CHAPTER 4
SAMPLE TEST QUESTIONS
1. A _________ scale assumes each item taps the same underlying attitude and there are
significant interrelationships among items. It presumes there are equal intervals between
categories. Most commonly this is a 5 or 7 point scale.
2. Which of the following is NOT true of the Guttman scale?
d. progresses from items easiest to accept to those most difficult to endorse
3. Ratings based on bipolar adjectives are suggestive of what type of scale?
4. If individuals were asked to read or view a message and list their cognitive reaction, this
5. TRUE ORFALSE? Physiological measurements can be used as an indirect method to
7. Provide examples of two indirect methods to measure attitudes. What are the pros and
cons of these methods?
8. Provide four suggestions from the text on asking good questions.