Archives: Quiz
Chapter 05 How do business markets differ from consumer markets
1. How do business markets differ from consumer markets? ANSWER: Markets fall into one of two categories: consumer markets and business markets. These categories are based on the characteristics of the individuals and groups that make up a specific market […]
Economics Chapter 26 A government agricultural policy that sets a limit on the quantity
LOCAL STANDARDS: United States – OH – Default City – DISC: The role of government KEYWORDS: Bloom’s: Comprehension 67. A government agricultural policy that sets a limit on the quantity of a product that a farmer is allowed to bring […]
Chapter 04 The technique of sampling in marketing research is the process
146. The technique of sampling in marketing research is the process of selecting representative units from a total population (a sample) and being able to project the characteristics of the total population from the sample considered. a. True b. False […]
Economics Chapter 26 During the twentieth century, the U.S. farm sector experienced
1. During the twentieth century, the U.S. farm sector experienced a. large increases in its ability to produce output. b. relatively little improvement in its ability to produce output. c. a marked decrease in its ability to produce output. d. […]
Chapter 04 Max is the product manager for a new type of lumbar supports
117. Max is the product manager for a new type of lumbar supports used in the production of office chairs. His company sells the lumbar supports to approximately 70 different chair manufacturers. The price for this new product still needs […]
Economics Chapter 25 There Not Enough Information Provided Answer This
61. In reading the stock market quotes in the newspaper, the column with the heading “Ticker” gives the a. number of shares of the stock traded that day. b. the full name of the company whose stock is being studied. […]
Chapter 04 Marketing Research Process Keywords Blooms Comprehension Powered
77. An offshoot of mail surveys, ____ have shortcomings because the people who participate in them generally have higher incomes and education levels than the general population. a. purchase diaries b. telephone surveys c. online surveys d. focus-group interviews e. […]
Economics Chapter 25 When an investor buys shares of stock, those stocks must be held
True / False 1. The issuer of a bond is a lender. a. True b. False 2. When an investor buys shares of stock, those stocks must be held for a specified period of time before they can be sold. […]
Chapter 04 The Next Step The Organization Must Take
37. Designing research procedures that produce reliable marketing data means that _____. a. others using the same procedure will get almost identical data b. the procedure must give results that support the hypothesis c. the procedure must not give results […]
Economics Chapter 24 If government removes two people from a prisoner’s dilemma
d. they end up in a position from which each would prefer to move away. e. none of the above 42. If government removes two people from a prisoner’s dilemma setting (and, in the process, requires that the two persons […]
Chapter 04 For Example China The Worlds Largest Auto
1. Compare reliability and validity. Why are they important considerations in marketing research? ANSWER: In designing research, marketing researchers must ensure that research techniques are both reliable and valid. A research technique has reliability if it produces almost identical results […]
Economics Chapter 24 The Essence Prisoners Dilemma Setting That
1. Suppose that for Jim the marginal benefit (MB) of producing is $60 and that the marginal cost (MC) of producing is $10. Suppose also that his marginal benefit of stealing is $50 and the marginal cost of stealing is […]
Chapter 03 Social responsibility is an organization’s obligation to maximize
240. To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast public service announcements, and boycott companies whose actions they deem irresponsible. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: FOM.PRID.15.03.02 […]
Economics Chapter 23 As the dollar depreciates, the foreign price of United States
curve __________________. a. rises; rightward b. rises; leftward c. falls; rightward d. falls; leftward 74. As the dollar depreciates, the foreign price of United States goods _________________, ultimately shifting the United States AD curve _____________. a. rises; rightward b. rises; […]
Chapter 03 The strength of one’s buying power depends partially
204. The strength of one’s buying power depends partially on the state of the economy. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING OBJECTIVES: FOM.PRID.15.03.01 NATIONAL STANDARDS: United States – BUSPROG: Analytic CORPORATE STANDARDS: DISC: Marketing […]
Economics Chapter 23 the world is moving from hundreds of national economies toward
True / False 1. With globalization, the world is moving from hundreds of national economies toward one large world economy. a. True b. False 2. In recent years, the Chinese government’s actions have had an impact on interest rates in […]
Chapter 03 Ethics Marketing Keywords Blooms Knowledge Powered Cognero
161. According to the consumer bill of rights, the idea that consumers’ interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to: a. be heard. b. choose. c. be informed. d. […]
Economics Chapter 22 United States And The Real Interest Rate
a. goods and services of different countries are exchanged. b. currencies of different countries are exchanged. c. transportation services for foreign goods are contracted. d. either a or c e. none of the above 65. If the income of U.S. […]
Chapter 03 Responsibility And Ethics Marketing Keywords Blooms Application
121. Which of the following statements about social responsibility is true? a. Social responsibility dimensions do not include philanthropic concerns. b. Social responsibility does not deal with the total effect of all marketing decisions on society. c. Social responsibility refers […]
Economics Chapter 22 Application Currency Has Depreciated Value Takes More
True / False 1. If Japanese real interest rates fall relative to real interest rates in the U.S., the yen will likely appreciate and the dollar will likely depreciate. a. True b. False 2. If world markets change so that […]
Chapter 03 The Marketing Environment Social Responsibility And
82. The Children’s Online Privacy Protection Act prohibits websites and Internet providers from: a. selling products to children under the age of 18. b. seeking personal information from children under the age of 13. c. selling products to children under […]
Economics Chapter 21 A French firm sells its good at a lower price in England
112. A French firm sells its good at a lower price in England than in France. It follows that the French firm is necessarily a. dumping. b. saving domestic jobs. c. being subsidized by the French government. d. part of […]
Chapter 03 Answer Points Difficulty Difficulty Moderate Learning Objectives
42. The four major competitive structures are: a. monopolies, oligopolies, oligopolistic monopolies, and pure competition. b. pure competition, heavy competition, moderate competition, and light competition. c. brand, product, total budget, and generic. d. oligopolies, monopolies, monopolistic competition, and pure competition. […]
Economics Chapter 21 The situation where a country can produce a good at a lower
66. The effects of tariffs and quotas are: a(n) __________ in consumers’ surplus, and a(n) __________ in producers’ surplus. a. increase; increase b. increase; decrease c. decrease; increase d. decrease; decrease ANSWER: c POINTS: 1 DIFFICULTY: Moderate NATIONAL STANDARDS: United […]
Chapter 03 Given a new brand of barbecue sauce for which to develop
1. Given a new brand of barbecue sauce for which to develop a marketing strategy, describe the process of conducting environmental scanning and analysis for this brand. ANSWER: Environmental scanning can be done by collecting information about the existing brands […]
Economics Chapter 21 Default City Disc International Trade And Disc
True / False 1. Consumers receive more consumers’ surplus when tariffs exist than when they do not exist. a. True b. False 2. As a result of a quota, both consumers’ surplus and producers’ surplus fall. a. True b. False […]
Chapter 02 Southwest Airlines Swot Analysis The Rising Gas
Scenario 2.1 Use the following to answer the questions. Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on […]
Economics Chapter 20 A theory is a perfect description of reality
True / False 1. A theory is a perfect description of reality. a. True b. False 2. Theories should be judged based upon how consistently and precisely they predict and how well they explain things. a. True b. False ANSWER: […]
Chapter 02 Planning Implementing And Evaluating Marketing Strategies
36. A group of individuals or organizations that have needs for products in a product class and have the willingness, ability, and authority to purchase those products is called a(n): a. strategic window. b. industry. c. strategic business unit. d. […]
Economics Chapter 19 The behavior of people employed in the public sector is likely
b. never gain from public policies that are not in accord with the interests of the general public. c. always gain from public policies that are not in accord with the interests of the general public. d. never lobby for […]
Chapter 02 Topics Ahead The Strategic Planning Process Keywords
1. Describe the process of strategic planning. How does this process help marketing managers? ANSWER: Through the process of strategic planning, a company establishes an organizational mission and formulates goals, a corporate strategy, marketing objectives, and a marketing strategy. A […]
Economics Chapter 19 Most voters choose not to be informed about political
True / False 1. Most voters choose not to be informed about political and governmental issues because they are not smart enough to really understand the issues. a. True b. False 2. Political candidates tend to identify themselves as being […]
Chapter 01 Knowledge Profit Even The Expense Customers Satisfaction
108. The distribution variable in a marketing mix is directed toward making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation, and storage costs as low as possible. a. […]
Economics Chapter 18 Two economists, A and B, believe that the economy currently
a. the economy can get stuck in a recessionary gap. b. wages and prices are inflexible downward. c. wages and prices are flexible. d. government should enact expansionary fiscal policy when the economy is in a recessionary gap. e. none […]
Chapter 01 Customer driven Strategic Marketing 82 Initiatives Intended
82. Initiatives intended to improve an organization’s positive impact on society and the natural environment are called: a. environmental marketing. b. green marketing. c. socially-responsible marketing. d. energy-conscious marketing. e. socially-conscious marketing. ANSWER: b POINTS: 1 DIFFICULTY: Difficulty: Easy LEARNING […]
Economics Chapter 18 It is a fact that the government spending multiplier
True / False 1. It is a fact that the government spending multiplier is always greater than the tax multiplier. a. True b. False 2. Tax revenues can rise as a result of a decrease in income tax rates, as […]
Chapter 01 National Standards United States Bus prog Analytic Corporate
42. When Ikea Inc. showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the […]
Economics Chapter 17 Which of the following is an example of a participant
39. Which of the following is an example of a participant in the financial sector? a. commercial banks b. investment banks c. hedge funds d. brokerage firms e. all of the above 40. During the early 2000s the Fed’s __________ […]
Chapter 01 List four marketing mix variables and describe each
1. List four marketing mix variables and describe each one of them. ANSWER: Marketers consider activities such as product, pricing, distribution, and promotions as the marketing mix because they decide what type of each element to use and in what […]
Economics Chapter 17 A high leverage ratio increases the percentage
True / False 1. If the value of a bank’s assets is rising, a high leverage ratio increases the percentage rise in its capital. a. True b. False 2. The downside to a bank having a high leverage ratio is […]
Economics Chapter 16 When income taxes are lowered in a given economy,
KEYWORDS: Bloom’s: Comprehension 52. A production function specifies the relation between ____________ and the ___________ to ____________________. a. technology; output; Real GDP b. technology; the factor inputs; Real GDP c. price; quantity; Real GDP d. Real GDP; the factor inputs; […]
Economics Chapter 16 If the annual growth rate in Real GDP is 2 percent
True / False 1. If the annual growth rate in Real GDP is 2 percent, then it will take 50 years for the economy to double in size. a. True b. False 2. The term economic growth can be used […]
Economics Chapter 15 Which of the following best goes with the diagram shown
108. A rise in the expected price level leads to an expectation that real wages will ____________, which will cause people to work __________, shifting the SRAS curve _______________. a. rise; more; rightward b. rise; less; leftward c. fall; more; […]
Economics Chapter 15 business cycle contractions are generally caused
63. The main difference between new classical and new Keynesian theory is with respect to the assumption of a. how expectations are formed. b. how flexible wages and prices are. c. the slope of the SRAS curve. d. the slope […]
Economics Chapter 15 Keynesian Theory Wages Are Assumed To be Somewhat
1. A.W. Phillips collected data on the rate of change in money wages and plotted it against unemployment rates in the United Kingdom. The curve he fit to the data showed that a. the rate of change of money wage […]
Management Chapter 12 A company’s corporate culture is grounded in and shaped
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 89. The chief things to look for include: the values, business principles, and ethical standards that management preaches and practices; […]
Management Chapter 12 Which The Following Not Substantive Culture changing
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Topic: Organizational culture 66. Which of the following is NOT a substantive culture-changing action that a company’s managers can undertake […]
Economics Chapter 14 Suppose that a rules-based monetary policy proposal specifies
135. Suppose that a rules-based monetary policy proposal specifies that the money supply will grow 3 percent each year. If velocity grows 1 percent this year and Real GDP grows 2 percent, the price level will __________ by __________ percent. […]
Economics Chapter 14 If the interest rate is i2 and the relevant money supply curve
Exhibit 15-2 72. Refer to Exhibit 15-2. A(n)__________ in the money supply from S1 to S2 would have a tendency to __________ the amount of investment, assuming investment is sensitive to changes in the interest rate. a. decrease; raise b. […]
Management Chapter 12 Strongly Implanted Corporate Culture Has Powerful
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 32. A strongly implanted corporate culture has a powerful influence on behavior because of all of the following EXCEPT A. […]