Archives: Quiz

In a push system of production control, inventory is produced in anticipation of customer or work center demand. Feedback is another name for an effector. Answer: TRUE Ideal standards generally yield favorable variances. Answer: FALSE Management should strive to reduce […]

Diversity among employees leads to increased employee turnover. An organization’s profitability is an example of a lag indicator. Answer: TRUE Grade refers to a product meeting the highest number of a customer’s needs at the lowest possible cost. Answer: FALSE […]

When non-value added time is greater, manufacturing cycle efficiency is lower. The financial perspective of the balanced scorecard addresses the things that an organization needs to do well to meet customer needs and expectations. Answer: FALSE Purchases of inventory create […]

Which of the following are limitations of the observation method of collecting data? a. The willingness of a respondent to provide data. b. The memory of a respondent to accurately report data. c. The honesty of a respondent when providing […]

The standard test market plays a vital role when a. a firm wishes to test its ability to actually sell to the trade and get distribution for the product. b. the capital investment is large. c. the firm is entering […]

The “National Panel Diary” (NPD Group) is a. Concerned with size and nature of the television commercial audience. b. An advertisement readership service. c. A well-known diary panel concerned with the consumption of various goods and services. d. An annual […]

A motive is any inner state that directs or channels behavior toward goals. a. True b. False Data systems most commonly hold information relating to: a. Existing customers. b. Prospective customers. c. Competitors. d. Suppliers. e. All of the above […]

A brings together a small number of individuals to talk about a topic of interest to the researcher. a. Depth interview b. Focus group c. Data mining d. Case analysis e. None of the above Data such as transactional data […]

A marketing researcher is meeting with a manager who has identified a problem. During the initial meeting, the researcher asks, “why do you think this situation has occurred?” How many times is it recommended for the researcher to ask “why” […]

The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the: a. Data system. b. Model system. c. Dialog system. d. Information system. e. Research system. Which of the following […]

Having the employee watch the salad bar usage is actually a(n) research design. a. Observational b. Survey c. Experiment d. Causal study e. None of the above. Which of the following statements about depth interviews in NOT true? a. They […]

The codebook is essentially a map to help the researcher navigate from data collection to data editing. a. True b. False In descriptive research, most of the items included in a questionnaire are likely to be a. precoded. b. closed-ended. […]

Which of the following is NOT a key dimension of behavior that should be measured by the researcher? a. How much? b. Where? c. In what situation? d. Who? e. Why? Which of the following is essentially a sampling frame […]

Dial soap’s brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers’ attention. They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit […]

In simple random sampling, every population unit has an equal chance of being chosen. a. True b. False Observational data have the advantage over communication data in which of the following categories? a. Objectivity, cost, and speed b. Objectivity and […]

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data. a. True b. False Refer to Scenario 17.1. What is the sample standard deviation? a. 0.4318 b. 0.3246 c. 0.6571 d. […]

The distinguishing feature of probability samples is that a. they involve personal judgment somewhere in the selection of sample elements. b. each population element has an equal chance of being included in the sample. c. each population element has an […]

The CIO serves as liaison between the firm’s top management and its information systems department. a. True b. False A statistic used to measure the strength of relationship between categorical variables is called a Cramer’s V. a. True b. False […]

Suppliers of industrial goods advertise most heavily in: a. Catalogs. b. Trade publications. c. Academic journals. d. Newspapers. e. Industrial magazines. Duplication in the list of sampling units results in a. sampling error. b. data collection error. c. systematic error. […]

Which of the following can be used to measure knowledge of an advertisement? a. Unaided recall b. Aided recall c. Recognition d. Both a and b. e. a, b, and c. If you have five friends who tell you they […]

In most multivariate analyses, the goal is to see whether one __________ variable. a. independent, predictor b. predictor, outcome c. independent, outcome d. outcome, dependent e. Both b and c. A big advantage of the systems approach over the project […]

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal […]

Which of the following statements about mechanical recording devices is FALSE? a. The people meter provides the researcher information about which television shows have been watched on a particular television. b. The galvanometer is used to assess the emotional arousal […]

What type of research should a manager use when she needs precise answers about the effects of various proposed marketing actions on important outcomes? a. Exploratory b. Causal c. Surveys d. Descriptive e. Both A and D Which of the […]

Which of the following statements about leading questions is NOT true? a. They can result from accidents by careless researchers. b. They can be an indicator of advocacy research. c. They can represent an intentional attempt to manipulate a study’s […]

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire? a. Throw out the entire questionnaire. b. Overlook the missing information and code the remaining answers. c. Substitute information based on the […]

Which type of research is concerned with determining cause-and-effect relationships? a. Descriptive b. Causal c. Exploratory d. All of the above e. Both A and C A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations. […]

With a given precision range, the amount of confidence is indirectly related to the size of the sample. a. True b. False Which of the following is FALSE? a. New sources of nonsampling error are being discovered all the time. […]

The Marketing Research Corporation of America has been hired to administer a series of “yes/no” questions to shoppers in a local mall. If questions on a survey have only two possible answers (such as “yes/no” questions), this type of questions […]

What type of scale is the following? Indicate you overall opinion about Dell computers by circling one of the following categories: a. Stapel scale b. Likert scale c. Temperature scale d. Graphic-rating scale e. Itemized rating scale If an organization […]

Refer to Scenario 12.1. Which of the following is NOT a potential source of difference between these scores? a. True differences with regard to the feeling of warmth created by the ad. b. Perry had a rotten day at work, […]

Which statistical technique should you use to answer the question: “Is there a significant relationship between education level (a four-category ordinal variable) and whether or not consumers are aware that Firestone is a brand of tires?” a. Multiple regression analysis […]

Which of the following is NOT typically part of the good summary? a. Introductory information providing background for the research b. Important results c. Conclusions d. Cost of the project e. All the above are part of the good summary. […]

Refer to Scenario 17.3. What is the appropriate test to determine whether sales results of the new running suit are similar to what would be expected given the previous sales history of sweatshirts made of the three fabrics? a. Regression […]

An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case. a. True b. False The distinguishing features of a simple random sample are a. each population […]

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples a. provide each population element with an equal chance of being included in the sample. b. provide each population element with a known […]

Observers in a supermarket are watching customers selecting apples. They have been given a check list and told to check all the behaviors that apply for each consumer. This method of data collection is a(n) a. Unstructured-disguised observation. b. Unstructured-undisguised […]

Due to a misunderstanding of his instructions, a research assistant consistently entered the upper value of an attitude scale as a “6” instead of a “7” when keypunching data for his boss. This is an example of a. systematic error. […]

Which of the following is an example of secondary data? a. An online survey to gather demographic information on product purchasers b. Existing data compiled from product warranty registration cards c. Published industry statistics d. All of the above are […]

Although focus groups vary in size, most consist of members. a. 1-2 b. 3-4 c. 8-12 d. 15-18 e. 20 or more An entrepreneur is able to analyze traffic pattern and consume demographic(includingin come,ethnicity,age to identify the best site for […]

Which is an independent variable in a study where Tractor Supply, a retailer of garden and farming equipment, increases the price of its most popular lawn tractor by $5 every month for three months and sees its effect on market […]

Hershey Corporation wants to add additional chocolate kisses to each bag of its popular candy while keeping the current price constant. Hershey wonders if the additional candies would cause sales to increase enough to offset the higher costs. What type […]

A contrived observational setting, as compared to a natural setting a. Usually speeds the data collection process. b. Has greater external validity. c. Results in higher cost research. d. Limits the use of electrical or mechanical equipment. e. Involves waiting […]

The main advantage of panels is that they are representative and/or random. a. True b. False The tendency for earlier questions to affect respondent’s answers to later questions is called question order bias. a. True b. False Answer: True Which […]

One of the common indices used to measure the short-term success and impact of an ad is “day after recall.” a. True b. False John thought his exam was last week when it was actually three weeks ago. This is […]

Research investigators often follow their intuition in an exploratory study. a. True b. False Which of the following statements about the interpretation of correlations is NOT true? a. Just because two variables are correlated doesn’t mean that one necessarily caused […]

Jack-in-the-Box uses the length of the grass in the front yard of homes as a means of estimating the socioeconomic characteristics of prospective sites. This is an example of a. Direct observation. b. Archives. c. Indirect observation. d. Experiment. e. […]

Which of the following is FALSE? a. Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally. b. In recent years, one of the keys to using a […]

Which of the following statements does NOT accurately describe the mail questionnaire? a. It allows a wide sample to be used. b. It allows a representative sample to be used. c. It is a relatively inexpensive means of recruiting respondents. […]

Which of the following is FALSE regarding popular standard test market cities? a. They are demographically representative of the larger market in which the product will be ultimately sold. b. They should be geographically isolated from other cities. c. They […]