1. Who launched the Pocket Book series?
a. JD Salinger
b. Thomas Paine
c. Benjamin Franklin
d. Robert de Graff
ANSWER: d
REFERENCES: Cheaper Books Create a Mass Market
2. Benjamin Franklin started:
a. the first circulating library in America.
b. the first American book printing press.
c. the first bookstore.
d. the first American publishing house.
ANSWER: a
REFERENCES: How American Book Publishing Grew
3. The first book published in America was:
a. PoorRichard’sAlmanack.
b. The Bay Psalm Book.
c. Pilgrim’sProgress.
d. Common Sense.
ANSWER: b
REFERENCES: How American Book Publishing Grew
4. The International Copyright Law of 1891 required:
a. that all authors had to give permission to publish their work.
b. that only American authors had to be paid for their works.
c. that foreign authors be paid less for their work.
d. that publishers did not have to pay royalties to any author.
ANSWER: a
REFERENCES: How American Book Publishing Grew
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Chapter 2: Books: Rearranging the Page
5. Paperback books:
a. drastically lowered the price of books.
b. democratized reading in America.
c. became popular when Pocket Books began publishing best-sellers in 1939.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Cheaper Books Create a Mass Market
6. Grove Press in the late 1950s and early 1960s:
a. sold the first paperback books.
b. outraged consumers by publishing gay-themed books.
c. challenged censorship laws by publishing Lady Chatterley’s Lover and The Autobiography of
Malcolm X.
d. lost its fight against censorship in the Supreme Court.
ANSWER: c
REFERENCES: How American Book Publishing Grew
7. Who is responsible for setting up a schedule for the publishing of a book?
a. the production editor
b. the media editor
c. the acquisitions editor
d. the manufacturing supervisor
ANSWER: a
REFERENCES: How Do Books Get Published?
8. The most significant change in the marketing of books in the past 40 years has been:
a. the growth of bookstore chains and Internet retailers.
b. the use of TV ads to promote book sales.
c. the rise of the discount bookstore.
d. the success of mail-order bookstores.
ANSWER: a
REFERENCES: Corporations Demand Higher Profits
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Chapter 2: Books: Rearranging the Page
9. A book that sells millions of copies by a well-known author is called:
a. a subsidiary sale.
b. a movie property.
c. a blockbuster.
d. All of these answers are correct.
ANSWER: c
REFERENCES: Corporations Demand Higher Profits
10. Typicallyanagent’sfeeis____oftheauthor’sroyalties.
a. 5 percent
b. 15 percent
c. 25–30percent
d. 40 percent
ANSWER: b
REFERENCES: Books Begin with Authors and Agents
11. One of the advantages of small presses is:
a. they can specialize in topics or types of writing that may be unattractive to larger publishers.
b. they lure well-known authors to them.
c. they make more money than the large presses.
d. they publish only poetry.
ANSWER: a
REFERENCES: Small Presses Seek Specialized Audiences
12. Which of the following is true about the book publishing industry?
a. Publishersattempttoreduceuncertaintywith“surefire”blockbusters.
b. The industry is decentralized among a number of very different sectors.
c. The industry combines modern production methods with old-fashioned procedures.
d. All of these answers are correct.
ANSWER: a
REFERENCES: Publishers Nurture Ideas and Try to Make a Profit
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Chapter 2: Books: Rearranging the Page
13. Using the contents of a book to create related products, such as movies and t-shirts, is
called:
a. subsidiary rights.
b. a blockbuster complex.
c. acquisitions.
d. fulfillment.
ANSWER: a
REFERENCES: How Do Books Get Published?
14. Which of the following is a change that has affected book publishing in the past 20 years?
a. the introduction of paperback books
b. the use of Internet to receive and transmit manuscripts
c. book clubs
d. libraries
ANSWER: b
REFERENCES: New Technologies Affect Production and Delivery
15. Book publishers pay authors by:
a. royalties.
b. word count.
c. page count.
d. number of sales.
ANSWER: a
REFERENCES: How American Book Publishing Grew
16. A royalty is:
a. a percentage of the selling price of each copy of a book.
b. a bonus paid when a book sells more copies than expected.
c. usually around between 20 and 25 percent of total sales.
d. None of these answers is correct.
ANSWER: a
REFERENCES: Books Begin with Authors and Agents
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Chapter 2: Books: Rearranging the Page
17. New American Library (NAL) was:
a. the first mass market publisher to issue books sympathetic to Native Americans.
b. anearlypublisherofchildren’sbooks.
c. the first American publisher to develop electronic books.
d. the first mass market publisher to issue serious books by and about African Americans.
ANSWER: d
REFERENCES: Cheaper Books Create a Mass Market
18. The biggest selling work published by colonial presses in the 1700s was:
a. the Bible.
b. Pamela by Benjamin Franklin.
c. Common Sense by Thomas Paine.
d. The Bay Psalm Book.
ANSWER: c
REFERENCES: How American Book Publishing Grew
19. Approximately one-third of all early American novels were written by:
a. political activists.
b. popular English authors.
c. women.
d. government officials.
ANSWER: c
REFERENCES: How American Book Publishing Grew
20. In trying to ensure the success of a book, publishers weigh:
a. the number of copies to print.
b. the promotability and past success of the writer.
c. promotions and advertising.
d. All of these answers are correct.
ANSWER: d
REFERENCES: Book Publishing at Work
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Chapter 2: Books: Rearranging the Page
21. Online bookselling and chain stores:
a. have not become a significant factor in the book publishing industry.
b. encourage sales of titles from small publishing houses.
c. have expanded the book market to people who did not buy many books.
d. have expanded the number of companies that control distribution.
ANSWER: c
REFERENCES: Corporations Demand Higher Profits
22. What is unique about the BiblioTech in San Antonio, Texas?
a. It is the largest library in the United States.
b. It is the first “bookless library” with 10,000 e-books on its virtual shelves.
c. It is a library operated by a major publishing company.
d. None of these answers is correct.
ANSWER: b
REFERENCES: Audiobooks and E-books Multiply the Audience
23. AccordingtotheImpact/Moneybox,“BookPublishing’sSixGlobalGiants,”whereisthe
parent company of Random House publishing located?
a. United States of America
b. United Kingdom
c. Germany
d. France
ANSWER: c
REFERENCES: Books Begin with Authors and Agents
24. AccordingtotheImpact/Moneybox,“HowDoBookPublishersMakeTheirMoney?,”
what percentage of book sales are e-books?
a. 8%
b. 11%
c. 22%
d. 37%
ANSWER: b
REFERENCES: The Book Industry Has Three Major Markets
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Chapter 2: Books: Rearranging the Page
25. AccordingtotheImpact/Convergencebox,“EBookRestrictionsLeave‘Buyers’with
FewRights,”whichofthefollowingistrue?
a. Buyers have the right to lend the book or give it away.
b. If bought on one format, such as iPad, the buyer has the right to read it in another e-book
format such as Kindle.
c. The book seller has the right to take the book back without warning.
d. Buyers have unlimited rights to the e-book.
ANSWER: c
REFERENCES: Investors Buy Up Publishing Companies
26. Author royalties generally range between 6 and 15 percent of the cover price of books.
a. True
b. False
ANSWER: True
REFERENCES: Books Begin with Authors and Agents
27. Many American book publishing firms are owned by large media corporations.
a. True
b. False
ANSWER: True
REFERENCES: Investors Buy Up Publishing Companies
28. It takes six months from the time a book deal is signed by an editor until it is published.
a. True
b. False
ANSWER: False
REFERENCES: Book Publishing at Work
29. Theauthorusuallycreatesabook’scoveranddecidesonatypeface.
a. True
b. False
ANSWER: False
REFERENCES: How Do Books Get Published?
30. Many large publishers will only look at manuscripts that are submitted by agents.
a. True
b. False
ANSWER: True
REFERENCES: Books Begin with Authors and Agents
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Chapter 2: Books: Rearranging the Page
31. The number of new books published has remained stable, but the per-copy price is rising
fast.
a. True
b. False
ANSWER: True
REFERENCES: The Book Industry Has Three Major Markets
32. The most promising growth area in book publishing today is electronic books (e-books).
a. True
b. False
ANSWER: True
REFERENCES: Audiobooks and E-books Multiply the Audience
33. Royaltiesonsalesofabookmustexceedtheamountoftheauthor’sadvanceonthebook
before the author receives additional money for sales of the book.
a. True
b. False
ANSWER: True
REFERENCES: Books Begin with Authors and Agents
34. Paperback books, because of their size, were first misunderstood by potential readers as
shortened versions of full-length original books.
a. True
b. False
ANSWER: True
REFERENCES: Cheaper Books Create a Mass Market
35. The establishment of compulsory education had little effect on the book publishing
industry.
a. True
b. False
ANSWER: False
REFERENCES: How American Book Publishing Grew
36. List and explain 3 technological advances in the past 40 years that have changed book
publishing.
ANSWER: Answerswillvary.​
REFERENCES: New Technologies Affect Production and Delivery
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Chapter 2: Books: Rearranging the Page
37. Discuss the impact of Internet retailers on the book publishing business. What are the
positives and negatives of purchasing books online rather than at a bookstore?
ANSWER: Answersmayvary.​
REFERENCES: Corporations Demand Higher Profits
38. Discuss the beginnings and development of paperback books and their role in the
democratization of reading in America.
ANSWER: Answersmayvary.​
REFERENCES: Cheaper Books Create a Mass Market
39. Discuss censorship issues, from the Grove Press battles over freedom of speech to more
current examples today. How have newer technologies changed the debate?
ANSWER: Answersmayvary.​
REFERENCES: Cheaper Books Create a Mass Market
40. Discuss how blockbusters and the blockbuster complex have affected publishing houses
both positively and negatively. Do you read more books that fit the blockbuster category
or those that are geared more to a specific audience?
ANSWER: Answersmayvary.​
REFERENCES: Corporations Demand Higher Profits
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Chapter 2: Books: Rearranging the Page