240. To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast
public service announcements, and boycott companies whose actions they deem irresponsible.
a. True
b. False
241. An organization’s obligation to maximize its positive impact and minimize its negative impact on society is known as
social accountability.
a. True
b. False
242. Social responsibility is an organization’s obligation to maximize its positive impact and minimize its negative impact
on society.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
243. Marketing citizenship refers to an organization’s obligation to maximize its positive impact and minimize its negative
impact on society.
a. True
b. False
244. Four dimensions of social responsibility are economic, legal, ethical, and philanthropic.
a. True
b. False
245. At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic
causes.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
246. Marketing ethics refers to principles and standards that define acceptable conduct in marketing.
a. True
b. False
247. Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do
not harm the natural environment.
a. True
b. False
248. Strategic philanthropy involves linking a firm’s products to a particular social cause on a short-term basis.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
249. Green marketing refers to the practice of marking the prices of products in dollars across the world.
a. True
b. False
250. Under President Kennedy’s consumer bill of rights, consumers must have access and opportunity to review all
relevant information about a product before buying it.
a. True
b. False
251. The right to be informed means that consumers should be treated fairly when they complain to marketers about
their products.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
252. Marketers’ contributions of resources to community causes such as education, recreation, and others illustrate
social responsibility on a community-relations level.
a. True
b. False
253. When marketing activities deviate from accepted standards, the exchange process can break down, resulting in
customer dissatisfaction, lack of trust, and lawsuits.
a. True
b. False
254. According to research, only a small percentage of consumers have a more positive opinion of an organization when
it supports causes they care about.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
255. It is easy to distinguish between legal and ethical issues.
a. True
b. False
256. Marketing ethics goes beyond legal issues, although ethical disputes must sometimes be resolved in court.
a. True
b. False
257. An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among
several actions that must be evaluated as right or wrong.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
258. Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists,
regardless of the legality of that activity.
a. True
b. False
259. A marketer’s failure to inform customers about changes in the quality of its products does not constitute an ethical
issue.
a. True
b. False
260. Pressures to substitute inferior materials to reduce costs may result in product-related issues.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
261. A bribe offered to benefit an organization is generally considered acceptable.
a. True
b. False
262. Bribery is a pricing-related ethical issue.
a. True
b. False
263. Price fixing, predatory pricing, and failure to disclose the full price associated with a purchase are pricing activities
that do not result in ethical issues.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
264. Manipulating a product’s availability for purposes of exploitation and forcing intermediaries to behave in a specific
manner are ethical issues in distribution.
a. True
b. False
265. If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such
behavior in the future.
a. True
b. False
266. Codes of conduct are formalized rules and standards that describe what the company expects of its employees in
terms of ethical behavior.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
267. Codes of conduct must be detailed enough to take every situation into account.
a. True
b. False
268. Employees can easily determine what behavior is acceptable even in organizations that do not have ethics
compliance programs and policies on conduct.
a. True
b. False
269. Companies should promote individuals prone to misconduct to management positions.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
270. It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes
of conduct
a. True
b. False
271. Marketing ethics and social responsibility mean the same thing.
a. True
b. False
272. Marketing ethics concerns the impact of an organization’s decisions on society, whereas social responsibility relates
to individual decisions.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
273. Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing
decision-making situation; social responsibility deals with the total impact of marketing decisions on society.
a. True
b. False
274. There is no evidence that being socially responsible and ethical is beneficial.
a. True
b. False
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics