978-1305580985 Test Bank Chapter 3

subject Type Homework Help
subject Pages 9
subject Words 1714
subject Textbook Media/Impact: An Introduction to Mass Media 12th Edition
subject Authors Shirley Biagi
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1. Early colonial newspapers:
a. were free to criticize the government.
b. supported the Stamp Act.
c. printed“PublishedbyAuthority”onthefirstpagetoindicateBritishapproval.
d. never sought financial support from England.
ANSWER: c
REFERENCES: Publishers Fight for an Independent Press
2. Which British action turned most colonial printers into revolutionaries?
a. passage of the Stamp Act
b. the Boston Tea Party
c. the trial of John Peter Zenger
d. the burning of Washington
ANSWER: a
REFERENCES: Publishers Fight for an Independent Press
3. Women sometimes became publishers in colonial times because:
a. they owned the newspaper.
b. they belonged to families of printers.
c. they invented printing technology.
d. they could vote and own property.
ANSWER: b
REFERENCES: Publishers Fight for an Independent Press
4. WhatwastheU.S.federalgovernment’sfirstattempttocontrolthepress?
a. the Alien and Sedition Laws
b. the Stamp Act
c. the tax on new printing presses
d. the Newspaper Licensing Act
ANSWER: a
REFERENCES: Publishers Fight for an Independent Press
CengageLearningTesting,PoweredbyCogneroPage1
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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5. The alternative press:
a. is also called the dissident press.
b. was revived in the late 1950s and 1960s.
c. challengedtheconventionalwisdomandespoused“radical”ideas.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Technology Helps Newspapers Reach New Readers
6. Sedition is:
a. the process by which government certifies members of the press to cover news stories.
b. languagethatdamagesapersonbyquestioningthatperson’sreputation.
c. another name for yellow journalism.
d. writing that, authorities claim, could incite rebellion against the government.
ANSWER: d
REFERENCES: Publishers Fight for an Independent Press
7. Yellow journalism:
a. wasfueledbythecompetitionamongWilliamRandolphHearst’snewspapers.
b. was denounced from the beginning by several publishers, including Joseph Pulitzer.
c. refers to newspapers that print on yellow paper.
d. is a form of sensationalized reporting that emphasizes crime, sex and violence.
ANSWER: d
REFERENCES: Newspapers Dominate the Early 20th Century
8. Labor unions:
a. todayrepresentthemajorityofthecountry’snewspaperemployees.
b. were first established at newspapers at the close of World War I.
c. represented production workers first and later, reporters, editors and photographers.
d. were started by Heywood Broun.
ANSWER: c
REFERENCES: Unionization Encourages Professionalism
CengageLearningTesting,PoweredbyCogneroPage2
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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9. Which newspaper was founded by Frederick Douglass and was often called the most
important African-American pre-Civil War newspaper?
a. the North Star
b. the Liberator
c. Freedom’sJournal
d. the New York Sun
ANSWER: a
REFERENCES: Technology Helps Newspapers Reach New Readers
10. Internet versions of newspapers:
a. generate a lot less revenue for advertising than paper editions.
b. carry more advertising than their print counterparts.
c. charge much more for content than print newspapers.
d. publish more daily articles than print newspapers.
ANSWER: a
REFERENCES: Internet Editions Open Up New Markets
11. Language that incites rebellion against the government is called:
a. libelous.
b. seditious.
c. alien.
d. copyright infringement.
ANSWER: b
REFERENCES: Publishers Fight for an Independent Press
12. Which of the following is not true of newspapers?
a. Teenagers are increasingly turning to newspapers for information and entertainment.
b. New Spanish language newspaper editions are being published in cities with large Latino
populations.
c. Because newspaper circulation is declining, large corporations have bought up many
newspapers.
d. Newspaper jobs are being lost to technology.
ANSWER: a
REFERENCES: Newspapers Expand and Contract
CengageLearningTesting,PoweredbyCogneroPage3
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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13. The publisher who, in 1833, lowered the price of his paper to a penny and sold it daily on
the street was:
a. Joseph Pulitzer
b. William Randolph Hearst
c. Benjamin Day
d. Horace Greeley
ANSWER: c
REFERENCES: Newspapers Seek Mass Audiences and Big Profits
14. The New York Sun:
a. was the first paper to hire newsboys.
b. was the first penny paper.
c. used sensational news to appeal to the working class.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Newspapers Seek Mass Audiences and Big Profits
15. The first major competition for news readers in America came from:
a. radio.
b. television.
c. magazines.
d. billboards.
ANSWER: a
REFERENCES: Television Brings New Competition
16. The American law principle that truth is the best defense against libel was established by
the colonial case of:
a. Benjamin Franklin.
b. John Peter Zenger.
c. John Campbell.
d. James Franklin.
ANSWER: b
REFERENCES: Publishers Fight for an Independent Press
CengageLearningTesting,PoweredbyCogneroPage4
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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17. The tradition of an independent press in America was established in 1721 through
defiance of British control by:
a. Benjamin Franklin.
b. John Peter Zenger.
c. John Campbell.
d. James Franklin.
ANSWER: d
REFERENCES: Publishers Fight for an Independent Press
18. The beginning of an African-American press tradition began in 1827 in New York City with
the publication of Freedom’sJournal by:
a. Mark Twain.
b. John B. Russwurm and the Reverend Samuel Cornish.
c. Benjamin Day.
d. Horace Greeley.
ANSWER: b
REFERENCES: Technology Helps Newspapers Reach New Readers
19. Which of the following is NOT associated with tabloid journalism?
a. New York Daily News
b. a photo of the execution of Ruth Snyder
c. investigative journalism on important public issues
d. full page pictures with short, punchy text
ANSWER: c
REFERENCES: Newspapers Dominate the Early 20th Century
20. America’sfirstSpanishlanguagenewspaper,El Misisipi, was published in what state?​
a. ​Mississippi
b. ​Georgia
c. ​New Mexico
d. ​Texas
ANSWER: b
REFERENCES: Technology Helps Newspapers Reach New Readers
CengageLearningTesting,PoweredbyCogneroPage5
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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21. What new medium presented the biggest threat to newspapers in the 1950s?​
a. ​Magazines
b. ​Radio
c. ​Internet
d. ​Television
ANSWER: d
REFERENCES: Television Brings New Competition
22. What are syndicates?​
a. ​News agencies that provide content to newspapers for a price
b. ​Reporting bureaus located in other countries
c. ​Advertising agencies at purchase ads for large companies
d. ​Newspapers with multiple locations
ANSWER: a
REFERENCES: Newspapers at Work
23. AccordingtotheImpact/Convergencebox,“NewspaperReadersPreferthePrinted
Paper,ButMobileAccessIsIncreasing,”whichofthefollowingistrue?
a. Most regular newspaper readers prefer to read the newspaper online.
b. There are now more online-only newspapers than traditional print newspapers.
c. Most regular newspaper readers prefer accessing stories on their mobile devices.
d. About 29 percent of readers are now accessing both the print and online editions of
newspapers.
ANSWER: d
REFERENCES: Internet Editions Open Up New Markets
24. AccordingtotheImpact/Profilebox,“IdaB.WellsUsesHerPentoFight19thCentury
Racism,”whichofthefollowingistrueaboutthegroundbreakingjournalist?
a. She was an African American woman who eventually owned the Memphis Free Speech and
Headlight.
b. She wrote about three African-American men who were jailed and killed, then later had her
newspaper office ransacked.
c. Shewasactiveinthewomen’ssuffragemovement.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Newspapers Dominate the Early 20th Century
CengageLearningTesting,PoweredbyCogneroPage6
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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25. Under the Alien and Sedition Laws of 1798, many editors were sent to jail for criticizing the
nation’sleaders.
a. True
b. False
ANSWER: True
REFERENCES: Publishers Fight for an Independent Press
26. Newspaper unions created standard wages for journalists and increased professionalism.
a. True
b. False
ANSWER: True
REFERENCES: Unionization Encourages Professionalism
27. ​Although newspaper circulation is declining, daily readership is rising, especially among
younger adults.
a. True
b. False
ANSWER: False
28. Twofeaturescommonintheeraof“jazzjournalism”weretabloidsandtheuseofmany
pictures.
a. True
b. False
ANSWER: True
REFERENCES: Newspapers Dominate the Early 20th Century
29. More than half of what is published in a daily newspaper is advertising.
a. True
b. False
ANSWER: True
REFERENCES: Today’sNewspaperAudienceIsaMovingTarget
30. ​Today, most major cities have at least two daily newspapers.
a. True
b. False
ANSWER: False
REFERENCES: Newspapers Expand and Contract
CengageLearningTesting,PoweredbyCogneroPage7
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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31. In the late 19th and early 20th centuries, Joseph Pulitzer and William Randolph Hearst
demonstrated that newspapers focused on sensationalism could yield enormous profits.
a. True
b. False
ANSWER: True
REFERENCES: Newspapers Dominate the Early 20th Century
32. Althoughtheydidn’tlikeit,mostcolonialeditorspaidtheStampTaxtoavoidtroublewith
the government.
a. True
b. False
ANSWER: False
REFERENCES: Publishers Fight for an Independent Press
33. Today, chains and conglomerates own many American newspapers.
a. True
b. False
ANSWER: True
REFERENCES: Consolidation Increases Chain Ownership
34. The New York Sun is remembered because it was the first newspaper geared toward a
working class audience.
a. True
b. False
ANSWER: True
REFERENCES: Newspapers Seek Mass Audiences and Big Profits
35. What did the alternative press of the 1800s contribute to American journalism? Describe
the contributions of three alternative newspaper publishers of the 1800s.
ANSWER: Answersmayvary.​
REFERENCES: Technology Helps Newspapers Reach New Readers
36. Describe the working structure of a typical modern newspaper, listing the titles of the
major departments and their responsibilities. Who, by title, typically has oversight of all the
functions of a daily newspaper? How does the current structure differ from the structure
and operation of a colonial American newspaper?
ANSWER: Answersmayvary.​
REFERENCES: Newspapers at Work
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery
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37. Briefly describe the struggle of the colonial and early U.S. press to establish its
independence from government control, naming and briefly describing at least four key
events in the progress of that struggle.
ANSWER: Answersmayvary.​
REFERENCES: Publishers Fight for an Independent Press
38. Briefly discuss the pros and cons of the format of the national newspaper USA Today, as
seen by its readers and its critics. How is USA Today similar to and different from its other
national competitors? How do national newspapers accommodate local advertisers?
ANSWER: Answersmayvary.​
REFERENCES: Newspapers Fight to Retain Readers
39. Discuss the role of newspapers on the Internet and the ways in which Internet
newspapers will change or appeal to different kinds of newspaper readers.
ANSWER: Answersmayvary.​
REFERENCES: Internet Editions Open Up New Markets
Name: Class: Date:
Chapter 3: Newspapers: Mobilizing Delivery

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