Archives: Quiz

Chapter Nine: Racial Inequality Which theory is based on the sociological belief that problems relating to racism are more “in the world” than “in the head,” meaning more about society and less about individuals. a. Utilitarian b. Deficiency c. Bias […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Nine: Racial Inequality Multiple Choice Questions TB_Q9.1.1 From the Latin for “to crush,” the word _____ means the mistreatment or exploitation of a group. a. oppression b. racism […]

Chapter Eight: Class The _____, which is based on the minimal amount of money required for a subsistence level of life, was first set by the Social Security Administration in the 1960s. a. supplemental poverty level b. official poverty line […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Eight: Class Multiple Choice Questions TB_Q8.1.1 Jillian earned $10 per hour as gallery assistant. This money represents her a. income. b. wealth. c. earning potential. d. net worth. […]

Chapter Seven: Social Stratification Source ID: 1.0.31 Learning Objective: LO 7.2: Critique the deficiency theories of class stratification. Topic/Concept: Explanations of Class Stratification: Deficiency Theories Difficulty Level: Moderate Skill Level: Understand the Concepts TB_Q7.2.32 The chapter suggests that the 2007–2009 […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Seven: Social Stratification Multiple Choice Questions TB_Q7.1.1 All known societies have some system of _____, dividing groups according to rank, caste, or class. a. social stratification b. segregation […]

Chapter Six: Deviance Some studies have shown that more than _____ of prison inmates are functionally illiterate. a. 30% b. 40% c. 50% d. 60% Answer: d. 60% Source ID: 1.0.18 Learning Objective: LO 6.2: Critique the theories that point […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Six: Deviance Multiple Choice Questions TB_Q6.1.1 The term “deviance” refers to a. behavior that does not conform to social expectations. b. biologically created reality. c. behavior that is […]

In Conflict and Order, 14th edition The chapter suggests that treatment of the mentally ill, often through the use of drugs, is an attempt to a. make the normal more abnormal. b. validate, enforce, and reinforce the established ways of […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Five: Social Control Multiple Choice Questions TB_Q5.1.1 To influence members of a society that deviate from its norms, social groups exert two types of social control called a. […]

Chapter Four: Socialization TB_Q4.3.32 While the family may be the most important agent of socialization, a child’s _____ become increasingly important as a transmitter of social norms and values. a. own opinions b. religious ideas c. peers d. extracurricular activities […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Four: Socialization Multiple Choice Questions TB_Q4.1.1 _____ is the process of learning cultural values, norms, and expectations. a. Belief systems b. Culturization c. Aculturalization d. Socialization Learning Objective: […]

Chapter Three: Culture Competition pervades all aspects of American society, and our emphasis on winning can create problems. Which of the following would be considered a healthy form of competition? a. Professional athletes using steroids b. Corporations ignoring long-term damage […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Three: Culture Multiple Choice Questions TB_Q3.1.1 Defined as cultural patterns that are widespread, _____ constantly shifts as technology advances and as the media promotes new or different ideas […]

In Conflict and Order, 14th edition TB_Q2.2.29 Items such as the national flag and the Constitution are held in high esteem because they are a. products of dissidence. b. symbols of privilege. c. unifying symbols. d. civic pride objects. Answer: […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter Two: The Duality of Social Life: Order and Conflict Copyright © 2015 Pearson Education, Inc. All rights reserved. 1 Eitzen, In Conflict and Order: Understanding Society, 14th Edition, […]

In Conflict and Order, 14th edition When a sociologist gathers data on a particular group of people, such as current statistics on income, housing, or education, she must ask which type of questions? a. Factual b. Comparative c. Historical d. […]

Eitzen, In Conflict and Order: Understanding Society, 14th Edition, Test Bank Chapter One: The Sociological Perspective TB_Q1.1.1 _____ is the scholarly discipline concerned with the systematic study of human society. a. Biology b. Psychology c. Positivism d. Sociology Answer: d. […]

119) When reactions to a small scale marketing effort are used to predict reactions in a larger area, the testing method is: A) emotional response. B) position advertising copytesting (PACT) principles. C) a test market. D) a simulation model. Question […]

84) Describe advertising research tracking and what it can be used to evaluate. Question Tag: Synthesis AACSB Category: Reflective thinking Objective: 15-3 85) Discuss the value of copytesting. Answer: Copytesting can provide information about the effectiveness of a campaign or […]

37) With regard to copytesting, the current thought by a number of marketing professionals is that the test: A) favors affective approaches over rational approaches. B) inspires creativity. C) is necessary primarily because of the issue of accountability. D) is […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 15 Evaluating an Integrated Marketing Program 1) An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n): A) respondent behavior evaluation. […]

154) Ambush marketing occurs when a brand attempts to associate itself with a competing brand through comparative advertising. Question Tag: Definition (Concept) AACSB Category: Ethical understanding and reasoning Objective: 14-6 155) With direct ambush marketing, a brand suggests or hints […]

129) Although giving or receiving bribes in business-to-business interactions is illegal in the United States, in some countries, such as France and Germany, bribes are: A) permitted for international firms doing business in France or Germany. B) permitted for French- […]

86) If a business files a complaint with the NAD of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will: A) issue a cease […]

45) In terms of substantiation of advertising claims, the FTC and the courts state that evidence presented must be for the exact product being tested, not for a similar product. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 14 Regulations and Ethical Concerns 1) The agency that would be concerned with the salt content in foods would be the: A) Federal Trade Commission. B) Federal Communications Commission. C) United […]

173) When a firm supports a specific event, such as a local youth baseball tournament, it is ________ marketing. A) sponsorship B) event C) cause-related D) tie-in Question Tag: Application AACSB Category: Application of knowledge Objective: 13-6 174) A Hispanic […]

134) Claiming a product is low-carb while displaying the waistline of a thin person is an example of an enhancement strategy. Question Tag: Critical Thinking AACSB Category: Reflective thinking Objective: 13-4 135) Reactive damage control strategies include internet interventions, crisis […]

92) While Coca-Cola is involved in pro-environmental activities, the company does not widely publicize these activities because company leaders believe they will not gain more customers from the publicity. Question Tag: Critical Thinking AACSB Category: Reflective thinking Objective: 13-3 93) […]

44) The marketing department tends to deal with customers and potential customers while the public relations department deals with the other non-customers. Question Tag: Definition (Concept) AACSB Category: Reflective thinking Objective: 13-2 45) Strong corporate and brand names can enhance […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 13 Public Relations and Sponsorship Programs 1) Interstate Batteries’ involvement with NASCAR is an example of: A) involvement. B) event marketing. C) green marketing. D) sponsorship. Question Tag: Application AACSB Category: […]

164) A trade promotion is a physical product sent as part of a promotional deal. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 12-4 165) Consumer promotions are for end-users while trade promotions are for channel members. Answer: […]

137) Exit fees are paid for: A) covering the cost of removing unsuccessful products from inventory. B) getting a retailer to agree to limit purchases from another vendor. C) shipping costs. D) cooperative advertising programs. Question Tag: Definition (Concept) AACSB […]

91) Shania received a sample of a new tea drink when she attended a football game in Miami. This is an example of instant redemption sampling. Question Tag: Critical Thinking AACSB Category: Application of knowledge Objective: 12-2 92) In recent […]

41) In recent years, marketers have increased the use of which medium for distributing samples? A) broadcast media B) freestanding inserts C) magazines D) direct mail Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 12-2 42) The primary […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 12 Sales Promotions 1) When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale, it is a: A) consumer promotion. B) […]

170) In handling objections during the sales call, Gavin (the salesperson) normally will say “yes, but…” then proceed to explain his brand’s benefits or features that will address the objection raised. This approach is called the ________ method. A) compensation […]

141) Direct sales are not an attractive method for selling products to consumers. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 11-4 142) Through search engine optimization, brand managers can place direct response ads before consumers who are […]

91) The most common database-driven marketing programs are permission marketing, frequency programs, and digital marketing. Question Tag: Definition (Concept) AACSB Category: Information technology Objective: 11-3 92) A permission marketing program means promotions are only sent to customers who grant permission […]

48) Through lifetime value analysis, a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing. Question Tag: Definition (Concept) AACSB […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 11 Database and Direct Response Marketing and Personal Selling 1) Successful database marketing emphasizes two things: A) sales and contribution margin. B) identifying customers and building relationships. C) lifetime value of […]

161) The majority of purchase decisions are made in retail stores. Question Tag: Synthesis AACSB Category: Reflective thinking Objective: 10-4 162) In a survey of about 600 consumers, the biggest impact on clothing purchases was in-store advertising. Answer: TRUE Difficulty: […]

128) All of the following would be considered alternative media except: A) local and state government facilities. B) billboards. C) escalators. D) shopping bags. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 10-3 129) In selecting alternative media […]

87) What is guerilla marketing? How is it different from traditional marketing? Question Tag: Synthesis AACSB Category: Application of knowledge Objective: 10-1 88) What is lifestyle marketing? Answer: Lifestyle marketing is a form of guerilla marketing. The goal is to […]

37) All of the following concepts are associated with guerilla marketing except: A) requires energy and imagination. B) designed to obliterate the competition. C) aims messages at individuals and small groups. D) “you marketing,” based on how we can help […]

Integrated Advertising, Promotion, and Marketing Communications, 7e (Clow) Chapter 10 Alternative Marketing 1) All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. B) alternative marketing programs […]

131) Content seeding by brands can be any type of incentive that offers information, uniqueness, novelty, or financial benefits. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 9-4 132) A common method of content seeding is offering some […]

89) In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative is also important. Question Tag: Definition (Concept) AACSB Category: Reflective thinking […]

40) Approximately 42 percent of online consumers use multiple social networking sites. Question Tag: Definition (Concept) AACSB Category: Application of knowledge Objective: 9-2 41) If a brand wants to target African-Americans through social media, a good social networking site to […]