CHAPTER 5
SAMPLE TEST QUESTIONS
1. Which of the following is NOT one of the necessary steps for learning using the Yale
model of persuasion?
2. By ________ individuals often generate a large number of counter arguments,
strengthening their opposition to the advocated position.
3. Heuristic processing is most similar to which of these:
4. Constituents are highly involved in the issue of health care reform. What factors would be
important to consider for persuasive messages about health care reform for these
individuals?
5. Describe how inoculation theory works. Provide details to support your statements.
6. Would a persuasive speaker want to forewarn their audience? Why or why not?
7. Detail the types of situations individuals are likely to use central or peripheral processing.