1. Arranging your arguments from strongest to weakest employs the primacy principle and is called the climax
format.
a. True
b. False
2. If you want the audience to take action from your persuasive speech, you should define your goals in terms of
audience behavior and tell the audience what to think.
a. True
b. False
3. As a general rule, place your strongest points first or last.
a. True
b. False
4. Stressing common ground is especially important if you are speaking to an unfavorable audience.
a. True
b. False
5. Which of the following is not recommended for dealing with an unfavorable audience?
a. Use plenty of evidence
b. Use plenty of emotional appeals
c. Stress common ground
d. Build your credibility
e. Adjust your purpose to a moderate goal
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Chapter 22 Persuasive Strategies
6. If your audience is favorable, which of the following is not a persuasive strategy suggested by your text?
a. Use plenty of attention factors
b. Useemotionalappealstostrengthenyourlisteners’support
c. Provide specific alternatives for action
d. Prepare your audience to take your message to others
e. Get your audience to make a public commitment
7. Which of the following audience members are not part of a neutral audience?
a. Uninformed audience
b. Uninterested audience
c. Unmotivated
d. Undecided audience
e. All of the above are part of a neutral audience
8. AccordingtoMonroe’smotivatedsequence,thevisualizationstepinvolves_____.
a. Creating a vivid picture of the benefits of agreeing with the speaker
b. Using a presentation aid effectively
c. Creating a vivid picture of the dangers of disagreeing with the speaker
d. A and C only
e. B only
9. Suppose that you are speaking to a neutral, well-educated audience about a topic which will be very much in the
news and upon which you have no special credibility. Outline your basic persuasive strategy and justify your
choices.
10. Provide two suggestions (each) on how to deal with a favorable, neutral, or unfavorable audience.
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Chapter 22 Persuasive Strategies
11. What are the five stages of the motivated sequence? Briefly outline a persuasive speech convincing your friends to
take public speaking class using the motivated sequence.
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Chapter 22 Persuasive Strategies