The distinguishing feature of cluster samples in comparison to other probability
sampling plans is that cluster samples
a. provide each population element with an equal chance of being included in the
sample.
b. provide each population element with a known chance of being included in the
sample.
c. involve the partitioning of the parent population into mutually exclusive and
exhaustive subsets.
d. involve the partitioning of the parent population into mutually exclusive and
exhaustive subsets and the probabilistic selection of elements from each subset.
e. utilize the probabilistic selection of groups rather than elements.
A researcher wishes to rank the order of preference consumers have for a particular set
of products. The lowest measurement scale the researcher could use to measure this is
a. ratio.
b. ordinal.
c. interval.
d. nominal.
e. conscious.
What factor determines which level of measurement is possible?
a. Properties of the attribute
b. Objects being measured
c. Quantities of attributes of objects
d. Quantities of objects being measured
e. Variance among attributes
The auto insurance company that uses an App to monitor your driving behavior,
collecting thousands of data points in the process, as part of providing you a policy
quote illustrates which dimension of Big Data?
a. Volume
b. Vastness
c. Velocity
d. Variety
e. Value
Blame for response errors usually falls on the
a. researcher.
b. respondent.
c. Both a and b.
d. Response errors are no one’s fault.
e. It does not matter whose fault it is since response errors do not cause significant
problems.
True longitudinal analysis
a. is concerned with the determination of cause-and-effect relationships.
b. can be performed on any panel.
c. involves a one-time cross-sectional sample of elements from the population of
interest.
d. is simply a fact-gathering study.
e. can only be performed using panels that rely on repeated measurements of the same
variables.
Which type of firm is one of the three major categories of firms that conduct Marketing
Research?
a. Marketing research companies.
b. Advertising agencies.
c. Companies that produce or sell products and services.
d. All of the above.
e. None of the above.
If you decided to interview members of your class with regard to issues relating to the
university and college life, you would have selected the as a means of sampling
members of the total population.
a. simple random sample
b. stratified random sample
c. cluster (area) sample
d. convenience sample
e. quota sample
Words like any,anybody,best,could,and eveare good words to use in a questionnaire.
a. True
b. False
One of the key challenges of Big Data integration is the ability to merge unstructured
and structured data.
a. True
b. False
There is nothing wrong with the following question: “Do you believe McDonald’s has
fair prices, quality food, and excellent service?”
a. True
b. False
A marketing is one way of visually presenting relevant marketing information to a
manager.
a. guide
b. book
c. control panel
d. dashboard
e. display
In a job satisfaction survey, respondents were asked to indicate how many years they
had worked for the company.
One respondent wrote “ten months” in response to the item. A conversion of the answer
to the correct unit of time
(years) would be most likely to take place during the
a. building of the data file.
b. editing process.
c. coding process.
d. data analysis.
e. collection phase.
Phone book sampling frames are inadequate because of_________________
a. plus-one sampling.
b. people who have recently moved or have unlisted numbers.
c. random-digit dialing.
d. interviewer bias.
e. small sample size.
The challenge of having a Marketing Information System (MIS) be effective is:
a. To train managers on its use.
b. To justify the cost of the system.
c. To protect the data in the system from hackers.
d. To get accurate reports from the system.
e. To identify in advance the data that managers will need to ensure it gets in to the
system.