1. Intelligent inference and empathy are unrealistic methods to use when attempting to gather information on your
audience.
a. True
b. False
2. If the majority of your audience is in extreme disagreement with your thesis, you might consider them an
unfavorable audience.
a. True
b. False
3. Audienceanalysisistheconstantawarenessofthosewhoarethe“coauthors”ofyourspeech.
a. True
b. False
4. If your speech deals with a controversial topic, it is crucial that you interview people who have different opinions
and experiences.
a. True
b. False
5. When planning your speech you should try to consider what is likely to be meaningful to your audience.
a. True
b. False
Name: Class: Date:
Chapter 11 Audience Analysis
6. Rishi wants to gather information about his public speaking classmates, as they will comprise the audience for his
persuasive speech. Which of the following methods should Rishi not employ to analyze his audience?
a. He can observe the class as they listen to other speakers.
b. He can send an online survey to the class email list.
c. He can create a Facebook survey.
d. He can ask his instructor about her perceptions of the audience.
7. Which of the following questions would yield the least useful information about your audience?
a. What does your audience know about your topic?
b. What is the history of your audience as a group?
c. What does the audience think of themselves as a group?
d. What does the audience think of you?
e. What will be the program surrounding your speech?
8. Aspeakercananticipateheraudience’sexpectationsbygatheringdetailsspecifictothespeechsituationincluding
asking the following questions:
a. What do they know about your topic?
b. What do they think about you?
c. What is the history of the group?
d. What is the program surrounding your speech?
e. All of the above
9. All demographic characteristics are not equally important for any given speech. Identify two pertinent
demographic questions to ask for each of the following topics: skin cancer, reality television, politics,
environmentalism, education, social networking.
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Chapter 11 Audience Analysis
10. Suppose your instructor has just informed you that you need to prepare a speech to deliver to a group of
approximately 40 individuals. Unfortunately, the only information you know about this group is that the individuals
are avid readers of Rolling Stone magazine. Relying on your knowledge of the importance of audience analysis,
intelligent inferences and reasonable assumptions, develop an audience profile that summarizes the most relevant
demographic and attitudinal data. Finally, what two potential topics might this group be interested in hearing
about?
11. Based on the textbook and class discussions, write a paragraph explaining how audience analysis information will
aid you in customizing your informative speech to the specific audience in this class.
12. What is generational culture and how can it be used to analyze your audience members?
13. Discuss several advantages and disadvantages (caveats) of analyzing audience demographics.
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Chapter 11 Audience Analysis