A motive is any inner state that directs or channels behavior toward goals.
a. True
b. False
Data systems most commonly hold information relating to:
a. Existing customers.
b. Prospective customers.
c. Competitors.
d. Suppliers.
e. All of the above may be held in a data system
Strategy-oriented decision problems are aimed squarely at:
a. Large organizations.
b. Tactical situations.
c. Complex problems.
d. Making decisions.
e. All of the above.
In stratified sampling, a sample of population units is randomly selected from each
stratum of the population.
a. True
b. False
Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine
whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey
results will influence which element of the marketing mix?
a. Price
b. Product
c. Place
d. Promotion
e. Preference
If you enter a shopping mall and notice a researcher handing out surveys to everyone
asking their opinion about a possible increase in state sales tax rates, what type of
sampling procedure is being used?
a. Convenience sample
b. Implied sample
c. Simple random sample
d. Systematic sample
e. Quota sample
Which of the following data collection methods provides the greatest degree of
anonymity for respondents?
a. Mail surveys
b. Personal interviews
c. Online surveys
d. Telephone interviews
e. Mall intercepts
Firms investing in the capture, storage and analysis of large and varied data sets are
forward-looking and cutting edge.
a. True
b. False
Under which of the following conditions can the population mean be estimated without
error employing a stratified sample?
a. When the population is partitioned so that the number of elements in each stratum is
proportional to size of the sample to be taken from each stratum.
b. When the population is partitioned so that the elements in each stratum are equal.
c. When the population is partitioned in such a way that the variances within strata are
equal.
d. When the population is partitioned so that the elements in each stratum are normally
distributed.
e. None of the above.
A key challenge of Big Data is integration. Which of the following is NOT one of the
areas in which companies are challenged with Big Data integration?
a. Integration of a firm’s internal transaction data
b. Access to data
c. Analytic skills
d. Retrieval of data
e. Integration of data within and between firms
Which of the following is TRUE?
a. Age is an example of a ratio scale.
b. The number of children in the family is an example of an interval scale.
c. Brand names of automobiles owned is an example of an ordinal scale.
d. A person’s monthly gasoline expenditure in dollars is an example of a ratio scale.
e. Both a and d.
A study was done on the campus of a major state institution to measure attitudes of
students towards the recent fee increase. One question asks respondents to rank the five
fees they are willing to pay from 1=most willing to 5=least willing. This is scaled as
a(n)______Computer fee
______Library fee
______Parking fee
______Student Center fee
______Kinesiology Building fee
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. None of the above.
The number of “outs” in a baseball game is measured on a(n)
a. ratio scale.
b. interval scale.
c. ordinal scale.
d. nominal scale.
e. lambda scale.
A researcher cannot pinpoint the actual average family income in a city unless he
conducts a census study.
a. True
b. False
A researcher wishes to have an indicator of the overall quality of a data collection
effort. Which indicator should the researcher review?
a. Response rate
b. Contact rate
c. Eligibility percentage
d. Confidence interval
e. Sample size