free copies to one million male college students
C) articles that criticized divorced and working women
D) a nude calendar foldout of Marilyn Monroe
E) insightful feminist articles
67. Which of the following is true about the magazine Sports Illustrated?
A) It is an example of a general-interest magazine.
B) It is never criticized for its annual swimsuit edition.
C) It is never credited with major investigative reporting.
D) It was originally aimed at well-educated, middle-class men.
E) It originally promoted its content as “humanized geography.”
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68. The top children's magazine in 2014 was _____.
A) Ranger Rick
B) Maxim
C) Boy's Life
D) Highlights for Children
E) Youth's Companion
69. Of the following magazines, which has the largest circulation in the United States?
A) Maxim
B) AARP The Magazine
C) Time
D) Reader's Digest
E) TV Guide
70. Among magazines that target audiences by age, the most dramatic recent success has
come from those aimed at _____.
A) children
B) tweens
C) young adults
D) adults over fifty
E) thirty- to forty-year-olds
71. Which of the following is true about minority-targeted magazines?
A) They have a history dating back to before the Civil War, with titles like
Emancipator and Reformer.
B) They have a history dating back to the first half of the twentieth century, with titles
like Negro Digest and Ebony.
C) Minority-targeted magazines cover only racial minorities.
D) They were popular during the Civil Rights movement of the 1950s and 1960s, but
have mostly gone out of business since then.
E) Most of them started up as Webzines in the last ten years.
72. The bilingual magazine _____ is the most successful English-language publication for
Hispanic women.
A) Latina
B) Essence
C) Vanidades
D) ESPN Deportes
E) None of the options are correct.
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73. Within the magazine publishing industry, the department that usually produces the
nonadvertising content of a magazine is known as the _____.
A) advertising and sales department
B) production and technology department
C) editorial department
D) circulation and distribution department
E) table of contents department
74. A magazine's rate card lists _____.
A) what it costs to advertise in the magazine
B) how often the magazine is published
C) the price of a one-, two-, or three-year subscription
D) how much the magazine pays its freelance writers
E) None of the options are correct.
75. Advertisers frequently pressure magazines to publish _____.
A) gatefold covers
B) more complimentary copy
C) investigative stories
D) color photos
E) more often
76. A national magazine with regional editions _____.
A) tailors ads to different age groups
B) contains different stories for different geographic regions
C) relies solely on subscription sales
D) relies solely on newsstand sales
E) sends special editorial content to readers with high incomes
77. Split-run editions are _____.
A) magazines that publish two issues a month
B) a new ownership strategy—such as when Bertelsmann bought Random House
C) magazines that have ads that are tailored for geographic areas
D) national magazines that tailor their content for specific groups of readers
E) None of the options are correct.
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78. A main purpose of split-run and demographic editions of magazines is to _____.
A) move the magazine industry back to more general-interest publications
B) make sure that local and regional companies are cut off from advertising in
nationally distributed magazines
C) create fewer places for advertisers to spend their money
D) attract more targeted advertisers and compete with television advertising
E) None of the options are correct.
79. Within the magazine publishing industry, the department that typically monitors
single-copy and subscription sales is known as the _____.
A) advertising and sales department
B) circulation and distribution department
C) table of contents department
D) editorial department
E) production and technology department
80. In terms of ownership structure and business models, the magazine industry has the most
in common with which other form of mass media?
A) Book publishing
B) The recording industry
C) The Internet
D) Movies
E) Cable television
81. Which of the following statements about Linux software is true?
A) Exposing government corruption
B) Transforming the United States from a producer society to a consumer society
C) Forcing change in powerful institutions
D) Giving a voice to ordinary American citizens
E) None of the options are correct.
82. A style of early-twentieth-century investigative journalism, ______________________
refers to reporters crawling around in society's muck to uncover a story.
83. A type of magazine that addresses a wide variety of topics, ______________________
magazines are aimed at a broad national audience.
84. Salon is an example of a ______________________, a magazine that appears
exclusively online.
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85. ______________________ typically publish human-interest stories, celebrity gossip,
and crime stories that push the limits of decency and credibility.
86. Editions of national magazines whose advertising is tailored to subscribers and readers
according to occupation, class, and zip-code address are ______________________ editions.
87. ______________________ subscriptions automatically renew on a credit card account
unless subscribers request that the automatic renewal be stopped.
88. The ____ championed women's property rights.
89. ____ published the work of writers such as Emerson, Thoreau, and Twain.
90. ____ is the longest-running magazine in U.S. history.
91. ____ pioneered the national political magazine format.
92. _____ took on the Standard Oil Company.
93. _____ investigated patent medicines.
94. _____ investigated Chicago's meatpacking industry in The Jungle.
95. _____ targeted urban problems.
96. In _____, ads in national magazines are tailored for geographic areas.
97. In _____, unique versions of magazines can be sent to specific subscriber groups.
98. _____ are magazines created exclusively for online readers.
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99. Explain the role of early magazines in America's political and social shift from British
colony to independent nation.
100. What are the typical characteristics of a general-interest magazine? What types of
content would you expect to see in such a magazine?
101. What role did magazines play in social reform in the late nineteenth and early twentieth
centuries?
102. When and why did some of the major general-interest magazines fail?
103. What are some of the advantages that online versions of magazines have over print
versions?
104. How are some online-only magazines trying to reinvent the idea of a magazine?
105. In what ways do magazines serve democratic ideals?
106. Why is the muckraking spirit—so important at the turn of the twentieth century in
popular magazines—generally missing from magazines today?
107. Imagine you are the marketing director of your favorite magazine. What would you do to
increase circulation?
108. Do your favorite magazines define you primarily as a consumer or as a citizen? Do you
think magazines have a responsibility to educate their readers as both? Why or why not?
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Answer Key
1. A
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45. D
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