1. Heinrich Hertz:
a. experimented with radio waves, which became known as Hertzian waves.
b. promoted advertising on the radio..
c. built the first wireless TV.
d. sent the first message by telegraph.
ANSWER: a
REFERENCES: Radio Takes a Technological Leap
2. Lee de Forest:
a. manufactured crystal detectors that could capture radio waves.
b. perfected a glass bulb called the Audion that could detect radio waves.
c. conducted experiments that led to the first voice broadcast.
d. started KDKA, the first commercial radio station.
ANSWER: b
REFERENCES: Broadcasting Is Born
3. David Sarnoff:
a. was the first president of CBS.
b. started KDKA, the first commercial radio station.
c. as a wireless operator, received a distress call from the sinking Titanic and eventually
becameRCA’sgeneralmanager.
d. perfected a glass bulb called the Audion that could detect radio waves.
ANSWER: c
REFERENCES: Broadcasting Is Born
4. The ________ is responsible for scheduling commercials on a radio station.
a. general manager
b. account executives
c. program manager
d. traffic department
ANSWER: d
REFERENCES: Radio Adapts to Television
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5. The Radio Act of 1912:
a. banned payola.
b. dictated that broadcasters could operate only in New York City.
c. forbid commercials on radio.
d. required federal licenses for people who wanted to broadcast or receive messages.
ANSWER: d
REFERENCES: Federal Government Regulates the Airwaves
6. Blanket licensing meant that:
a. all stations owned by the same company came up for license renewal at the same time.
b. the American Society of Composers, Authors and Publishers charged stations a fee for
licensed music.
c. stations paid musicians and composers directly for the rights to the music.
d. disc jockeys were discouraged from playing music.
ANSWER: b
REFERENCES: Radio Audience Expands Quickly
7. For several years, ____ operated two radio networks.
a. ABC
b. CBS
c. NBC
d. GE
ANSWER: c
REFERENCES: Radio Networks Expand
8. Edwin H. Armstrong:
a. eventually got rich from FM.
b. developed FM radio.
c. became president of RCA.
d. developed AM radio.
ANSWER: b
REFERENCES: Radio Adapts to Television
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9. Themancreditedwithinventing“format”radiois:
a. Alan Freed.
b. Reginald Fessenden.
c. Gordon McLendon.
d. David Sarnoff.
ANSWER: c
REFERENCES: Radio Adapts to Television
10. Payola:
a. isthepaymentofcashorgiftsbydiscjockeysorprogramdirectorstokeepcompetitors’
recordings off the air.
b. concerns the payment of cash or gifts by recording companies to disc jockeys or program
directors in exchange for air play.
c. does not violate FCC rules.
d. is allowed only in certain states.
ANSWER: b
REFERENCES: Radio Adapts to Television
11. NBC was formed based on an agreement among which 3 companies?
a. CBS, RCA, and BMI
b. RCA, GE, and Westinghouse
c. Sony, BMI, and ASCAP
d. GE, FCC, and KDKA
ANSWER: b
REFERENCES: Radio Networks Expand
12. The Telecommunications Act of 1996:
a. limits the number of radio stations that one company can own worldwide.
b. removed the limit on the number of radio stations a company can own in the United States.
c. encourages more local programming.
d. None of these answers is correct.
ANSWER: b
REFERENCES: Telecommunications Act of 1996 Overhauls Radio
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13. Cross ownership is:
a. illegal in the broadcast industry.
b. when a company owns individual radio and TV stations in the same market.
c. a specific format popular on AM radio.
d. when two companies share ownership of a radio station.
ANSWER: b
REFERENCES: Telecommunications Act of 1996 Overhauls Radio
14. The Telecommunications Act of 1996:
a. removed government restrictions on the radio industry.
b. prohibited cross-ownership.
c. stated that no company could own more than one radio station.
d. imposed more government control on the radio industry.
ANSWER: a
REFERENCES: Telecommunications Act of 1996 Overhauls Radio
15. Arbitron ratings have been criticized because they:
a. rely exclusively on telephone interviews.
b. give preference to rock and all-news formats.
c. under-report minority and non-English-speaking listeners.
d. All of these answers are correct.
ANSWER: c
REFERENCES: Are Radio Ratings Accurate?
16. Identifying a specific audience segment and programming is called:
a. narrowcasting.
b. demand programming.
c. digital audio broadcasting.
d. innovative formatting.
ANSWER: a
REFERENCES: Audience Divides into Smaller Segments
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17. The________,whichsaidbroadcastersmustoperateinthe“publicconvenience,interest
ornecessity,”becamethefoundationforallbroadcastregulation.
a. Radio Act of 1912
b. Radio Act of 1927
c. Telecommunications Act of 1996
d. Communications Act of 1934
ANSWER: b
REFERENCES: Radio Audience Expands Quickly
18. The most significant trend in radio today is toward:
a. network programming.
b. more music programming.
c. greater audience segmentation.
d. public radio popularity.
ANSWER: c
REFERENCES: Audience Divides into Smaller Segments
19. HD radio:
a. makes it possible for radio stations to transmit real-time text-based information services as
well as programming.
b. broadcasts overseas stations in the US.
c. is only available in subscription form from certain car companies.
d. is made possible by a small satellite transmitter in special radios.
ANSWER: a
REFERENCES: Streaming Splits Radio Industry Income
20. KDKA radio:
a. was the first station to broadcast election returns.
b. was the first commercial radio station.
c. was the first station to broadcast on a regular schedule.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Federal Government Regulates the Airwaves
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21. The disc jockey, as a media personality, was made possible by:
a. format radio.
b. the introduction of car radios.
c. cooperative broadcast licensing by BMI.
d. FM radio technology.
ANSWER: c
REFERENCES: Radio Adapts to Television
22. Which of the following is not true of National Public Radio?
a. NPR was established by the Radio Act of 1927.
b. NPR’sfirstnationalprogramwasonFMradio.
c. NPR receives some public funding, but depends primarily on private donations.
d. NPR has built a loyal audience for its drive time news and interview shows.
ANSWER: a
REFERENCES: Congress Creates National Public Radio
23. Satellite radio:
a. is supported primarily by advertising.
b. is reserved for news-talk programming.
c. is free.
d. is supported primarily by subscriptions.
ANSWER: d
REFERENCES: Digital Audio Delivers Internet and Satellite Radio
24. AccordingtotheImpact/Societybox,“WhereDoPeopleListentotheRadio?,”whatis
true about radio listening habits?
a. People mostly listen at home.
b. People listen more in the car than everywhere else combined.
c. The majority of radio listening is done at work.
d. People listen twice as much at work as they do at home.
ANSWER: b
REFERENCES: “TheWaroftheWorlds”ChallengesRadio’sCredibility
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25. AccordingtotheImpact/Moneybox,“WhichRadioFormatsAreMostPopular?,”oneof
the most popular radio formats is:
a. adult contemporary.
b. news / talk.
c. classic hits.
d. urban.
ANSWER: b
REFERENCES: Are Radio Ratings Accurate?
26. The first radio network was CBS, established in 1926.
a. True
b. False
ANSWER: False
REFERENCES: Radio Networks Expand
27. The War of the Worlds broadcast demonstrated that alarming information could be
misinterpreted by the public, and radio stations had to take responsibility for their
broadcasts.
a. True
b. False
ANSWER: True
REFERENCES: “TheWaroftheWorlds”ChallengesRadio’sCredibility
28. AlanFreed,whowasconvictedofpayola,coinedtheterm“rock‘n’roll.”
a. True
b. False
ANSWER: True
REFERENCES: Radio Adapts to Television
29. Edwin H. Armstrong is responsible for the existence of FM radio.
a. True
b. False
ANSWER: True
REFERENCES: Radio Adapts to Television
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30. Supporters of deregulation believe that radio will become more competitive because the
larger companies can give more financial support to their stations than single owners can.
a. True
b. False
ANSWER: True
REFERENCES: Telecommunications Act of 1996 Overhauls Radio
31. “Narrowcasting”allowsadvertiserstomorespecificallytargettheirmessagestoan
audience.
a. True
b. False
ANSWER: True
REFERENCES: Audience Divides into Smaller Segments
32. The Public Broadcasting Act of 1967 provided funding for public radio but not public
television stations.
a. True
b. False
ANSWER: False
REFERENCES: Congress Creates National Public Radio
33. There are many music-programmed radio stations now operating without disc jockeys.
a. True
b. False
ANSWER: True
REFERENCES: Radio Depends on Ready-Made Formats
34. Radio station programming delivers a targeted audience to advertisers better than
television programming.
a. True
b. False
ANSWER: True
REFERENCES: Portability and Immediacy Help Radio Survive
35. ASCAP still licenses its music stations with the same type of blanket licensing agreement
they’vebeenusingsincethe1920s.
a. True
b. False
ANSWER: True
REFERENCES: Radio Audience Expands Quickly
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36. How has the Telecommunications Act of 1996 affected the industry? What changes has it
brought about?
ANSWER: Answersmayvary.​
REFERENCES: Telecommunications Act of 1996 Overhauls Radio
37. Describe the role of the federal government in regulating radio broadcasting.
ANSWER: Answersmayvary.​
REFERENCES: Federal Government Regulates the Airwaves
38. Discuss the controversy over whether Arbitron radio ratings are accurate and what the
effects of potential inaccuracy may be.
ANSWER: Answersmayvary.​
REFERENCES: Are Radio Ratings Accurate?
39. Discuss the early development of radio networks.
ANSWER: Answersmayvary.​
REFERENCES: Radio Networks Expand
40. Discuss the impact of digital technologies on the delivery of radio signals and on the
future of commercial broadcasting revenue.
ANSWER: Answersmayvary.​
REFERENCES: Streaming Splits Radio Industry Income
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