CHAPTER 1
SAMPLE TEST QUESTIONS
1. Which of the following is not true of persuasion?
2. When persuaders attempt to appeal to their audience s feelings and emotions they use
which Aristotelian concept?
3. According to the text definition of persuasion, which of these would NOT be regarded as
a persuasive message?
4. A postcard arrives in the mailbox of Democrat supporters across the country. All of the
supporters are already aware of their candidate who is running in the upcoming election.
5. A radio ad tells you how grocery store Cheapo-Mart may not have always had the
cleanest stores in the past or most helpful service. However, the ad states, Cheapo-Mart
has made huge improvements to their stores. The stores are clean and service is helpful.
6. A commercial on television advertises a product called iThink that has just come out. It
depicts youthful, stylish people dancing around with their new miniature phone-computer-
7. Describe, using specific details, what Aristotle contributed to the study of persuasion.