Archives: Quiz

Name: Class: Date: Chapter 13: Decision Making II: Alternative Evaluation and Choice Copyright Cengage Learning. Powered by Cognero. Page 1 1. The lexicographic rule is a noncompensatory decision rule where the option selected must surpass a minimum cutoff across all […]

Name: Class: Date: Chapter 12: Decision Making I: Need Recognition and Search Copyright Cengage Learning. Powered by Cognero. Page 1 1. Brand loyalty occurs when a consumer simply buys a product repeatedly without any real attachment. a. True b. False […]

Name: Class: Date: Chapter 11: Consumers in Situations Copyright Cengage Learning. Powered by Cognero. Page 1 1. A circadian cycle is the rhythm of seasons that varies with the time of the year. a. True b. False ANSWER: False 2. […]

Name: Class: Date: Chapter 10: Microcultures Copyright Cengage Learning. Powered by Cognero. Page 1 1. All microcultures have identical and consistent role expectations for its members. a. True b. False ANSWER: False 2. Generations provide a good basis for marketing […]

Name: Class: Date: Chapter 09: Consumer Culture Copyright Cengage Learning. Powered by Cognero. Page 1 1. In Asian nations, where power distance is high, older people have more status than younger people. a. True b. False ANSWER: True 2. Role […]

Name: Class: Date: Chapter 08: Group and Interpersonal Influence Copyright Cengage Learning. Powered by Cognero. Page 1 1. Reference group influence for product selection tends to be weak for public luxuries. a. True b. False ANSWER: False 2. Jane is […]

Name: Class: Date: Chapter 07: Attitudes and Attitude Change Copyright Cengage Learning. Powered by Cognero. Page 1 1. Changing evaluations of an attribute is easier than changing the strength of a belief regarding that attribute. a. True b. False ANSWER: […]

Name: Class: Date: Chapter 06: Personality, Lifestyles, and the Self-Concept Copyright Cengage Learning. Powered by Cognero. Page 1 1. Products are rarely a part of self-expression for consumers. a. True b. False ANSWER: False 2. Brands are vehicles for consumers […]

Name: Class: Date: Chapter 05: Motivation and Emotion: Driving Consumer Behavior Copyright Cengage Learning. Powered by Cognero. Page 1 1. Consumer emotions influence how marketing messages are processed. a. True b. False ANSWER: True 2. Consumers are more likely to […]

Name: Class: Date: Chapter 04: Comprehension, Memory, and Cognitive Learning Copyright Cengage Learning. Powered by Cognero. Page 1 1. Consumers who reach the elaboration stage are least likely to meaningfully encode information. a. True b. False ANSWER: False 2. Knowledge […]

Name: Class: Date: Chapter 03: Consumer Learning Starts Here: Perception Copyright Cengage Learning. Powered by Cognero. Page 1 1. Comprehension refers to a consumer’s awareness and interpretation of reality. a. True b. False ANSWER: False 2. Research examining subliminal processing […]

Name: Class: Date: Chapter 02: Value and the Consumer Behavior Framework Copyright Cengage Learning. Powered by Cognero. Page 1 1. The same act of consumption cannot provide both utilitarian and hedonic value. a. True b. False ANSWER: False 2. Utilitarian […]

Name: Class: Date: Chapter 01: What is CB and Why Should I Care? Copyright Cengage Learning. Powered by Cognero. Page 1 1. In the basic consumption process, the realization of a need creates a want. a. True b. False ANSWER: […]

1. Acknowledging or celebrating the value of the one being eulogized will only make the family of the deceased feel sad.​ a. True b. False ANSWER: False 2. Because they are meant to fill a ritualistic function, ceremonial speeches are […]

1. Group formats include symposium, panel, forum, and debate.​ a. True b. False ANSWER: True REFERENCES: 36a Group Formats 2. It is impossible to avoid personal attacks in public debates​ a. True b. False ANSWER: False REFERENCES: 36 Introduction 3. […]

1. If you are going into the job market, it is important to project a professional image including your online image such as your Facebook or LinkedIn profile.​ a. True b. False ANSWER: True 2. Audience analysis is rarely useful […]

1. Educators have found that oral reports, debates, and group presentations are powerful ways to master subject matter.​ a. True b. False ANSWER: True REFERENCES: 34c Oral Assignments to Help You Master Subject Matter 2. A speech that requires students […]

1. Where you are speaking is one of the five basics to think about when planning your speech.​ a. True b. False ANSWER: False REFERENCES: 33a The Basics 2. All speaking contexts carry the expectations of a high level of […]

1. The final few practice sessions should be used for receiving feedback.​ a. True b. False ANSWER: False REFERENCES: 32a The Three Stages of Practice 2. The context in which you will be speaking will dictate the format your speech […]

1. Rather than building your credibility, citing sources during your speech can be distracting and is often unnecessary.​ a. True b. False ANSWER: False REFERENCES: 31a Weave in Supporting Materials Smoothly 2. Transitions are more important in speaking than in […]

1. Each of the three parts of your introduction should stand out as a clear and separate step.​ a. True b. False ANSWER: False REFERENCES: 30a The Introduction 2. It is important to set a tone of collaboration with your […]

1. Your text suggests that you should keep your audience involved, but not by using names of people in your audience.​ a. True b. False ANSWER: False REFERENCES: 29b How to Involve Your Audience 2. Neversay“aperson”or“one”ifyoucangiveaname.​ a. True b. False […]

1. Most nonstandard language is substandard and should be corrected to be in line with the dominant ways of speaking. a. True b. False ANSWER: False REFERENCES: 28c Appropriate Language 2. A formal speech should not be conversational.​ a. True […]

1. When you are an inexperienced, nervous speaker, speaking from a manuscript is the easiest and most effective mode of delivery.​ a. True b. False ANSWER: False 2. Settle on one mode of delivery and be sure that your speech […]

1. The first step in determining what presentation aid to use is to decide what type of equipment you will have on the speech day.​ a. True b. False ANSWER: False REFERENCES: 26a Determine What Aids Are Appropriate 2. There […]

1. Presenting a balanced view of pros and cons can add to your image of trustworthiness.​ a. True b. False ANSWER: True REFERENCES: 25c Bolster Your Credibility during Your Speech 2. Establishing credibility during your speech is more important than […]

1. There is one correct way to show reasoning in a speech outline.​ a. True b. False ANSWER: False REFERENCES: 23d Showing Links between Evidence and Claims 2. Pure, simple causal arguments are fairly common.​ a. True b. False ANSWER: […]

1. Arranging your arguments from strongest to weakest employs the primacy principle and is called the climax format.​ a. True b. False ANSWER: False REFERENCES: 22c Organizational Patterns 2. If you want the audience to take action from your persuasive […]

1. To explain a concept clearly, begin with simple examples and move toward more complex ones.​ a. True b. False ANSWER: True REFERENCES: 21a Help Your Listeners Grasp Information 2. Itisimportanttoprovidetheaudiencewitha“bigpicture”senseoftheentirespeechbeforegivingdetails.​ a. True b. False ANSWER: True REFERENCES: 21a Help […]

1. A speaker using induction is trying to lead an audience to a conclusion by demonstrating relationships between established premises.​ a. True b. False ANSWER: False REFERENCES: 20b Inductive Reasoning 20c Deductive Reasoning 2. There is only one way to […]

1. Full sentences must have both a subject and a predicate in order to provide a criterion against which to test the relevance of subordinate points.​ a. True b. False ANSWER: True REFERENCES: 19b The Full-Sentence Outline 2. Following the […]

1. There is basically one universal way to organize a speech.​ a. True b. False ANSWER: False REFERENCES: 18 Arranging Points 2. According to the text, the most frequently used speech organizational pattern is the topical pattern.​ a. True b. […]

1. Ideally, a speech should have between two and three main points.​ a. True b. False ANSWER: False REFERENCES: 17c Two to Five Main Points 2. You should use your thesis statement as a standard against which to test the […]

1. At the early stage of speech preparation a topic outline is more appropriate than a full sentence outline.​ a. True b. False ANSWER: True REFERENCES: 16b Identifying Potential Points 2. Concept mapping is a visual method of taking your […]

1. Speakers should always use as many statistics as possible.​ a. True b. False ANSWER: False REFERENCES: 15b Statistical Evidence 2. It is not necessary to evaluate the credibility of the authorities you cite when you use testimony as proof.​ […]

1. Your family and coworkers are rarely valuable sources of information.​ a. True b. False ANSWER: False REFERENCES: 14a Finding People with Relevant Information 2. It is productive to ask an interviewee if they would like to make a wrap-up […]

1. Web-based materials should be scrutinized and subjected to tests of credibility and reliability.​ a. True b. False ANSWER: True REFERENCES: 13c The Internet 2. Periodical indexes are for searching about a specific field such as engineering.​ a. True b. […]

1. Generally, when gathering research for your speech it is best to start with recorded information, and then seek out knowledgeable individuals.​ a. True b. False ANSWER: True REFERENCES: 12b Progress from the General to the Specific 2. Research your […]

1. Intelligent inference and empathy are unrealistic methods to use when attempting to gather information on your audience.​ a. True b. False ANSWER: False REFERENCES: 11a Sources of Information 2. If the majority of your audience is in extreme disagreement […]

1. Limiting the number of ideas in your speech may be necessary to ensure adequate depth of analysis.​ a. True b. False ANSWER: True REFERENCES: 10b Narrowing Your Topic 2. The occasion for a speech is closely related to its […]

1. Strong emotional appeals are usually more effective than moderate appeals.​ a. True b. False ANSWER: False REFERENCES: 24a The Emotional Impact You Want 2. People will only be motivated by positive emotions.​ a. True b. False ANSWER: False REFERENCES: […]

1. Setting intermediate deadlines is unrealistic and counterproductive to the speech process.​ a. True b. False ANSWER: False REFERENCES: 9b A Realistic Timetable 2. The four phases of creativity are: preparation, incubation, illumination, and refinement.​ a. True b. False ANSWER: […]

1. When asked a direct question the speaker should always give a direct answer first and then proceed to elaborate on or qualify the answer.​ a. True b. False ANSWER: False REFERENCES: 8b 2. ​Audience questions help a speaker determine […]

1. ​It is not necessary to practice with your presentation aids; just incorporate them on the day of your speech. a. True b. False ANSWER: False REFERENCES: 7a Practice with Your Aids 2. You should spend as much time developing […]

1. It is effective to establish eye contact with individual audience members about 85 percent of the speech.​ a. True b. False ANSWER: True REFERENCES: 6f Expression 2. You should always stand when you give a speech.​ a. True b. […]

1. Itisessentialtoeliminateregionalandnonnativeaccentstobeeffectiveasaspeaker.​ a. True b. False ANSWER: False REFERENCES: 5a Speak to Be Heard and Understood 2. You should try to create a separate speaking persona.​ a. True b. False ANSWER: False REFERENCES: 5a Speak to Be Heard and Understood […]

1. Visualizing success is a method that can relieve some of the anxiety related to public speaking. a. True b. False ANSWER: True REFERENCES: 4d Use Positive Self-Suggestion 2. The best way to overcome fear of public speaking is to […]

1. Nodecisionaspeakermakesismorallyneutral.​ a. True b. False ANSWER: True REFERENCES: 3a The Ethical Implications of Your Choices 2. ​Every time you speak, you exercise power and with power comes responsibility. a. True b. False ANSWER: True REFERENCES: 3a The Ethical Implications […]

1. Itisimportanttotaketimetopreparebeforeasituationthatrequiresskilledlistening.​ a. True b. False ANSWER: True REFERENCES: 2a Prepare to Listen 2. Effectivelistenersknowwhentouncriticallyacceptideasandinformationtheyencounter.​ a. True b. False ANSWER: False REFERENCES: 2b Be Curious and Think Critically 3. Listenerssharetheethicalresponsibilityformeaningsthatcomeoutofspeeches.​ a. True b. False ANSWER: True REFERENCES: 2e Common Listening […]

1. Speakers should not be reluctant to provide information about their qualifications in their speech. a. True b. False ANSWER: True REFERENCES: 25c Bolster Your Credibility during Your Speech 2. Ifyouarenota“born”publicspeaker,youwillfinditdifficulttoachieveanadequatedegreeofcompetence.​ a. True b. False ANSWER: False REFERENCES: 1e Five […]