When a company’s strategy execution effort is not delivering good results, it is the leader‘s
responsibility to step forward and initiate corrective actions. What are some of the actions a leader can
take to correct the strategy execution effort?
You are an employee at a pharmaceutical company that manufactures and markets off-patent, generic
treatments for various common ailments. It has just been reported in the press that the CEO of your
company personally spearheaded a sudden fourfold price increase in the prices charged for a particular
generic medication while taking a huge pay raise for herself. The CEO has worked for your company
for 25 years. The same press report revealed that your CEO’s alma mater awarded her a business degree
10 years after she had attended the school, even though she had completed only about half of the
coursework. Your company’s motto states: “We challenge every member of every team to challenge the
status quo. Embrace change. And drive the business forward with passion and commitment. We have
integrity. We behave responsibly.” As an employee of this company, how would you characterize the
culture?