Archives: Quiz

Managers should especially try to avoid conflict during the storming stage of group development. In general, upper-level managers focus on tactical or operational planning. Answer: FALSE Explanation: Upper-level managers usually focus on strategic plans, while lower-level managers take care of […]

Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular LED televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a […]

With accumulated production experience and a higher volume of production, companies not only become more efficient but also ________. A) gain economies of scale B) incur higher overhead costs C) create derived demand in the market D) spend more per […]

The interrelated departments within a company that influence marketing decisions form the ________ environment. A) cultural B) economic C) internal D) political E) technological Companies are doing less ________ and more ________ as a result of the explosive developments in […]

Which of the following is the lowest level on which marketers can position their brands in target customers’ minds? A) beliefs and values B) product benefits C) product attributes D) after-sale services E) brand equity Mark has long supported a […]

When companies set prices, the government and social concerns are ________ affecting pricing decisions. A) external factors B) internal factors C) economic factors D) cultural factors E) organizational factors Porsche is a German automobile manufacturer that competes against BMW and […]

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole. A) multitiered supply chain B) conventional distribution channel C) intrinsic […]

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers. A) convenience stores B) franchises C) megaretailers D) power centers E) lifestyle centers ________ is the process of comparing the […]

Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover “real beauty” and help women be happy just the way they are. As a result, the Dove Campaign for Real […]

Under which promotional mix strategy does the producer direct its marketing activities (primarily advertising and consumer promotion) toward channel members to induce them to carry the product and promote it to final consumers? A) pull strategy B) blitz strategy C) […]

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. A) Motivation B) Perception C) Dissonance D) Learning E) Self-actualization Environmentalists assert that the marketing system’s goal should be to […]

Which of the following is true with regard to services? A) Services refer to purely tangible products. B) Services are a form of product that consists of activities, benefits, or satisfactions offered for sale. C) Services can be stored for […]

Casey Brickly opened The Landing, a convenience store on the north shore of Witmer Lake, in 1962. With a sandwich counter on one side and a bait shop and grocery on the other, The Landing was an immediate hit with […]

All of the following are common uses for a direct marketing customer database EXCEPT ________. A) generating sales leads B) identifying prospective customers C) profiling customers based on previous purchases D) gathering marketing intelligence about competitors E) building long-term customer […]

All of the following are basic types of compensation plans for salespeople EXCEPT ________. A) straight commission B) straight salary C) salary plus commission D) salary plus company shares E) salary plus bonus Producers of strong brands sometimes sell to […]

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target […]

Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an […]

________ involves essentially using the same marketing strategy approaches and marketing mix worldwide A) Adapted global marketing B) Ambush marketing C) Standardized global marketing D) Export marketing E) Niche marketing The perceived value of different product offers can be reasonably […]

By 2050, ________ will be an estimated 30 percent of the U.S. population. A) African Americans B) Asians C) Hispanics D) Native Americans E) Native Hawaiians Companies use secondary data, personal experience, and word of mouth to ________. A) identify […]

Ursula Jenkins, a fifty-one-year-old school teacher from Nebraska, believes that people should choose a profession they like, which is an example of Ursula’s ________. A) secondary belief B) core belief C) core value D) work ethic E) moral code A […]

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________. A) alternative evaluations B) the degree of buyer involvement C) a product’s rate of adoption D) unexpected situational factors E) postpurchase behaviors Which of the following is true […]

Kimberly’s Crown sells and designs jewelry. Despite the jewelry’s popularity, products are available only through a few shopping stores across the country. When one of the stores complains that the jewelry they’re being given is inferior to the jewelry Kimberly […]

When a product is in the maturity stage, the company should most likely consider ________. A) harvesting the product or market B) modifying the product, market, or marketing mix C) divesting the product line D) liquidating the firm’s assets E) […]

What is the first element that a reader most likely notices in a print ad? A) copy B) illustration C) headline D) slogan E) tone Alpha Stampings Inc. produces 14 metal stampings for the automotive industry. Due to industry design […]

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities. A) Virtual banks B) Intermediaries C) Price consultants D) Uniform-delivery networks E) Upstream partners Which of the following […]

Which of the following is true about using air carriers as a transportation mode when shipping products? A) Air carriers are the most cost-effective way to ship non-perishable goods over short distances. B) Air carriers are the slowest and least […]

The marketing concept that starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers takes a(n) ________. A) outside-in perspective B) product-centered make-and-sell philosophy C) inside-out perspective D) consumer-generated marketing approach E) […]

Gina Parker owns an ad agency in Baton Rouge. She regularly purchases cleaning supplies for her custodial staff, using the same vendor and ordering relatively consistent amounts of the same products on each purchase. This is an example of ________. […]

When the price of a pack of Crispo potato wafers was increased from $4 to $5, the quantity demanded by local retail stores went down by 50%. Hence, the price elasticity of demand for Crispo is ________. A) -2 B) […]

Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________. A) mass marketing B) guerrilla marketing C) direct marketing D) multi-level marketing E) ambush marketing Which of the following acts requires that […]

“Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage.” The above statement specifically indicates loss in terms of ________. A) customer-perceived value B) marketing offerings C) […]

Which of the following refers to the total combined customer lifetime value of all of the company’s current and potential customers? A) share of customer B) marketing mix C) customer equity D) target market E) customer-perceived value ________ weakens a […]

At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a ________. A) self-service retailer B) limited-service retailer C) full-service retailer D) specialty store […]

Product mix ________ refers to the total number of items a company carries within its product lines. A) length B) depth C) height D) width E) consistency Many managers think that “doing things right,” or ________, is as important as, […]

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________. A) geographic location B) economic factors C) cultural factors D) political factors E) socio-cultural factors ________ involves the […]

Which of the following is an example of an open-end question? A) How is voting going to help the nation? B) Do you like driving on the highway? C) How many children do you have? D) Would you like to […]

Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products. Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising […]

Changing promotions to suit local markets is known as ________. A) straight product extension B) ambush marketing C) communication adaptation D) product adaptation E) standardized global marketing Shoe Trends, a company that manufactures formal shoes for men and women, offers […]

Which of the following refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors? A) market diversification B) market segmentation C) downsizing D) customer relationship management E) prospecting Cameron loves to […]

Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived value, or best in serving some market segment. Both companies are ________. A) niches B) jack-of-all-trades C) middle-of the […]

Which of the following is NOT a market-oriented business definition? A) “We empower customers to realize their dreams.” B) “We make high-quality consumer food products.” C) “We sell success and status.” D) “We create the Hilton experience.” E) “We bring […]

Which of the following is the best example of a desirable product? A) breakfast cereal B) cigarettes C) effective but foul-tasting medicine D) junk food E) dental insurance Bose offers $50 cash back to customers who purchase a new speaker […]

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should. A) high-pressure selling B) short-term planning C) planned obsolescence D) nonfunctional warranty E) deceptive promotion A […]

E-tailers, such as Amazon.com and Expedia.com, that sell products and services directly to final buyers exclusively over the Internet are known as ________. A) brick-and-mortar companies B) click-and-mortar companies C) buy-here pay-here companies D) click-only companies E) shell companies Press […]

Jean Malone, a market researcher, recently found that most people in Bradburg County purchase automobiles with predominantly functional designs and prefer darker colors. Which of the following marketing strategies should Jean most likely recommend to an automobile dealer interested in […]

Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty? A) customer divestment B) customer-managed relationships C) the societal marketing concept D) partner […]

Which of the following has lost population in the past two decades? A) California B) Florida C) the Western states D) the Northeast states E) the Southern states Which of the following is a trend that depicts the increasingly nontraditional […]

Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the cottages and services offered are identical in every other aspect. This form of pricing is called ________. A) location-based pricing B) […]

Which of the following best describes permission-based e-mail marketing? A) sending unsolicited, unwanted commercial e-mail messages B) sending requests to users to join online social networking communities C) sending e-mail pitches only to customers who “opt-in” D) offering free promotional […]

Symmonds Inc., a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and sandwich spreads, butter, and doughnuts. This is an example of ________. A) line extension […]