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154) Ambush marketing occurs when a brand attempts to associate itself with a competing brand
through comparative advertising.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-6
155) With direct ambush marketing, a brand suggests or hints it is associated with a major
sporting event when it is not an official sponsor.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 14-6
156) If a company creates an impression that it is a sponsor of an event when it is not, it is called
allusion marketing.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 14-6
157) Wanting to capitalize on the audience around the Olympics, a company substantially
increases its advertising budget, but is not an official sponsor. This would be an example of
distractive ambush marketing.
Question Tag: Definition (Concept)
AACSB Category: Reflective thinking
Objective: 14-6
158) If a company sets up a booth near a major sporting event, such as the Olympics, but is not
an official sponsor of the event, it is called saturation ambush marketing.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-6
38
159) Buzz marketing involves pitching the benefits of a product to other people without
revealing you are paid or compensated by the company to do so.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-6
160) Stealth marketing is an excellent means of getting around much of the advertising clutter to
create buzz about a particular brand.
Question Tag: Critical Thinking
AACSB Category: Ethical understanding and reasoning
Objective: 14-6
161) What is brand infringement?
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-6
162) The philosophy of life that involves maximizing pleasure and minimizing pain is:
A) utilitarianism.
B) individualism.
C) hedonism.
D) homeostasis.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
163) The philosophy that suggests a balance of a variety of urges throughout life is best is:
A) utilitarianism.
B) individualism.
C) hedonism.
D) homeostasis.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
39
164) Hedonism is a philosophy that:
A) involves maximizing pleasure and minimizing pain.
B) offers a version of philosophy based on the Golden Rule, which means do unto others what
you would have them do unto you.
C) involves balancing a variety of urges throughout a person's life.
D) offers guidelines regarding right and wrong as well as what is acceptable and what is not
acceptable, within a geographic area.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
165) Homeostasis is a philosophy that:
A) involves maximizing pleasure and minimizing pain.
B) offers a version of philosophy based on the Golden Rule, which means do unto others what
you would have them do unto you.
C) involves balancing a variety of urges throughout a person's life.
D) offers guidelines regarding right and wrong as well as what is acceptable and what is not
acceptable, within a geographic area.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
166) In creating a foundation and framework for ethical guidelines, the concept of law:
A) involves maximizing pleasure and minimizing pain.
B) offers a version of philosophy based on the Golden Rule, which means do unto others what
you would have them do unto you.
C) involves balancing a variety of urges throughout a person's life.
D) offers guidelines regarding right and wrong as well as what is acceptable and what is not
acceptable, within a geographic area.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
40
167) In creating a foundation and framework for ethical guidelines, most religions:
A) involve maximizing pleasure and minimizing pain.
B) offer a version of philosophy based on the Golden Rule, which means do unto others what
you would have them do unto you.
C) involve balancing a variety of urges throughout a person's life.
D) offer guidelines regarding right and wrong as well as what is acceptable and what is not
acceptable, within a geographic area.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
168) Although there are many disagreements about what is right and wrong, an overriding
constant may be that ethical actions, moral correctness, and social responsibility all boil down to:
A) common sense.
B) religious beliefs.
C) the legal system.
D) materialistic attitudes.
Question Tag: Critical Thinking
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
169) Hedonism is the natural craving for balance in one's life.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
170) Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
171) In terms of foundations and frameworks for guiding human behavior, legal systems are
designed to tell people what they can and cannot do.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
41
172) Individuals and organizations have responded to the need for a more ethical environment by
creating ethics training programs, codes of ethics, and ethics consulting systems.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
173) The term whistle-blower is used to describe an individual who is willing to go public with
charges about an organization that is doing something illegal or unethical.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
174) Identify and describe the four primary philosophies of life.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-7
175) The United States and many Western countries use the form of law known as ________
law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
42
176) A form of law based on local customs, traditions, and precedents is _______ law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
177) A form of law based on a broad set of legal principles and decisions made based on legal
codes that have been written over time is ________ law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
178) A form of law present in many European countries is ________ law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
179) A form of law present in many Islamic countries is ________ law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
43
180) A form of law based on religious teachings is _______ law.
A) moral
B) theocratic
C) civil
D) common
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
181) In the United States and many Western nations, the form of law that is used is called civil
law.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
182) In many European countries, the form of law that is used is called common law.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
183) In Islamic countries, the form of law that is used is called theocratic law.
Question Tag: Definition (Concept)
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
184) Civil law is based on local customs, traditions, and precedents.
Question Tag: Critical Thinking
AACSB Category: Ethical understanding and reasoning
Objective: 14-8
44
