1. Strong emotional appeals are usually more effective than moderate appeals.​
a. True
b. False
2. People will only be motivated by positive emotions.​
a. True
b. False
3. When any two values come into conflict, the one that is an authority value will take precedence.​
a. True
b. False
4. Your text suggests that extreme emotional appeals can often be unethical as well as ineffective.​
a. True
b. False
5. Any issue can touch on many values, on both the pro side and the con.​
a. True
b. False
6. It is important to identify and relate to the core values of your audience.​
a. True
b. False
Name: Class: Date:
Chapter 24 Motivational Appeals
7. A personal belief that a particular thing is basically good or bad is called an opinion.​
a. True
b. False
8. AccordingtoChowandAmir’sresearchontheuniversalityofvalues,astrivervaluesallofthefollowingexcept
_____.​
a. ​Power
b. ​Excitement
c. ​Ambition
d. ​Health and fitness
e. ​Public image
9. A personal belief that a particular thing is basically good or bad is called _____.​
a. ​A need
b. ​An emotion
c. ​An opinion
d. ​A value
e. ​A cultural creed
10. Assume that you are a president of a university and you are giving a speech to a group of high school students.
How might you appeal to needs and values in order to persuade your audience to attend your university?​
11. Under what conditions would motivational appeals be unethical, according to the text? List at least three of these
conditions and provide original examples of how speakers might misuse appeals.
Name: Class: Date:
Chapter 24 Motivational Appeals
12. HowcanyouappealtoyouraudienceateachlevelofMaslow’shierarchyofneedsonthetopicofglobalclimate
change?​
13. What needs and values of the students in your speech class would you appeal to if you were trying to persuade
them to advocate for gun control laws?​
14. ​WhichofMaslow’sneedsareappealedtointhefollowingexamples?
Women should carry either a can of mace or a gun for protection.
All the popular students shop at Target.
Any employee who refuses to cross the picket line will be fired.
Name: Class: Date:
Chapter 24 Motivational Appeals