1. Given a new brand of barbecue sauce for which to develop a marketing strategy, describe the process of
conducting environmental scanning and analysis for this brand.
2. Distinguish between the competitive structures of a monopoly and an oligopoly with examples.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
3. Describe a consumer’s buying power. How might this affect a marketing strategy?
4. Distinguish between a recession and a depression.
5. Explain how a period of recession might affect the marketing of a product.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
6. Describe the several ways in which federal agencies influence marketing activities.
7. What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of
business?
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
8. Why must marketers be aware of new developments in technology?
9. Define social responsibility. Describe the importance of social responsibility in marketing.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
10. Define marketing citizenship. Describe the impact of its dimensions on organizations.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
11. Provide an overview of important social responsibility issues in marketing.
12. Define green marketing.
13. Discuss the difference between social responsibility and ethics in marketing.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
14. Discuss some of the important ethical issues in marketing.
15. How can a code of conduct encourage ethical behavior in an organization?
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
16. To monitor changes in the marketing environment effectively, marketers must engage in:
a. environmental scanning and analysis.
b. economic scanning.
c. self-regulatory analysis.
d. marketing research analysis.
e. information collecting.
17. Collecting information from secondary sources such as business, government, trade, and general-interest
publications plays an important role in:
a. environmental analysis.
b. competitive forces.
c. environmental scanning.
d. procompetitive legislation.
e. self-regulatory forces.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
18. Three primary methods of collecting information for environmental scanning are:
a. marketing research, company records, and advance orders.
b. secondary sources, company records, and observation.
c. executive knowledge, media, and marketing research.
d. observation, secondary sources, and marketing research.
e. company database, executive knowledge, and research.
19. The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political,
legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is
called:
a. environmental scanning.
b. survey of environment.
c. marketing.
d. environmental analysis.
e. marketing information processing.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
20. In order to develop a new drink dispenser, a soft drink company collected information on the soda-drinking habits of
individuals in several different age groups, new technologies for dispensing liquids from vending machines, and the
salesofits“fountain”syrupfornationalrestaurantchainstouseintheirsodamachines.Thesoftdrinkcompany’s
collection of this information is an example of _____, while the examination of its impact on the potential for the
new dispenser is an example of _____.
a. environmental scanning; environmental analysis
b. an environmental force; environmental scanning
c. environmental analysis; environmental strategy
d. strategizing; environmental scanning
e. strategic management; environmental scanning
21. A satellite radio broadcasting company is concerned about how the increasing use of smart phones will affect the
future sales of its satellite radio service. The company gathers information about the changing trends in music
access and delivery to prepare for this trend. This process is called:
a. environmental scanning.
b. target marketing.
c. surveying.
d. environmental analysis.
e. dynamic responsiveness.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
22. A manager’s duties in an environmental analysis include:
a. checking information for accuracy and resolving inconsistencies.
b. observation and assessment.
c. conducting research, assessment, and reporting.
d. observation, market research, and fact finding.
e. checking the company database, conducting research, and reporting.
23. When a soft drink manufacturing company takes the information collected through research and attempts to assess
and interpret what it means for its soft-drink marketing efforts, it is engaged in environmental:
a. scanning.
b. marketing.
c. management.
d. manipulation.
e. analysis.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
24. Nabisco, a biscuit manufacturing company, learned that health-conscious consumers preferred lower fat snack and
lower-carbohydrate foods. At the same time, the company saw sales of such products slumping and was careful
not to launch any new varieties of these products for a while. Which of the following best describes this biscuit
company’saction?
a. Environmental scanning
b. Environmental marketing
c. Push marketing
d. Market segmentation
e. Environmental analysis
25. After Home Depot gathers information related to its marketing environment, it attempts to define the current
environmental changes and predict future changes. This determines possible opportunities and threats facing the
company. Which of the following processes is being implemented by Home Depot?
a. Environmental marketing
b. Survey of environment
c. Marketing
d. Environmental analysis
e. Marketing information processing
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
26. Marketers who attempt to influence and change the various environmental forces have a (n) ____ response to
these forces.
a. reactive
b. inactive
c. variable
d. positive
e. proactive
27. Toyota, a car manufacturing company, has developed aluminum car bodies that are 100 percent recyclable and light
enough to help conserve fuel. What kind of response is this toward environmental forces?
a. Proactive
b. Competitive
c. Reactive
d. Inactive
e. Controllable
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
28. If Silk Soyamilk Corp. engaged in environmental scanning and analysis, it is likely to change its products and
marketing strategies to adapt to environmental forces rather than trying to influence these forces. Thus, it can be
concluded that this company has a (n) ____ approach to marketing environmental forces.
a. inactive
b. reactive
c. proactive
d. negative
e. variable
29. Marketers who view political forces as being beyond their control are taking a (n) ____ response toward these
forces.
a. reactive
b. aggressive
c. proactive
d. competitive
e. liberal
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
30. When marketers define their target market, they simultaneously establish a set of:
a. technologies.
b. monopolies.
c. competitors.
d. government regulations.
e. sociocultural forces.
31. Companies that market products with similar features, benefits, and prices to the same customer group are known
as ____ competitors.
a. generic
b. product
c. brand
d. total budget
e. monopolistic
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
32. WhichofthefollowingwouldrepresentabrandcompetitorforVolkswagen’sTouaregHybridsportutilityvehicle?
a. Honda Pilot
b. Toyota Highlander Hybrid
c. Honda Civic Hybrid
d. Taxi ride
e. Chevrolet Tahoe rented from Avis
33. ____ competitors provide very different products that satisfy the same basic customer need.
a. Brand
b. Generic
c. Total budget
d. Product
e. Marketing
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
34. ____ competitors are those that compete in the same product class, but their products have different features,
benefits, and prices.
a. Product class
b. Generic
c. Brand
d. Product
e. Price
35. Which of the following is not a generic competitor for Ford’s Expedition sport utility vehicle?
a. Ford’sEscapeSUV
b. Enterprise car rental
c. Harley-Davidson motorcycle
d. Schwinn mountain bike
e. Taxi cab ride
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
36. Marketers primarily focus their environmental analysis on ____ competitors.
a. brand
b. product
c. total budget
d. generic
e. monopolistic
37. In today’s marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a
competitor to Wrigley’s Double Mint chewing gum. In this circumstance, these two products are described as ____
competitors.
a. generic
b. product
c. total budget
d. monopolistic
e. pure
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
38. Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year’s Eve party crowd instead
of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ____ competitors.
a. generic
b. product
c. total budget
d. oligopolistic
e. pure
39. Companies that compete for the same limited financial resources of the same customers are known as ____
competitors.
a. oligopolic
b. total budget
c. generic
d. product
e. brand
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
40. ____ competitors are the most significant to marketers because buyers see the different products of these firms as
direct substitutes for each other.
a. Oligopolic
b. Total budget
c. Generic
d. Product
e. Brand
41. Companies delivering mixed concrete know that it cannot be shipped farther than twenty-five miles because the
concrete might harden in the truck. Citrus County Concrete Company is the only supplier of mixed concrete to
customers within a thirty-mile radius. Citrus County Concrete is an example of a(n):
a. monopoly.
b. oligopoly.
c. monopolistic competition.
d. pure competition.
e. monopsony.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics