Archives
Business Communication Chapter 1 When Persuaders Attempt Appeal Their Audience Feelings
CHAPTER 1 SAMPLE TEST QUESTIONS 1. Which of the following is not true of persuasion? 2. When persuaders attempt to appeal to their audience s feelings and emotions they use which Aristotelian concept? a. ethos* b. pathos c. logos d. […]
Business Communication Chapter 10 Which The Following Does Not Describe Reasons
CHAPTER 10 SAMPLE TEST QUESTIONS 1. A neighbor comes over with her elementary school aged daughter and asks you to buy wrapping paper for her school fund raiser. You agree to purchase one roll. A few days later she returns […]
Business Communication Chapter 11 Mere Exposure Works Best When Used Promote
CHAPTER 11 SAMPLE TEST QUESTIONS 1. Which of the following is true about subliminal advertising? 2. Mere exposure works best when used to promote: a. products people have strong opinions about b. products have an especially negative opinion about c. […]
Business Communication Chapter 12 Process Designing Implementing And Controlling Programs Increase
CHAPTER 12 SAMPLE TEST QUESTIONS 2. A process of designing, implementing and controlling programs to increase the acceptability of a prosocial idea among population segments of consumers is _______. a. communication analysis b. diffusion c. social marketing d. agenda-setting 3. […]
Business Communication Chapter 2 Which The Following Not Part The Expectancy value
CHAPTER 2 SAMPLE TEST QUESTIONS 1. Which of the following is NOT a part of the expectancy-value perspective: 2. You hear the opposition presidential candidate speak at a convention and assume the message differs more than it actually does. You […]
Business Communication Chapter 3 Which of the following is not part of the theory of reasoned action?
CHAPTER 3 PRACTICE TEST QUESTIONS 1. A college freshmen wants to date a straight-A peer who is a chemistry major and begins to take a sudden interest in chemistry. The attitude fulfills which function: 2. Which of the following is […]
Business Communication Chapter 4 Scale Assumes Each Item Taps The
CHAPTER 4 SAMPLE TEST QUESTIONS 1. A _________ scale assumes each item taps the same underlying attitude and there are significant interrelationships among items. It presumes there are equal intervals between categories. Most commonly this is a 5 or 7 […]
Business Communication Chapter 5 Which The Following Not One The Necessary
CHAPTER 5 SAMPLE TEST QUESTIONS 1. Which of the following is NOT one of the necessary steps for learning using the Yale model of persuasion? 2. By ________ individuals often generate a large number of counter arguments, strengthening their opposition […]
Business Communication Chapter 6 The Charismatic Chemistry Between Speaker And Audience
CHAPTER 6 SAMPLE TEST QUESTIONS 1. The charismatic chemistry between a speaker and audience is a product of a particular set of: 2. Which of these is NOT a likely contextual factor of physical attractiveness? a. can be effective when […]
Business Communication Chapter 7 You Are Tasked Create Fear Appeal For
CHAPTER 7 SAMPLE TEST QUESTIONS 1. You are tasked to create a fear appeal for a social awareness campaign. What basic elements does the Extended Parallel Process Model suggest you have to be most effective? 2. The sleeper effect suggests […]
Business Communication Chapter 8 Which These Elaboration Likelihood Model Processes Best
CHAPTER 8 SAMPLE TEST QUESTIONS 1. Which of these Elaboration Likelihood Model processes best fits people high in need for cognition? 2. High self-monitors typically have attitudes that serve which function? a. value-expressive b. ego-defensive c. social adjustive d. knowledge […]
Business Communication Chapter 9 Which These Not Core Component Cognitive Dissonance
CHAPTER 9 SAMPLE TEST QUESTIONS 1. Which of these is NOT a core component of cognitive dissonance? 2. Dissonance theory asserts that dissonance occurs: a. before a difficult decision is made when two cognitions are psychologically inconsistent b. after a […]
Media Studies Chapter 1 Homework Rosenbaum 1986 Persuasion Occurs Atmosphere Free Choice
9 PART I: FOUNDATIONS CHAPTER 1: INTRODUCTION TO PERSUASION Chapter objectives This chapter introduces students to persuasion and the study of attitude change. It discusses the significant role persuasion plays in everyday life ranging from advertising to politics and other […]
Media Studies Chapter 10 Homework Disrupt then reframe Technique Mildly Disrupt The Script Persuasive
46 CHAPTER 10: INTERPERSONAL PERSUASION Chapter objectives This chapter focusing on concepts and research related to interpersonal persuasion. The compliance, including such classic influence techniques as foot–in-the-door, door-in-the-face, and low-balling, among others. The text discusses their many applications to interpersonal […]
Media Studies Chapter 11 Homework After Certain Point Repetition Leads Boredom Tedium
49 5. PART III: PERSUASION IN AMERICAN SOCIETY CHAPTER 11: ADVERTISING Chapter objectives Advertising is a topic with which we are all familiar. Even so, you may not fully appreciate its many subtle effects on attitudes and behavior. This chapter […]
Media Studies Chapter 12 Homework Try Whenever Possible Build Enforcement Into The
CHAPTER 12: COMMUNICATION CAMPAIGNS Chapter objectives This final chapter examines contemporary communication campaigns. The chapter brings together theories covered previously in the text along with introducing new macro-level theories. Campaigns covered range from crime prevention to anti-binge-drinking interventions. The chapter […]
Media Studies Chapter 2 Homework Ego Involvement The Attitude Linked Core Values
13 CHAPTER 2: ATTITUDES – DEFINITION AND STRUCTURE Chapter objectives This chapter introduces the concept of attitude as it relates to persuasion along with an explanation of beliefs and values. Students should come away with an understanding of the structure […]
Media Studies Chapter 3 Homework The Compatibility Principle Ajzen And Fishbein 1977
19 CHAPTER 3: ATTITUDES – FUNCTIONS AND CONSEQUENCES Chapter objectives This chapter discusses the functions that attitudes serve, the relationship between attitude functions and persuasion, and attitude-behavior consistency. It also details when individuals are more or less likely to have […]
Media Studies Chapter 4 Homework Pretest Items Make Sure People Understand Your
23 CHAPTER 4: ATTITUDE MEASUREMENT Chapter objectives This chapter details the most commonly used scales for attitude measurement and presents alternatives including unobtrusive and physiological measures. Suggestions are provided for how to write good attitude items. Further, the pros and […]
Media Studies Chapter 5 Homework Two Distinct Ways People Process Communication Through
PART II: CHANGING ATTITUDES AND BEHAVIOR CHAPTER 5: PROCESSING PERSUASIVE COMMUNICATIONS Chapter objectives This chapter introduces cognitive processing of persuasive messages. It explains the role that process plays in persuasive communication effects. The chapter introduces the Cognitive Response Approach, the […]
Media Studies Chapter 6 Homework Source Factors Persuasion Objectives This
31 – SOURCE FACTORS IN PERSUASION Chapter objectives This chapter explores charisma and other factors of communication sources. It discusses aspects of authority in great detail with a focus on Milgram’s classic study of obedience and the 2009 replication study. […]
Media Studies Chapter 7 Homework Threat Convince There Danger Severity And
35 CHAPTER 7: MESSAGE FACTORS Chapter objectives This chapter focuses on message factors including message structure, the impact of one-sided versus two-sided messages, and conclusion drawing on attitudes. It discusses evidence and explores issues involving types of evidence that are […]
Media Studies Chapter 8 Homework Dogmatism The Tendency Close Off
CHAPTER 8: PERSONALITY AND PERSUASION Chapter objectives This chapter reviews notions of personality and susceptibility to persuasion. It focuses on personality factors that influence persuaability, or susceptibility to persuasive communications. Terms and issues to know Argumentativeness Dogmatism Gender and persuasibility […]
Media Studies Chapter 9 Homework These Actions Are Counter attitudinal Person Freely Chooses
43 CHAPTER 9: COGNITIVE DISSONANCE THEORY Chapter objectives This chapter introduces cognitive dissonance theory, a classic psychological perspective on attitudes. It provides an overview of instances where an individual is more likely to experience cognitive dissonance and ways individuals commonly […]