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! INSTRUCTOR’S!MANUAL!FOR! ! ! Media/Impact! ! ! An!Introduction!to!Mass!Media! ! ! ! ! ! ! Twelfth!Edition! ! ! ! ! ! ! ! ! ! Prepared!by! ! Lori!Dann! ! EASTFIELD!COLLEGE! ! ! ! ! ! ! ©!2017!Cengage!Learning! ! ALL!RIGHTS!RESERVED.!No!part!of!this!work!covered!by!the! copyright!herein!may!be!reproduced,!transmitted,!stored,!or!used! in!any!form!or!by!any!means!graphic,!electronic,!or!mechanical,! […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 10 – Advertising: Catching Consumers Chapter Outline • Advertising Supports Mass Media Advertising in Newspapers Advertising in Magazines Advertising on […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 11 – Public Relations: Promoting Ideas Chapter Outline • PR Helps Shape Public Opinion • PR Pioneer Issues Declaration of […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 12 – News and Information: Staying Connected Chapter Outline • Early News Organizations Cooperate to Gather News • Civil War […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 13 – Social and Political Issues: Shaping the Arguments Chapter Outline • Early Mass Media Studies Assess Impact • Scholars […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 127 Chapter 14 – Law and Regulation: Reforming the Rules Chapter Outline • U.S. […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 15 – Mass Media Ethics: Taking Responsibility Chapter Outline • Ethics Define Responsibilities • Truthfulness Affects Credibility Fabrications Plagiarism Misrepresentation […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 16 – Global Media: Communicating Change Chapter Outline • World Media Systems Vary • Five Political Theories Describe How World […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 2 – Books: Rearranging the Page Chapter Outline • Publishers Nurture Ideas and Try to Make a Profit • How […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 26 Chapter 3 – Newspapers: Mobilizing Delivery Chapter Outline • First Mass Medium to […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 4 – Magazines: Chasing the Audience Chapter Outline • Magazines Reflect Trends and Culture • Colonial Magazines Compete with Newspapers […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 5 – Recordings: Streaming Sound Chapter Outline • Edison Introduces His Talking Machine • Goldmark Perfects Long-Playing Records • Paley […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 6 – Radio: Riding New Waves Chapter Outline • Radio Sounds Are Everywhere • Radio Takes a Technological Leap • […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 7 – Movies: Digitizing Dreams Chapter Outline • Movies Mirror the Culture • Inventors Capture Motion on Film Early Inventors […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 8 – Television: Switching Channels Chapter Outline • Television Transforms Daily Life • TV Delivers an Audience to Advertisers • […]

© 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly Chapter 9 – Internet Media: Widening the Web Chapter Outline • Digital Communication Transforms Media • Digital Media Support Convergence • […]

1. The average U.S. adult spends more than ____ of his or her waking life with the mass media. a. 20 percent b. 30 percent c. 50 percent d. 75 percent ANSWER: d REFERENCES: Mass Media Are Everywhere You Are […]

1. Advertising is: a. not a medium but a support industry in America. b. overseen by the Federal Trade Commission. c. how American consumers pay for most of their media. d. All of these answers are correct. ANSWER: d REFERENCES: […]

1. In the classic definition, public relations involves: a. creating understanding for or good will toward, a company, a person or a product. b. protecting a client from negative publicity. c. creating a positive image, even by less-than-honest means, if […]

1. During the Civil War: a. reporters were accredited for the first time as war correspondents by the government. b. the government strictly censored news reports. c. journalists were not allowed access to the soldiers. d. reporters were embedded with […]

1. ________ analyzes how people use information they receive from the media: a. Media behavior theory b. Media effects research c. Media content analysis d. Magic bullet theory ANSWER: b REFERENCES: Scholars Look for Patterns 2. Marshall McLuhan is best […]

1. ​The belief that the U.S. press should be free from government control originated with the: a. First Amendment. b. Sixth Amendment. c. Declaration of Independence. d. New Deal. ANSWER: a REFERENCES: What’s Ahead 2. Which of the following was […]

1. The word ethics derives from the Greek word ethos, which means: a. truth above all else. b. traditions that govern a culture. c. fairness to all humans. d. respect for the rights of others. ANSWER: b REFERENCES: Ethics Define […]

1. The _____ theory of the press assumes that opposing viewpoints will be heard. a. social responsibility b. cultural diversity c. libertarian d. marketplace of ideas ANSWER: c REFERENCES: Five Political Theories Describe How World Media Operate 2. Media that […]

1. Who launched the Pocket Book series? a. JD Salinger b. Thomas Paine c. Benjamin Franklin d. Robert de Graff ANSWER: d REFERENCES: Cheaper Books Create a Mass Market 2. Benjamin Franklin started: a. the first circulating library in America. […]

1. Early colonial newspapers: a. were free to criticize the government. b. supported the Stamp Act. c. printed“PublishedbyAuthority”onthefirstpagetoindicateBritishapproval. d. never sought financial support from England. ANSWER: c REFERENCES: Publishers Fight for an Independent Press 2. Which British action turned most […]

1. The first truly national magazine with a large circulation was: a. American Magazine. b. The Saturday Evening Post. c. Life. d. The New Yorker. ANSWER: b REFERENCES: Magazines Travel Beyond Local Boundaries 2. Magazines widened their audiences in the […]

1. The inventor of the phonograph in 1877 was: a. Emile Berliner b. Joseph Maxfield c. Peter Goldmark d. Thomas Edison ANSWER: d REFERENCES: Edison Introduces His Talking Machine 2. The development of tape recorders included: a. German experimentation during […]

1. Heinrich Hertz: a. experimented with radio waves, which became known as Hertzian waves. b. promoted advertising on the radio.. c. built the first wireless TV. d. sent the first message by telegraph. ANSWER: a REFERENCES: Radio Takes a Technological […]

1. America’sfirstpublicshowingofamotionpicturewasin: a. 1888 b. 1896 c. 1912 d. 1918 ANSWER: b REFERENCES: Inventors Capture Motion on Film 2. Eadweard Muybridge: a. invented the kinetoscope. b. opened the first nickelodeon. c. directed the first narrative film. d. first photographed motion. […]

1. The two researchers who played the most significant role in the technical development of television were: a. David Sarnoff and William Paley. b. Lee de Forest and Edward R. Murrow. c. Vladimir Zworykin and Philo Farnsworth. d. Lee de […]

1. The National Information Infrastructure is: a. the largest cable TV chain. b. run by the FCC. c. thefederalgovernment’sefforttocoordinatealldifferentsenders,channelsandreceivers. d. the storage system for digitized information. ANSWER: c REFERENCES: Government Attempts to Coordinate and Control the Net 2. A digital […]