121. Which of the following statements about social responsibility is true?
a. Social responsibility dimensions do not include philanthropic concerns.
b. Social responsibility does not deal with the total effect of all marketing decisions on society.
c. Social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative
impact on society.
d. Social responsibility dimensions do not include economic concerns.
e. Social responsibility refers to principles and standards that define acceptable conduct in marketing as
determined by various stakeholders.
122. If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water
under landfills, this concern is directly related to the firm’s:
a. social responsibility.
b. marketing concept.
c. legal responsibility.
d. ethical responsibility.
e. corporate benevolence.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
123. Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an
important concern. Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it
launcheda“Twitcause”campaignonTwitter,raising$7,000in2days.Thisexampleillustratesthepositive
consequences of:
a. social responsibility.
b. corporate benevolence.
c. green marketing.
d. ethical responsibility.
e. economic responsibility.
124. After a newspaper reported that a pharmaceutical giant was aware that its arthritis-fighting drug could cause heart
problems and still continued to sell the drug, the firm’s stock plummeted and hundreds of lawsuits were filed against
the company. This demonstrates what can occur if firms ignore:
a. marketing citizenship.
b. sociocultural forces.
c. environmental causes.
d. social responsibility.
e. laws regulating car design.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
125. Socially responsible business practices have provided all of the following benefits except:
a. creating goodwill toward the organization.
b. attracting employees.
c. reducing marketing costs.
d. generating publicity for the firm.
e. positively impacting local communities.
126. The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities
expected by stakeholders is called:
a. marketing citizenship.
b. social responsibility.
c. social entrepreneurship.
d. cause-related marketing.
e. strategic philanthropy.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
127. Any constituent who has a claim in some aspect of a company’s products, operations, markets, industry, or
outcomes is known as a(n):
a. director.
b. customer.
c. employee.
d. manager.
e. stakeholder.
128. Companies that are considered to be good corporate citizens and consider the diverse perspectives of different
groups affected by their operations are said to have a ____ orientation.
a. marketing
b. sales
c. production
d. stakeholder
e. citizen
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
129. The Kofton Corporation produces all types of jeans that are sold to retailers throughout the world. Hank, the
purchasing director at Kofton, has found a supplier who will provide new fabrics that are easier to launder and
more comfortable to wear. Additionally, they are available at a lower price than the current jeans Kofton buys.
Since Kofton wants to satisfy its customers and its bottom line, Hank thinks he has a winner. However, when
presentingthenewstohismanagementteam,oneofthemasks“Willtherebeanychildlaborinvolvedwiththis
newsupplier?”Hank has forgotten _____, which is important to the Kofton Corporation.
a. the philanthropic position.
b. marketing citizenship.
c. a stakeholder orientation.
d. community relations.
e. social responsibility.
130. Which of the following is not a dimension of social responsibility and marketing citizenship?
a. Economic
b. Ethical
c. Legal
d. Technological
e. Philanthropic
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
131. Katelyn understands that even small businesses like her local catering business have certain responsibilities to
society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are
the other obligations that Katelyn should be aware of?
a. Ethical and moral
b. Economic and ethical
c. Philanthropic and legal
d. Environmental and ethical
e. Ethical and philanthropic
132. The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found
LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to
the local school system, and allows its employees to work on flex-time. RedCapisveryinterestedinLogiSpec’s
attention to social responsibility. However, its pricing is almost 12% higher than other shippers RedCap is
considering. ThefactthatRedCap’sdecisionhastobalancethecompany’sdesireforsocialresponsibilityand
investors’ desires for profits is an example of a(n) ____ responsibility.
a. ethical
b. legal
c. cost
d. philanthropic
e. economic
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
133. DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and
involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations.
DoneRight is failing in its ____ responsibilities.
a. legal
b. ethical
c. economic
d. philanthropic
e. strategic
134. Marketing ethics refers to principles and standards that define:
a. improper behavior in marketing.
b. acceptable conduct in society.
c. improper behavior in business.
d. acceptable conduct in marketing.
e. acceptable conduct in general.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
135. Marketing ethics:
a. refers to laws and regulations that govern marketing.
b. refers to principles and standards that define acceptable conduct in marketing.
c. maximizes an organization’s positive impact and minimizes its negative impact on society.
d. is most important for advertising agencies.
e. refers to morals governing the management of a company.
136. The most basic principles of marketing ethics are:
a. philanthropic responsibilities.
b. economic responsibilities.
c. not determined by stakeholders.
d. written as laws and regulations.
e. determined only by stakeholders.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
137. A business that contributes resources to the community to improve the quality of life is taking on a(n) _____
responsibility.
a. ethical
b. legal
c. cost
d. philanthropic
e. economic
138. McDonald’s supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in and to
be near their loved ones. McDonald’s action demonstrates the fulfillment of ____ responsibility.
a. legal
b. stakeholder
c. philanthropic
d. economic
e. ethical
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
139. The Transportation Division of the GE Corporation is located in a small city which has limited economic growth at
this time. Due to the condition of the local school system, GE contributed $2 million to repair and revive it, stating
that GE believed in education for the community. This action would imply that GE is in the _____level of the
pyramid of social responsibility.
a. ethical
b. legal
c. cost
d. philanthropic
e. economic
140. Actions that promote human health and welfare address the _____ dimension of the pyramid of social
responsibility.
a. philanthropic
b. legal
c. ethical
d. economic
e. social
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
141. The practice of linking a firm’s product marketing to a particular social cause on an ongoing or short-term basis is
known as:
a. economic responsibility.
b. social responsibility.
c. ethical marketing.
d. cause-related marketing.
e. corporate benevolence.
142. If a popular coffee shop was to donate 5 percent of every coffee purchase to shelters for victims of domestic
abuse for one month, this would be an example of:
a. strategic philanthropy.
b. ethical responsibility.
c. economic responsibility.
d. green marketing.
e. cause-related marketing.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
143. Which of the following is the best definition of cause-related marketing?
a. Linking a firm’s products to a particular social cause฀either short-term or long-term
b. Using organizational core competencies and resources to address stakeholders’ interests and achieve
organizational and social benefits
c. Donating money to a social cause based on sales of a particular product over a defined period of time
d. Developing, promoting, and distributing products that are environmentally safe
e. Contributing resources to the community in order to improve the overall quality of life
144. The close relationship of Home Depot’s philanthropic initiatives and its business goals is an example of:
a. strategic philanthropy.
b. strategic ethics.
c. cause-related marketing.
d. strategic marketing.
e. environmental philanthropy.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
145. Which of the following is a primary difference between cause-related marketing and strategic philanthropy?
a. Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for
years or even decades.
b. Strategic philanthropy fulfills a firm’s primary social responsibilities while cause-related marketing does not.
c. Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always
benefits society.
d. Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing
only involves financial contributions.
e. Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but
are unlikely to notice strategic philanthropy.
146. Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?
a. Donating money to help fight illiteracy of both adults and children
b. Collecting money from employees for a charity
c. Giving a portion of its profits in August to support charter schools
d. Offering discounts to large corporations on their office supplies
e. Providing low-income families with school supplies and computer training
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
147. Which of the following refers to a firm’s specific development, pricing, promotion, and distribution of products that
do not harm the environment?
a. Marketing ethics
b. Social responsibility
c. Environmental marketing
d. Green marketing
e. Conservation marketing
148. Products that may do harm to the natural environment are inconsistent with:
a. green marketing.
b. the marketing concept.
c. consumerism.
d. strategic philanthropy.
e. the marketing mix.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
149. Which of the following is the best definition of green marketing?
a. Using technology and human resources for marketing efforts designed to reduce waste
b. Developing, pricing, promoting, and distributing products that do not harm the natural environment
c. Protecting the natural environment through the implementation of programs for environmental cleanup
d. Using only recycled materials in the production, distribution, and disposal of a company’s products
e. Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the
natural environment
150. Venus Inc., a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed
eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production
systems to reduce waste. Which major issue of social responsibility has been addressed by Venus Inc.?
a. Protection of the natural environment
b. Consumerism
c. Marketing ethics
d. Legal obligations
e. Community relations
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
151. StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of:
a. community relations.
b. cause-related marketing.
c. sustainability marketing.
d. strategic philanthropy.
e. consumerism.
152. Consumerism is:
a. the efforts of independent individuals, groups, and organizations to protect the rights of consumers.
b. President John F. Kennedy’s consumer bill of rights.
c. marketers’ efforts to contribute to the satisfaction and growth of the communities in which they operate.
d. the right to be informed.
e. the specific development, pricing, promotion, and distribution of products that do not harm the environment.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
153. Angela organized a boycott of a local restaurant because of the owner’s obvious prejudicial treatment of Hispanics.
Thus, Angela’s action is an example of _____.
a. lobbying
b. a public service announcement
c. the right to be informed
d. a social demonstration
e. consumerism
154. Several mothers in Atlanta wanted to get the message to their city government that they were not happy with the
nutritionalqualityofthefoodthecity’sschoolsystemservedtheirchildren,especiallyatthecurrentcostfora
lunch.TheyorganizedaprotestatCityHalltogetthelawmakers’attention.Hence,thesemothersareengagingin:
a. a publicity stunt.
b. soapboxing.
c. consumerism.
d. lobbying.
e. political action.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
155. Who drafted the Consumer Bill of Rights?
a. Bill Clinton
b. John F. Kennedy
c. Ralph Nader
d. Ronald Reagan
e. George W. Bush
156. The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the
right to:
a. to be informed, and the right to be chosen.
b. consumer education, and the right to honesty.
c. choose, and the right to be informed.
d. redress, and the right to choose.
e. honesty, and the right to redress.
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
157. Product testing for reliability and quality helps to ensure a consumer’s right to:
a. be heard.
b. be informed.
c. choose.
d. performance.
e. safety.
158. Warnings on television commercials for prescription drugs include a list of harmful side effects that are possible
when taking that particular drug. The consumer right to ____ is most applicable to these commercials.
a. know
b. safety
c. be heard
d. choose
e. be informed
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics
159. According to President Kennedy’s consumer bill of rights, the right to choose means that:
a. consumers’ interests will receive full and sympathetic consideration in the formulation of government policy.
b. consumers should have access to a variety of products and services at competitive prices.
c. consumers should have access to and the opportunity to review all relevant information about a product
before buying it.
d. marketers have an obligation not to knowingly market a product that could harm consumers.
e. consumers should be able to buy products at prices they are willing to pay.
160. Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an
isolated area. Sharese most likely feels her consumer right to _____ has been violated.
a. choose
b. be heard
c. safety
d. recourse
e. be informed
Chapter 3 – The Marketing Environment, Social Responsibility, and Ethics