1. The National Information Infrastructure is:
a. the largest cable TV chain.
b. run by the FCC.
c. thefederalgovernment’sefforttocoordinatealldifferentsenders,channelsandreceivers.
d. the storage system for digitized information.
ANSWER: c
REFERENCES: Government Attempts to Coordinate and Control the Net
2. A digital communication server is:
a. the equipment that delivers programs from their source to subscribers.
b. the process that condenses digital information into a smaller electronic space.
c. the device that enables a TV set to recognize digitized signals from a variety of sources.
d. oneperson’scommunicationthroughatransmittingdevicetolargeraudiences.
ANSWER: a
REFERENCES: Storage, Competing Systems and Security Bring Challenges
3. Signal or data compression means:
a. one-way communication.
b. a two-way, viewer-controlled electronic process.
c. a nearly obsolete means of storing information.
d. a method of squeezing information into a tiny electronic package.
ANSWER: d
REFERENCES: Storage, Competing Systems and Security Bring Challenges
4. WhichofthefollowingislikelytotakeplaceduringthesecondstageofPaulSaffo’s30
Year Rule?
a. excitement
b. lots of flux
c. confusion
d. the setting of a new standard
ANSWER: b
REFERENCES: Transformation Takes 30 Years
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Chapter 9 Internet Media: Widening the Web
5. Which of the following is NOT true about online advertising?
a. many commercial Web sites do not feature advertising.
b. businesses are still figuring out a sustainable income model for online content.
c. online advertising offers more opportunities for precise audience targeting than traditional
advertising.
d. ad robots can eavesdrop on online conversations to analyze what type of ad to send to a
consumer.
ANSWER: a
REFERENCES: Internet Combines Commerce, Information and Entertainment
6. Intellectual property rights:
a. concernusers’intelligencelevels.
b. concern the rights of creative people to be compensated for the use of their work.
c. mean that everyone should have free access to digital media.
d. mean that the government will not control any digital content.
ANSWER: b
REFERENCES: Protection Sought for Intellectual Property Rights
7. The Communications Decency Act, outlawing certain Internet content:
a. was struck down by the U.S. Supreme Court in 1997.
b. is still in force.
c. is part of the National Information Infrastructure.
d. now applies to television, too.
ANSWER: a
REFERENCES: Government Attempts to Coordinate and Control the Net
8. Digital transmissions of written words, audio and video are translated and stored as:
a. feedback
b. inventory
c. bits
d. analog
ANSWER: c
REFERENCES: Storage, Competing Systems and Security Bring Challenges
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Chapter 9 Internet Media: Widening the Web
9. The Internet is completely different from traditional media because of:
a. the fact it alone uses digital technology.
b. absence of central control for content.
c. its ability to attract advertisers.
d. its ability to attract subscribers.
ANSWER: b
REFERENCES: Government Attempts to Coordinate and Control the Net
10. The Internet is:
a. run by the U.S. government.
b. exactly like traditional media.
c. a combination of millions of computer networks sending and receiving data worldwide.
d. regulated by the Federal Communications Commission.
ANSWER: c
REFERENCES: Digital Communication Transforms Media
11. The person who is most responsible for creating the World Wide Web is:
a. Paul Saffo.
b. Esther Dyson.
c. Marc Andreessen.
d. Tim Berners-Lee.
ANSWER: d
REFERENCES: 20th-Century Discoveries Made Internet Possible
12. A browser is:
a. someone aimlessly searching the Web.
b. software that allows people to display and interact with information on Web pages.
c. the first page of a Web site that welcomes the user.
d. an electronic connection from one source of information to another.
ANSWER: b
REFERENCES: 20th-Century Discoveries Made Internet Possible
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13. The tool used to locate information in a computer database is a:
a. browser.
b. search engine.
c. home page.
d. link.
ANSWER: b
REFERENCES: 20th-Century Discoveries Made Internet Possible
14. The“digitaldivide”referstothefactthat:
a. people on the Internet are divided into serious users and amateur users.
b. most people are divided on the issue of the usefulness of the Web.
c. there is a lack of access to digital technology among low-income, rural and minority groups.
d. advertising on the Web is too expensive for most companies.
ANSWER: c
REFERENCES: Web Access Leaves Some People Behind
15. The main advantage for advertisers on the Web is:
a. advertising is free online.
b. they can get instant electronic feedback on the effectiveness of their ads.
c. they can better target older consumers.
d. they reach more people than by advertising in traditional media.
ANSWER: b
REFERENCES: Internet Combines Commerce, Information and Entertainment
16. Amazon.com continues to develop as a successful Web commercial venture because of:
a. at-home convenience.
b. broadening product categories.
c. affordability.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Internet Combines Commerce, Information and Entertainment
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17. The content of digital media:
a. is described by traditional media terminology.
b. has no relationship to traditional media content.
c. combines text, graphics, sound, and video.
d. includes all multimedia content.
ANSWER: c
REFERENCES: Digital Communication Transforms Media
18. Which is NOT one of the challenges facing the Internet?
a. Personal Privacy
b. Storage Capacity
c. Compatible Delivery
d. Government Deregulation
ANSWER: d
REFERENCES: Storage, Competing Systems and Security Bring Challenges
19. Themediatheorytermed“convergence”:
a. was introduced in 1978 by Nicholas Negroponte and the Massachusetts Institute of
Technology.
b. holds that media industries are combining economically and technologically.
c. predicted that print, broadcast/motion picture, and computer media would overlap
substantially by 2000.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Digital Media Support Convergence
20. Which of the following is not a reason that people avoid using the Internet:
a. They lack the resources to buy a computer.
b. They are older and unfamiliar with computer technology.
c. Public libraries have been slow to provide Internet usage for those without home computers.
d. They do not see a need for it in their daily lives.
ANSWER: c
REFERENCES: Web Access Leaves Some People Behind
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Chapter 9 Internet Media: Widening the Web
21. Internet Neutrality means:
a. Web sites do not take a position on political races.
b. the Internet is free for everyone.
c. Web site designers must register their site designation with a government agency.
d. Internet providers must keep their networks open and available to carry all legal content.
ANSWER: d
REFERENCES: FCC Promotes Internet Neutrality
22. AccordingtotheImpact/Convergencebox,“TheEvolutionofToday’sConvergence:
1978to2016,”whichofthefollowingistrue?
a. There was no convergence in 1978.
b. By the year 2000, the media were almost completely converged.
c. Today all media segments are almost completely intersecting.
d. The broadcast and motion picture industries do not converge well with the rest.
ANSWER: c
REFERENCES: 20th-Century Discoveries Made Internet Possible
23. AccordingtotheImpact/Moneybox,“HowMuchDoBusinessesSpendAnnuallyto
AdvertiseontheInternet?,”whichofthefollowingistrueaboutinternetadvertising?
a. It began in earnest in 1997.
b. It has gone up every year since 2000.
c. The amount spent has at least doubled every six years since 2000.
d. $37 million was spent on it in 2012.
ANSWER: c
REFERENCES: Internet Combines Commerce, Information and Entertainment
24. AccordingtotheImpact/Globalbox,“CanVideoGamesBeaForceforGood?,”whatis
the average age of video game players today?
a. 15
b. 20
c. 25
d. 30
ANSWER: d
REFERENCES: Social Networks Grow Globally
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Chapter 9 Internet Media: Widening the Web
25. AccordingtotheImpact/Societybox,“HowandWhereDoPeopleUseMobileMedia?,”
which of the following is true?
a. Consumers spend more time using mobile phones than watching TV.
b. People use mobile media for accessing email more than accessing other types of
information.
c. Mobile media use is growing, but it still lags behind traditional media such as television.
d. Fifty percent of consumers use their mobile phones while watching TV.
ANSWER: a
REFERENCES: Social Networks Grow Globally
26. The 30-year rule says it takes about 30 years for new ideas to be adopted into the culture.
a. True
b. False
ANSWER: True
REFERENCES: Transformation Takes 30 Years
27. Searchmarketinginvolvesplacingclients’adsnexttoconsumers’onlinesearchresults.
a. True
b. False
ANSWER: True
REFERENCES: Internet Combines Commerce, Information and Entertainment
28. Programming languages HTML and HTTP were developed by Microsoft.
a. True
b. False
ANSWER: False
REFERENCES: 20th-Century Discoveries Made Internet Possible
29. The Digital Millennium Copyright Act allows the free use of copyrighted material on the
Internet.
a. True
b. False
ANSWER: False
REFERENCES: Protection Sought for Intellectual Property Rights
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Chapter 9 Internet Media: Widening the Web
30. The culture of free information access still permeates the Web today.
a. True
b. False
ANSWER: True
REFERENCES: 20th-Century Discoveries Made Internet Possible
31. Digital delivery systems are standardized throughout the country.
a. True
b. False
ANSWER: False
REFERENCES: Storage, Competing Systems and Security Bring Challenges
32. Placing something on the World Wide Web is called publishing.
a. True
b. False
ANSWER: True
REFERENCES: 20th-Century Discoveries Made Internet Possible
33. AccordingtotheImpact/Societybox,“WhyDoPeopleUseSocialMedia?,”mostadults
use social media to stay in touch with family and friends.
a. True
b. False
ANSWER: True
REFERENCES: Government Attempts to Coordinate and Control the Net
34. AccordingtotheImpact/Societybox,“WhichSocialMediaSitesAreMorePopular?,”
Twitter is the second most popular social media site.
a. True
b. False
ANSWER: False
REFERENCES: Government Attempts to Coordinate and Control the Net
35. AccordingtotheImpact/Globalbox,“ChineseAccesstoGmailCut,RegulatorsBlamed,”
Google closed its mainland China search engine in 2009 due to censorship issues.
a. True
b. False
ANSWER: True
REFERENCES: Protection Sought for Intellectual Property Rights
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Chapter 9 Internet Media: Widening the Web
36. Discuss the advantages and disadvantages, for advertisers and for consumers, of
advertising and commerce on the Web.
ANSWER: Answersmayvary.​
REFERENCES: Internet Combines Commerce, Information and Entertainment
37. Print media adapted to the advent of radio, and movies and radio reacted to the advent of
television. Do you think that television, radio, movies, and print media have successfully
adapted to the Internet? Have they also adapted to the mobile Internet? Why or why not?
Provide examples.
ANSWER: Answersmayvary.​
REFERENCES: Consumers Intersect with Technology
38. Name three major obstacles the Internet system must overcome in order to achieve its
potential and discuss some specifics about the challenges of each.
ANSWER: Answersmayvary.​
REFERENCES: Storage, Competing Systems and Security Bring Challenges
39. Identify the organization designated to coordinate all senders, channels, and receivers in
the digital communication network in the United States, and identify three principles that
guidedthecreationofthenation’stelecommunicationsstructure.
ANSWER: Answersmayvary.​
REFERENCES: Government Attempts to Coordinate and Control the Net
40. Discuss the role the U.S. government has played over the past two decades in
coordinating and controlling the Internet.
ANSWER: Answersmayvary.​
REFERENCES: Discuss the role the U.S. government has played over the past two decades in
coordinating and controlling the Internet.
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Chapter 9 Internet Media: Widening the Web