978-1305580985 Test Bank Chapter 7

subject Type Homework Help
subject Pages 9
subject Words 1685
subject Textbook Media/Impact: An Introduction to Mass Media 12th Edition
subject Authors Shirley Biagi
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1. America’sfirstpublicshowingofamotionpicturewasin:
a. 1888
b. 1896
c. 1912
d. 1918
ANSWER: b
REFERENCES: Inventors Capture Motion on Film
2. Eadweard Muybridge:
a. invented the kinetoscope.
b. opened the first nickelodeon.
c. directed the first narrative film.
d. first photographed motion.
ANSWER: d
REFERENCES: Inventors Capture Motion on Film
3. D.W.Griffith’sThe Birth of a Nation:
a. cost five times more to make than any other American film up until that time.
b. made Griffith the first famous director.
c. portrayed racial stereotypes.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Studio System and Independent Moviemakers Flourish
4. United Artists was formed in rebellion against the big studios by:
a. Mary Pickford, Charlie Chaplin, Douglas Fairbanks and D. W. Griffith.
b. Rudolph Valentino, Mary Pickford and D. W. Griffith.
c. Lillian Gish, Charlie Chaplin, Douglas Fairbanks and Brad Pitt.
d. Orson Welles, John Huston and Dalton Trumbo.
ANSWER: a
REFERENCES: Movies Become Big Business
CengageLearningTesting,PoweredbyCogneroPage1
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Chapter 7: Movies: Digitizing Dreams
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5. Because of the practice of block booking, movie theater owners:
a. were forced to accept several movies at once.
b. formed a boycott against Paramount.
c. raised their admission prices.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Movies Become Big Business
6. The 1930 Hays Office production code stated that:
a. the sympathy of the audience shall never be thrown to the side of wrongdoing, evil or sin.
b. the law shall not be ridiculed, nor shall sympathy be created for its violation.
c. correct standards of life, subject only to the requirements of drama and entertainment, shall be
presented.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Movies Become Big Business
7. The first feature-length motion picture with sound:
a. premiered in 1905.
b. premiered during World War I.
c. was The Jazz Singer.
d. was Birth of a Nation.
ANSWER: c
REFERENCES: Movies Become Big Business
8. In the 1930s, the movie industry was dominated by the Big Five, which included:
a. Warner Bros., MGM, Paramount, Universal and Columbia.
b. MGM, RKO, 20th Century-Fox, United Artists and Columbia.
c. Universal, Columbia, United Artists, MGM and Warner Bros.
d. MGM, Paramount, Warner Bros., RKO and 20th Century-Fox.
ANSWER: d
REFERENCES: Big Five Studios Dominate
CengageLearningTesting,PoweredbyCogneroPage2
Name: Class: Date:
Chapter 7: Movies: Digitizing Dreams
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9. During the 1930s:
a. the Hays production code was in full force.
b. the double feature evolved.
c. labor unions for actors and screenwriters formed.
d. All of these answers are correct.
ANSWER: d
10. The Hollywood Ten:
a. were unsuccessful screenwriters.
b. were found guilty of overcharging for their movie scripts.
c. were put on trial for contempt, eventually sentenced to jail and later blacklisted.
d. were all Hollywood stars.
ANSWER: c
REFERENCES: Congress and the Courts Change Hollywood
11. The U.S. v. Paramount Pictures case led to:
a. the major studios divesting themselves of their theaters.
b. the type of movie ratings system in place today.
c. an antitrust lawsuit filed by the movie studios against the TV networks.
d. All of these answers are correct.
ANSWER: a
REFERENCES: Congress and the Courts Change Hollywood
12. Movie censorship codes changed forever:
a. with the creation of 3-D movies.
b. with the release of Man With the Golden Arm, a film about drug addiction.
c. with spectaculars like The Sound of Music.
d. when the Screen Writers Guild began in 1938.
ANSWER: b
REFERENCES: Movies Lose Their Audience to Television
CengageLearningTesting,PoweredbyCogneroPage3
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Chapter 7: Movies: Digitizing Dreams
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13. Studios complain they lose money because:
a. the independents are making more money than the major studios.
b. the number of admissions has dropped significantly since the 1940s.
c. they have to pay directors and actors too much money.
d. All of these answers are correct.
ANSWER: b
REFERENCES: Movies and Money Today
14. The MPAA began a rating system:
a. modeledonItaly’ssystem.
b. modeledonGreatBritain’ssystem.
c. as the result of a lobbying campaign in the 1990s launched by the wife of Vice President Al
Gore.
d. at the request of major movie stars.
ANSWER: b
REFERENCES: Movies Lose Their Audience to Television
15. In the 1950s:
a. the number of television sets quadrupled.
b. movie makers sought to attract viewers with technological improvements and gimmicks.
c. thousands of movie theaters closed.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Movies Lose Their Audience to Television
16. Which of the following technologies can facilitate the showing of movies in theaters?
a. digital projectors
b. satellite distribution to theaters
c. Internet distribution to theaters
d. All of these answers are correct.
ANSWER: d
REFERENCES: Digital Technology Drives the Business
CengageLearningTesting,PoweredbyCogneroPage4
Name: Class: Date:
Chapter 7: Movies: Digitizing Dreams
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17. Which of the following can be said of foreign ownership of major movie studios:
a. AmericanmotionpicturesareoneofAmerica’sstrongestexports.
b. Access to foreign audiences for American films has increased.
c. Morethanonethirdoftoday’smovieindustryprofitscomefromforeignsales.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Emerging Markets and Mergers Bring New Opportunities
18. Which of these 1940s events helped reverse the growth of the movie industry that began
in 1930?
a. the invention of radio
b. the hearings of the House Un-American Activities Committee
c. WWII
d. the consolidation of major movie studios
ANSWER: b
REFERENCES: Congress and the Courts Change Hollywood
19. The most active period for portrayals of African Americans in movies was:
a. 1980–2010
b. 1900–1920
c. 1910–1950
d. 1960–2000
ANSWER: c
REFERENCES: Studio System and Independent Moviemakers Flourish
20. What aspect of the movie industry does digital technology affect?
a. Production
b. Distribution
c. Exhibition
d. All of these answers are correct.
ANSWER: d
REFERENCES: Digital Technology Drives the Business
CengageLearningTesting,PoweredbyCogneroPage5
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Chapter 7: Movies: Digitizing Dreams
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21. In the 1920s, the Motion Picture Producers and Distributors Association began cracking
down on movie content by:
a. stating that movies should not be made that will lower the moral standards of viewers.
b. encouraging science fiction.
c. encouraging the development of talking movies.
d. reducing the number of movies produced annually.
ANSWER: a
REFERENCES: Movies Become Big Business
22. Which of the following is a direct responsibility of the producer in the movie industry?
a. arranging funding for a movie project
b. keeping personnel records
c. publicizing the movie
d. managing day-to-day sets, filming and editing
ANSWER: a
REFERENCES: Movies at Work
23. Whatwasorweretheimportantcontribution(s)ofEdwinS.Porter’s1903film,The Great
Train Robbery?
a. Shooting at multiple locations
b. The use of human action and a speeding train
c. The introduction of dissolves rather than film splices between shots
d. All of these answers are correct.
ANSWER: d
REFERENCES: Filmmakers Turn Novelty into Art
24. Which film industry personality was linked with scandals that led to the establishment of
thefilmindustry’sHaysOfficetoimposeselfregulationonthemovieindustryinthe1920s
and 1930s?
a. William S. Hart
b. Charlie Chaplin
c. “Fatty”Arbuckle
d. Florence Lawrence
ANSWER: c
REFERENCES: Movies Become Big Business
CengageLearningTesting,PoweredbyCogneroPage6
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Chapter 7: Movies: Digitizing Dreams
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25. Intoday’ssystemofmoviemaking,eachofthemajorstudios(suchasDisney,
Viacom/Paramount and Sony Pictures Entertainment) makes fewer than ________ movies
a year.
a. 10
b. 15
c. 20
d. 5
ANSWER: c
REFERENCES: Movies and Money Today
26. The Motion Picture Patents Company was founded in the early 20th century to encourage
moviemaking.
a. True
b. False
ANSWER: False
REFERENCES: Inventors Capture Motion on Film
27. ÉtienneJulesMareyinventedthefirstmotionpicturecamerain1882.
a. True
b. False
ANSWER: True
REFERENCES: Inventors Capture Motion on Film
28. “Racemovies”showedAfricanAmericancastsinavarietyofmoviegenres,including
westerns.
a. True
b. False
ANSWER: True
REFERENCES: Movies Become Big Business
29. Block booking allowed theater managers to pick and choose the movies they wanted to
show.
a. True
b. False
ANSWER: False
REFERENCES: Movies Become Big Business
CengageLearningTesting,PoweredbyCogneroPage7
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Chapter 7: Movies: Digitizing Dreams
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30. WaltDisneywasHollywood’sonlysuccessfulnewcomerinthe1930swithSnow White
and the Seven Dwarfs.
a. True
b. False
ANSWER: True
REFERENCES: Big Five Studios Dominate
31. Moviestodayarethemostfragmentedmediaindustry—createdbyonegroup,fundedby
another, sold by a third group and distributed by a fourth.
a. True
b. False
ANSWER: True
REFERENCES: Movies and Money Today
32. The studio system of moviemaking provided a stable corps of actors and production
people who were paid based on the number of movies they worked on each year.
a. True
b. False
ANSWER: False
REFERENCES: Studio System and Independent Moviemakers Flourish
33. The Lincoln Motion Picture Company was the first company to produce serious narrative
movies for the African American audience.
a. True
b. False
ANSWER: True
REFERENCES: Studio System and Independent Moviemakers Flourish
34. Will Hays, president of the Motion Picture Producers and Distributors Association, was the
first person to appear on screen in the public premiere of talking pictures in 1926.
a. True
b. False
ANSWER: True
REFERENCES: Movies Become Big Business
CengageLearningTesting,PoweredbyCogneroPage8
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Chapter 7: Movies: Digitizing Dreams
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35. AccordingtotheImpact/Audiencebox,“LightingUpaBlackScreen:Early‘RaceFilms’
PioneeredtheArtofBreakingStereotypes,”OscarMicheaux’sWithin Our Gates was
designed to counter the racism in Birth of a Nation.
a. True
b. False
ANSWER: True
REFERENCES: Movies Become Big Business
36. Hollywood’sresponsetothemoviescandalsofthe1920swasselfregulation.Which
events affected the evolution of self-regulation from 1922 to 1956?
ANSWER: Answersmayvary.​
REFERENCES: Movies Become Big Business
37. Discuss how the relationship between movies and television today differs from the
relationship after television was introduced in the 1950s.
ANSWER: Answersmayvary.​
REFERENCES: Movies Lose Their Audience to Television
38. Discuss how the movie industry moved from almost complete vertical integration in the
1930s to the most fragmented of media industries today, with different groups creating,
funding, distributing, and exhibiting films.
ANSWER: Answersmayvary.​
REFERENCES: Congress and the Courts Change Hollywood
39. Discuss how developing technologies in the 21st century are supporting and threatening
themovieindustry’sproduction,distribution,andexhibitionstages.
ANSWER: Answersmayvary.​
REFERENCES: Digital Technology Drives the Business
40. Explain how ancillary rights and ancillary products help support the film industry being
squeezed by entertainment competition, dwindling audiences, changing audience
demographics, piracy, and other drains on revenues.
ANSWER: Answersmayvary.​
REFERENCES: Movies and Money Today
Name: Class: Date:
Chapter 7: Movies: Digitizing Dreams

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