CHAPTER 12
SAMPLE TEST QUESTIONS
2. A process of designing, implementing and controlling programs to increase the
acceptability of a prosocial idea among population segments of consumers is _______.
3. Which of the following is NOT a strategic step in a social marketing campaign?
4. Which best describes the three major categories that mass media effects fall into?
5. Social norms marketing approaches focus on changing:
6. Describe the process you would go through to create a social campaign. What steps
would you use? What checks and balances might you put in place to make sure your
campaign is going successfully?
7. Consider what you have learned from the text all together. When would attitude be
predictive of behavior? What could you do when designing a social marking campaign to
aid individuals to move from attitude to changing their behavior? What social, political,
cultural, and personality characteristics should you take into account?